Julie Evans

Partnership to bolster Conservation Alliance’s efforts to fund organizations working to protect North America’s last wild spaces. BEND, ORE. - OCTOBER 19, 2017 The Conservation Alliance today welcomes its newest member, Oregon Youth Outreach, a nonprofit dedicated to empowering ...read more

Boulder, Colorado (October 16, 2017) More than 80 volunteers from seven member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Boulder, Colorado on October 6. The group worked in support of Boulder’s Wildlands Restoration ...read more

URHAM, N.C. - SEPTEMBER 18, 2017 Balega, a leading performance sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its limited-edition Grit and Grace collection. One dollar for every ...read more

Durham, N.C. - August 29, 2017 Balega, a leading performance sock brand in the run specialty market, expands its fast-growing domestic sales team with the hire of Joe Moscariello to serve the New England running community. Known for technical excellence, superior fit and ...read more

Durham, N.C. - July 19, 2017 Since its inception in 2003, Balega’s Hidden Comfort sock has captured the hearts and feet of runners all over the world – making it an instant favorite for performance and the top-selling sock in the run specialty market. For Fall 2017, Balega ...read more

White River Junction, VT Ibex Outdoor Clothing, premium Merino wool apparel company, joins forces with The Range of Motion Project (ROMP), a nonprofit organization that provides prosthetic and orthotic care to those without access to these services, to host a benefit climb up ...read more

Pleasant Valley, Missouri (April 4, 2017) – Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve riding comfort, unveils updated packaging across its entire product collection. Chamois Butt’r also introduces a 32 oz. size bottle for both its ...read more

Bend, Ore., September 21, 2016 – The Conservation Alliance announces Helly Hansen as the newest member of the organization. As a pillar in the outdoor industry, Helly Hansen’s partnership strengthens the Alliance as conservation opportunities flourish throughout North America. ...read more

A dozen member companies host promotions in April to benefit The Conservation Alliance  BEND, Ore. (March 31, 2016) — The Conservation Alliance, whose mission is to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation ...read more

Group Will Disburse $1.65 Million in 2016 Bend, Ore., March 29, 2016 – The Conservation Alliance sent grants totaling $790,000 to 20 organizations working to protect wild places throughout North America. The donations mark The Conservation Alliance’s first funding disbursal for ...read more

Bend, Ore., February 29, 2016 – The Conservation Alliance announces New Belgium Brewing as the newest member of the organization. With a deep-rooted commitment to environmental stewardship, Fort Collins, Colorado-based New Belgium honors nature at every turn of its business. ...read more

Media Contact:Verde Brand CommunicationsJulie Evans970.259.3555julie@verdepr.com Telluride, Colo. (February 18, 2016) –The GoPro generation is definitely here. We shoot hours and hours of footage with our phones and point-of-view cameras and so often, that footage stays right on ...read more

MediaContact:Verde Brand CommunicationsJulie Evansjulie@verdepr.com970.259.3555 Solana Beach, Calif. (Jan. 19, 2015) – Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, announces a new license with Lucasfilm ...read more

Solana Beach, Calif. (January 6, 2016) – Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, is partnering with Realtree to launch the Selk’bag Realtree collection for Spring 2016. Since its inception, Selk’bag ...read more

WHITE RIVER JUNCTION, VT (October 27, 2015) —Ibex Outdoor Clothing, manufacturer of premium technical Merino wool apparel and accessories, hires Matt Kaplan as Vice President of Sales, effective November 4, 2015. Kaplan brings more than two decades of sales and executive ...read more

Durango, Colo. (Oct. 8, 2015) – Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications, has been tapped to serve on the newly formed advisory group of the Colorado Office of Outdoor Recreation (OREC). OREC is part of the Colorado Office of Economic Development and ...read more

Bend, Ore. (September 28, 2015) — The Conservation Alliance will hold its final Backyard Collective event of 2015 on Friday, October 2, in Bend, Oregon. The Conservation Alliance and its Central Oregon area member companies are teaming up with Central Oregon Trail Alliance (COTA) ...read more

Media Contact: Verde Brand CommunicationsJulie Evans julie@verdepr.com 970.259.3555 Iron Man, The Hulk, Captain American and Spider­Man characters debut in kids sizes Solana Beach, Calif. (September 9, 2015) – Selk’bag USA, Inc. announces the launch of its Marvel by Selk’bag ...read more

Media Contact:Julie EvansVerde Brand Communicationsjulie@verdepr.com970.259.3555 Solana Beach, Calif. (August 25, 2015) – Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, is announcing the next generation of ...read more

WHITE RIVER JUNCTION, VT. (June 12, 2015) —Ibex Outdoor Clothing’s Supply Chain Manager, Chelsea Pawlek, has been elected to the board of directors of The Conservation Alliance. Pawlek has been with Ibex for nearly five years, during which time she has been an active volunteer ...read more

Over 160 volunteers from five tri-county businesses will attend the 4/16 event. Ventura, Calif. (April 14, 2015) — The Conservation Alliance is kicking off its 2015 Backyard Collective season this week in Ventura, California. More than 160 volunteers are expected to participate ...read more

Media Contact: Julie Evans Verde Brand Communications julie@verdepr.com 970.946.0856 Seattle, Wash. (April 6, 2015) – AVEX, a leading reusable water bottle brand for outdoor adventurers, is proud to join The Conservation Alliance as a new member supporting the organization’s ...read more

RinseKit, the first-of-its-kind portable, pressurized shower and spray-down system, has retained Verde Brand Communications to serve as its agency of record. Verde will increase visibility and engagement of this new, affordable, on-the-go rinsing unit with an integrated ...read more

Seattle, Wash. — Indigitous, the Seattle-based agency that specializes in providing brands and their investors with the resources necessary to maximize sales and marketing opportunities with Amazon.com, gives back to the outdoors by becoming the newest member of The Conservation ...read more

WHITE RIVER JUNCTION, VT (December 2, 2014) —Ibex Outdoor Clothing, manufacturer of premium technical Merino wool apparel and accessories, hires Daniel Betts as Vice President of Finance and Operations, effective immediately. Betts comes to Ibex from SmartWool where he most ...read more

On the heels of a successful Backyard Collective event in Boulder last week, The Conservation Alliance preps for final Backyard Collective of 2014 in Central Oregon on Friday Bend, Ore. (September 23, 2014) — The Conservation Alliance held its fifth Backyard Collective event of ...read more

Minneapolis, Minn. – LeMond Bicycles returns to its roots with the launch of the new Washoe steel road bicycle. The Washoe features custom butted size-specific Reynolds 853 steel tubing, an Enve carbon fork and can be equipped with either mechanical or electronic drivetrains. ...read more

Bend, Ore. (July 28, 2014) — The Conservation Alliance held its third Backyard Collective event of 2014 on Friday, July 18, in Seattle, Wash. The Conservation Alliance and its Seattle area member companies teamed up with Forterra to organize a day of trail work and restoration in ...read more