New technology makes visibility of customers, segments and marketing effectiveness effortless.
Boulder, CO, August 5th, 2014 – AscentCRM, a customer relationship marketing software and services company (previously a division of Leisure Trends), today announces the launch of a completely new customer data portal. This portal will be rolled out to AscentCRM’s Outdoor Industry clients over the next few months, but they plan to show the interface to attendees at this year’s Summer Outdoor Retailer Show in Salt Lake City. “The previous portal was shared by Leisure Trends and lacked some key functionality, looked dated and the consistent feedback we got from clients was that it was difficult to get data out” said Scott Buelter, President, AscentCRM. “We have spent the last 9 months completely redesigning the user interface to make sure all these concerns were addressed and I think we’ve created a highly compelling, modern and needle moving solution, we consider this a revolution more than an evolution of the previous solution”.
At the heart of the solution lies AscentCRM’s proprietary matching engine which can integrate customer data sources from a variety of sources including Point of Sale, eCommerce, Product Registration, eMail and Social Media. The portal, known as 360Connect, shows this data in one graphical interface to include eMail Program effectiveness, data source summary including sources which are driving the most new customers, geographic location of customers and a segmentation tool that enables clients to create highly relevant audiences.
Ascent CRM, formerly a division of Leisure Trends, is a leading relationship marketing software and services company that helps outdoor companies build stronger direct customer relationships. Outdoor companies including brands, retailers and resorts, use Ascent CRM’s web-based software platform (SaaS) and industry marketing experts to develop deep customer knowledge, build and execute multichannel campaigns for transformative marketing results. Ascent CRM is privately held and headquartered in Boulder, Colorado. For more information visit www.ascentcrm.com or email firstname.lastname@example.org.