Ibex Outdoor Clothing Hires Mountain Lake Marketing for Representation in the Southeast - SNEWS

Ibex Outdoor Clothing Hires Mountain Lake Marketing for Representation in the Southeast


WHITE RIVER JUNCTION, VT (December 8, 2014) — Ibex Outdoor Clothing is pleased to announce that Mountain Lake Marketing will be representing Ibex in the Southeastern U.S., covering the states of Virginia, West Virginia, Tennessee, North Carolina, South Carolina, Alabama, Georgia, Kentucky, Mississippi, Louisiana, and Florida.

Headquartered in Whitefish, Montana and led by principal Bill Love, Mountain Lake Marketing is an independent sales rep team of avid outdoor enthusiasts and industry veterans with a combined 90+ years of industry experience. While its head office is in Montana, Mountain Lake Marketing has primary sales offices in Philadelphia and a satellite office in Chapel Hill, N.C. The group specializes in hardgoods, apparel, footwear and accessories.

In the southeastern states, Mountain Lake Marketing also represents Mammut, Princeton Tec, Power Practical, Tubbs Snowshoes, SteriPEN and Manzella.

“With the current momentum and growth of the Ibex brand, we felt it was important to have a team with solid existing relationships in the Southeast,” said Jackton Downard, Director of Sales, Ibex. “We are really looking forward to working with Bill, Doug and the entire Mountain Lake Marketing team.”

“There is an incredible opportunity for Ibex in the Southeast and we are excited to show dealers this premium wool clothing and accessories brand,” said Doug Reilley. “Ibex fits in well with our portfolio of brands because we have a professional reputation of selling high-end, technical brands. Personally it’s a great fit for our agency because all of us at Mountain Lake Marketing enjoy and embrace a wide range of outdoor activities – from climbing (rock and ice), to backcountry skiing, cycling (mountain, road and touring), hiking/backpacking and paddlesports,” he noted.

Mountain Lake Marketing picks up the brand just in time to show Ibex’s new Fall 2015 collection, which will make its official debut at Outdoor Retailer Winter Market in January. Stop by the Ibex booth (#12041) to check out the extensive new line.

To contact Mountain Lake Marketing, please email Doug Reilley at dreilley411@gmail.com or call (215) 718-6664.

About Ibex
Founded in 1997 and headquartered in White River Junction, VT, Ibex is a designer of year-round Merino wool outdoor clothing and cycling apparel, founded in the belief of the superior natural performance and properties of wool. Ibex couples the natural renewable resource with technical innovation and inspired design to create apparel for a diverse range of outdoor and active pursuits and passions. Men’s and Women’s items are divided into Ride, Base, Zing, Peak and Live categories, and are made from the best Merino wool fabrics. All Ibex clothing and accessories are available for purchase online, in catalog and through outdoor specialty stores. For more information, visit ibex.com.

Media Contact:
Verde Brand Communications
Julie Evans