BEND, Ore. - Dec. 20, 2017 Congress today passed tax legislation that includes a provision to open the Coastal Plain of the Arctic National Wildlife Refuge to oil drilling. Following is a statement from John Sterling, Executive Director of The Conservation Alliance, a group of ...read more
Partnership to bolster Conservation Alliance’s efforts to fund organizations working to protect North America’s last wild spaces.BEND, ORE. - OCTOBER 19, 2017 The Conservation Alliance today welcomes its newest member, Oregon Youth Outreach, a nonprofit dedicated to empowering ...read more
Boulder, Colorado (October 16, 2017) More than 80 volunteers from seven member companies participated in The Conservation Alliance’s Backyard Collective stewardship event in Boulder, Colorado on October 6. The group worked in support of Boulder’s Wildlands Restoration Volunteers ...read more
90 companies, organizations, and 90 professional athletes urge Congress to keep Arctic drilling out of the budgetBEND, Ore. (October 12, 2017)The Conservation Alliance released today a letter signed by 90 outdoor companies and recreation organizations opposing any effort to open ...read more
URHAM, N.C. - SEPTEMBER 18, 2017Balega, a leading performance sock brand in the run specialty market, is proud to announce its continued support of Breast Cancer Prevention Partners (BCPP) with the release of its limited-edition Grit and Grace collection. One dollar for every ...read more
Durham, N.C. - August 29, 2017Balega, a leading performance sock brand in the run specialty market, expands its fast-growing domestic sales team with the hire of Joe Moscariello to serve the New England running community. Known for technical excellence, superior fit and ...read more
Interior Secretary Ryan Zinke today submitted a report to President Trump in which he reportedly recommends that the President alter the boundaries of some National Monuments designated since January 1996. The Interior Department did not release the full report, and provided no ...read more
Durham, N.C. - July 19, 2017Since its inception in 2003, Balega’s Hidden Comfort sock has captured the hearts and feet of runners all over the world – making it an instant favorite for performance and the top-selling sock in the run specialty market. For Fall 2017, Balega ...read more
White River Junction, VTIbex Outdoor Clothing, premium Merino wool apparel company, joins forces with The Range of Motion Project (ROMP), a nonprofit organization that provides prosthetic and orthotic care to those without access to these services, to host a benefit climb up Mt. ...read more
Pleasant Valley, Missouri (April 4, 2017) – Chamois Butt’r, the ultimate skin lubricant and chamois cream developed to improve riding comfort, unveils updated packaging across its entire product collection.Chamois Butt’r also introduces a 32 oz. size bottle for both its Original ...read more
Bend, Ore., September 21, 2016 – The Conservation Alliance announces Helly Hansen as the newest member of the organization. As a pillar in the outdoor industry, Helly Hansen’s partnership strengthens the Alliance as conservation opportunities flourish throughout North ...read more
Protection of this spectacular area would be a boon to the state’s economy and preserve important recreation sitesSalt Lake City, UT (May 18, 2016) – Outdoor industry leaders expressed disappointment following the Utah State Legislature’s adoption of a resolution opposing the ...read more
A dozen member companies host promotions in April to benefit The Conservation Alliance BEND, Ore. (March 31, 2016) — The Conservation Alliance, whose mission is to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation ...read more
Group Will Disburse $1.65 Million in 2016Bend, Ore., March 29, 2016 – The Conservation Alliance sent grants totaling $790,000 to 20 organizations working to protect wild places throughout North America. The donations mark The Conservation Alliance’s first funding disbursal for ...read more
Bend, Ore., February 29, 2016 – The Conservation Alliance announces New Belgium Brewing as the newest member of the organization. With a deep-rooted commitment to environmental stewardship, Fort Collins, Colorado-based New Belgium honors nature at every turn of its business.This ...read more
Media Contact:Verde Brand CommunicationsJulie Evans970.259.3555julie@verdepr.comTelluride, Colo. (February 18, 2016) –The GoPro generation is definitely here. We shoot hours and hours of footage with our phones and point-of-view cameras and so often, that footage stays right on ...read more
WHITE RIVER JUNCTION, VT (February 10, 2016) —As Ibex Outdoor Clothing continues to expand its wholesale channel in a constantly evolving retail environment, the manufacturer of premium technical Merino wool apparel and accessories announces that it has partnered with Locally to ...read more
