Natick Outdoor Store Joins Grassroots Outdoor Alliance as New Retail Member



Asheville, NC – June 1, 2016 – Grassroots Outdoor Alliance is excited to announce that Natick Outdoor Store has joined our organization as a Retail Member.

Natick Outdoor Store is the premier outdoor specialty and sporting goods retailer serving Natick, MA. Natick Outdoor store is located in historic downtown Natick, MA across from the Natick Rail Line and only 18 miles west of Boston.

Natick Outdoor Store was founded in 1947 by WWII Veteran Huck Saxe and was originally operated as an army surplus store. Natick is still family owned, under second generation owner Henry Kanner, who has owned the store since 1983.

Natick Outdoor Store provides their local community with the best products for traditional outdoor activities, as well as, paddle sports, fishing, hunting, and sporting goods. Natick’s knowledgeable and experienced staff prides themselves on providing customers the best service and shopping experience.

When asked about joining the Grassroots Outdoor Alliance, owner Henry Kanner said “We are very honored and delighted to be joining Grassroots. We look forward to working with a talented and dedicated staff and working with an exceptional group of retailers throughout the country. The roster of vendors is terrific and unmatched and will really help us to continue to drive our business forward.”

Kanner added, “Being an independent retailer has never been easy but Grassroots will provide us tools to compete with big box and internet retailers. The retail industry is quickly changing and Grassroots will help us stay ahead of the curve. They are clearly dedicated to enhancing independent outdoor retailers’ businesses - we could not be happier to be a part of it.”

The members of Grassroots are thrilled to welcome Henry and the team at at Natick Outdoor Store to the Alliance. Grassroots President, Wes Allen says, “Natick is a great addition to our group, Henry and his team bring value to both our retail membership and will make valuable partners for our vendors.”

Grassroots Outdoor Alliance unites 60 independent outdoor retailers with over 120 doors in 32 states, as a strong voice to protect and promote the experience of outdoor enthusiasts across the United States. To learn more about Grassroots Outdoor Alliance, visit our website at