Summit Sports' Brighton, MI location announces a grand re-opening to celebrate a larger paddlesports selection through a store-within-a-store concept.
Bloomfield Hills, MI (May 13, 2016) - Outdoor adventure and action gear retailers Summit Sports and Texas based Austin Canoe and Kayak (ACK) announce the unveiling of a new store-within-a-store concept featuring an expanded selection of kayaks, stand up paddleboards, and related accessories inside the Brighton, MI store location.
The expansion brings together two of the nation’s premier specialty outdoor retailers resulting in a new and extraordinary shopping experience. Michigan paddlers will now have access to a massive selection of paddlesport and adventure gear brands they would have normally had to travel long distances for.
“The store-within-a-store concept will add tremendous value for our customers because they now have the convenience to see, touch and demo an enormous amount of gear in person,” said Jeff Sherwood, Director of Retail and Events of Summit Sports. “Shoppers will no longer have to hop around stores or look online for all their paddlesports needs because we have it here and if we don’t, we will do everything we can to get it.”
The grand re-opening of the Brighton store is part of a larger long-term expansion strategy encompassing all Summit Sports brands including ACK.com, Skis.com, SnowBoards.com, CampGear.com and others. Summit Sports is poised to continue the expansion with the opening of a new store in Bloomfield, Michigan summer of 2016 featuring the same store-within-a-store concept as well as incorporating this business model into other stores in the near future.
Peter Messana, CEO of Summit Sports added, "In addition to serving the needs of our customers, I am confident this model will grow our business by aligning our stores to each of the four seasons with the most comprehensive product selection across all of our brands and specialties."
The official opening will be on May 20th, 2016 at the Brighton store location at 8180 Grand River Ave., Brighton, MI 48114. For additional details regarding the opening, call (810) 227-6877 or visit stores.summitsports.com.
About Summit Sports LLC
Summit Sports is multi-brand outdoor action and adventure sports retailer operating eight ecommerce brands and nine brick and mortar locations to serve the needs of those passionate about participating in outdoor recreation. Summit Sports is committed to providing best-in-class customer service, the widest selection of outdoor gear at a fair price and educational resources to those in the pursuit of a lifestyle enriched by the outdoors. For more information, visit www.summitsports.com.
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