MediaContact:Verde Brand CommunicationsJulie Evansjulie@verdepr.com970.259.3555Solana Beach, Calif. (Jan. 19, 2015) – Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, announces a new license with Lucasfilm and ...read more
Solana Beach, Calif. (January 6, 2016) – Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, is partnering with Realtree to launch the Selk’bag Realtree collection for Spring 2016. Since its inception, Selk’bag ...read more
WHITE RIVER JUNCTION, VT (October 27, 2015) —Ibex Outdoor Clothing, manufacturer of premium technical Merino wool apparel and accessories, hires Matt Kaplan as Vice President of Sales, effective November 4, 2015.Kaplan brings more than two decades of sales and executive ...read more
Durango, Colo. (Oct. 8, 2015) – Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications, has been tapped to serve on the newly formed advisory group of the Colorado Office of Outdoor Recreation (OREC).OREC is part of the Colorado Office of Economic Development and ...read more
Bend, Ore. (September 28, 2015) — The Conservation Alliance will hold its final Backyard Collective event of 2015 on Friday, October 2, in Bend, Oregon. The Conservation Alliance and its Central Oregon area member companies are teaming up with Central Oregon Trail Alliance (COTA) ...read more
Media Contact:Verde Brand CommunicationsJulie Evans julie@verdepr.com 970.259.3555Iron Man, The Hulk, Captain American and SpiderMan characters debut in kids sizesSolana Beach, Calif. (September 9, 2015) – Selk’bag USA, Inc. announces the launch of its Marvel by Selk’bag ...read more
Media Contact:Julie EvansVerde Brand Communicationsjulie@verdepr.com970.259.3555Solana Beach, Calif. (August 25, 2015) – Selk’bag USA, Inc., the company responsible for melding the functionality of a sleeping bag into a wearable silhouette, is announcing the next generation of ...read more
Bend, Ore. (August 18, 2015) — The Conservation Alliance will hold its fourth Backyard Collective event of 2015 on Thursday, August 20, in Portland, Oregon. The Conservation Alliance and its Portland area member companies are teaming up with Forest Park Conservancy, Human Access ...read more
Seattle, Wash.(July 31, 2015) – Nikwax announces that its latest product introduction, Down Wash Direct®, is the proud recipient of a 2015 OutDoor Industry Award. Presented earlier this month during Europe’s largest outdoor trade show in Friedrichshafen, Germany, Down Wash ...read more
Woodstock, Vt. (July 23, 2015) — Yonder, the leading outdoor recreation mobile platform and world’s largest online community of outdoor enthusiasts, pledges to protect the places we play by becoming the newest member of The Conservation Alliance. Through this new partnership, ...read more
WHITE RIVER JUNCTION, VT (June 23, 2015) —Ibex Outdoor Clothing is pleased to announce new sales representation for the Midwest and Great Lakes territories. Troy Kattreh and Pam Schwarzbach of The Ascentials will be covering the Midwest region, while Tom Lawrence will be repping ...read more
WHITE RIVER JUNCTION, VT. (June 12, 2015) —Ibex Outdoor Clothing’s Supply Chain Manager, Chelsea Pawlek, has been elected to the board of directors of The Conservation Alliance. Pawlek has been with Ibex for nearly five years, during which time she has been an active volunteer ...read more
Charlottesville, Va. (April 22, 2015) — Blue Ridge Outdoors Magazine, the definitive guide to outdoor sports, health, and adventure travel in the Southeast and Mid-Atlantic, gives back to the outdoors by becoming the newest member of The Conservation Alliance.The newly announced ...read more
April 23rd event expects more than 250 volunteersOakland, Calif. (April 21, 2015) —The Conservation Alliance will hold its second Backyard Collective event of 2015 on Thursday, April 23, in Oakland, Calif. The Conservation Alliance is teaming up with Save The Bay to organize a ...read more
Over 160 volunteers from five tri-county businesses will attend the 4/16 event.Ventura, Calif. (April 14, 2015) — The Conservation Alliance is kicking off its 2015 Backyard Collective season this week in Ventura, California. More than 160 volunteers are expected to participate ...read more
Bend, Ore., April 7, 2015 – In honor of Earth Day on April 22, CamelBak, Ibex Outdoor Clothing, and Ruffwear are pledging a portion of online sales directly to The Conservation Alliance. Each company participating in this Earth Day promotion is sharing its commitment to the ...read more
Media Contact:Julie EvansVerde Brand Communicationsjulie@verdepr.com970.946.0856Seattle, Wash. (April 6, 2015) – AVEX, a leading reusable water bottle brand for outdoor adventurers, is proud to join The Conservation Alliance as a new member supporting the organization’s mission ...read more
