Kaenon Outlines New Marketing Vision, Announces Denny, ink. as PR Agency of Record

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Newport Beach, CA – Kaenon, the ocean lifestyle sunglass brand, is pleased to announce a fresh new marketing direction along with the appointment of Denny, ink. as its public relations agency of record.

In an industry where artistry and quality are always a trend, Kaenon refocuses itscommitment to color and craftsmanship with its 2016 sunglass collection, with entirely new models featuring multi-color frame treatments that are hand-painted in Italy and uniquely textured treatments exclusive to its women's category.

Additionally for 2016, the ocean inspired sunglass brand is partnering with leading active lifestyle public relations agency, Denny, ink. to communicate its new brand message to the active and adventurous consumer.

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“Denny, ink. has a strong track record of communicating authentic brand messaging to the active outdoor audience and especially Kaenon’s,” said Darren Rosenberg, President of Kaenon. “We have a long history with this team and they understand our position in the marketplace. We’re looking forward to their assistance in fortifying the Kaenon brand image as the leading premium polarized sunglass company with contemporary fashion and style.”

“Having worked with Kaenon in the past, we have a great understanding of the brand and it’s an honor to have them back on our client roster,” said Chris Denny of Denny, ink. “Heading into summer we’re proud to showcase Kaenon's commitment to the ocean lifestyle and their new assortment inspired by the beauty of the California coastline. The new colors are not only at the front of current fashion trends, but the new style updates offer limitless potential for enjoying all of the activities and adventure that are born from the ocean; paddling, surfing, sailing, and everything water, Kaenon has it covered.” 

About Kaenon

Kaenon emerged in 2001 from an intense passion and a clear desire to never compromise. Determined to create something better, they developed the proprietary polarized SR-91® lens — the world’s first non-compromising polarized lens. Wrapped in unique, California-designed frame styles built for comfort and performance, along with distinct colorways and hand-painted treatments unique to Italian craftsmen, Kaenon sunglasses became more than a reality, they raised the standard in performance eyewear. For more information visit www.kaenon.com.

About Denny, ink.

Based in Jackson Hole, Wyoming, Denny, ink. is a full-service public relations agency that specializes in developing integrated brand communication and new media programs for companies in the outdoor, snowsports and action lifestyle industries. Founded in 2006, Denny, ink. has established itself as a respected resource – providing on-target communications with front-end experience, creative concepts and enthusiastic industry representation. www.dennyink.com

Media Contact : Erin Wyer / erin@dennyink.com / 307.200.6001

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