RinseKit, the first-of-its-kind portable, pressurized shower and spray-down system, has retained Verde Brand Communications to serve as its agency of record. Verde will increase visibility and engagement of this new, affordable, on-the-go rinsing unit with an integrated ...read more
Ibex redefines natural fiber performance clothing with new DFFWHITE RIVER JUNCTION, VT. (April 1, 2015) — Ibex Outdoor Clothing is leading the charge in the world of natural fiber performance clothing by introducing a revolutionary new fiber that will change the way the industry ...read more
Group Will Disburse $1.65 Million in 2015Bend, Ore., March 31, 2015 – The Conservation Alliance sent grants totaling $800,000 to 24 organizations working to protect wild places throughout North America. The donations mark the Alliance’s first funding disbursal for 2015. The ...read more
Seattle, Wash. — Indigitous, the Seattle-based agency that specializes in providing brands and their investors with the resources necessary to maximize sales and marketing opportunities with Amazon.com, gives back to the outdoors by becoming the newest member of The Conservation ...read more
WHITE RIVER JUNCTION, VT (December 8, 2014) — Ibex Outdoor Clothing is pleased to announce that Mountain Lake Marketing will be representing Ibex in the Southeastern U.S., covering the states of Virginia, West Virginia, Tennessee, North Carolina, South Carolina, Alabama, Georgia, ...read more
WHITE RIVER JUNCTION, VT (December 2, 2014) —Ibex Outdoor Clothing, manufacturer of premium technical Merino wool apparel and accessories, hires Daniel Betts as Vice President of Finance and Operations, effective immediately.Betts comes to Ibex from SmartWool where he most ...read more
Designation protects 346,000 acres in Southern CaliforniaBend, Ore. – The Conservation Alliance applauds President Obama for designating the San Gabriel Mountains National Monument. This proclamation preserves 346,000 acres of federal land managed by the Angeles and San ...read more
Group will disburse $1.55 Million in 2014Bend, Ore., October 7, 2014 – The Conservation Alliance sent grants totaling $800,000 to 23 organizations working to protect wild places throughout North America. The donations marked the Alliance’s second funding disbursal for 2014, and ...read more
Growth continues as The Conservation Alliance celebrates 25 yearsBend, Ore., Sept. 30, 2014 – Twelve outdoor industry companies have joined The Conservation Alliance since February 2014. This growth strengthens the organization as conservation opportunities flourish throughout ...read more
On the heels of a successful Backyard Collective event in Boulder last week, The Conservation Alliance preps for final Backyard Collective of 2014 in Central Oregon on FridayBend, Ore. (September 23, 2014) — The Conservation Alliance held its fifth Backyard Collective event of ...read more
Minneapolis, Minn. – LeMond Bicycles returns to its roots with the launch of the new Washoe steel road bicycle.The Washoe features custom butted size-specific Reynolds 853 steel tubing, an Enve carbon fork and can be equipped with either mechanical or electronic drivetrains. The ...read more
WHITE RIVER JUNCTION, VT (August 21, 2014) — Ibex Outdoor Clothing is pleased to announce that Justin Singer of the Pacific Sierra Group has taken over sales representation for Ibex in the Southwest region, covering the states of California, Nevada, Arizona and ...read more
Bend, Ore. (August 19, 2014) — The Conservation Alliance will hold its fourth Backyard Collective event of 2014 on Thursday, August 21, in Portland, Oregon. The Conservation Alliance and its Portland area member companies are teaming up with Forest Park Conservancy, Hoyt ...read more
Bend, Ore. (July 28, 2014) — The Conservation Alliance held its third Backyard Collective event of 2014 on Friday, July 18, in Seattle, Wash. The Conservation Alliance and its Seattle area member companies teamed up with Forterra to organize a day of trail work and restoration in ...read more
Bend, Ore. (July 14, 2014) — The Conservation Alliance will hold its third Backyard Collective event of 2014 on Friday, July 18, in Seattle, Wash. The Conservation Alliance and its Seattle area member companies are teaming up with Forterra to organize a day of trail work and ...read more
Lawrence, Mass. (June 4, 2014) — The Conservation Alliance will host a “Wild Drinks” happy hour at the Polartec headquarters in Lawrence, Mass. on June 11. A new event series introduced this year, the goal of “Wild Drinks” is to bring together Conservation Alliance member company ...read more