Ibex Celebrates Earth Day with Donation to The Conservation Alliance

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WHITE RIVER JUNCTION, VT (April 21, 2014) —Ibex Outdoor Clothing, manufacturer of premium technical Merino wool apparel and accessories, will donate 10-percent of all online sales made on Earth Day (Tuesday, April 22) to The Conservation Alliance.

The Conservation Alliance is a group of outdoor industry companies that fund conservation organizations. Ibex has long been dedicated to environmental stewardship, and has been a member of The Conservation Alliance since 2010. In addition to being a natural fiber company that is committed to reducing its environmental impact, Ibex has a recycling and upcycling program for garments that have reached the end of their lifecycle, turning them into reclaimed bags and accessories. Ibex recently donated proceeds from sales of its Indie Quick Link to The Conservation Alliance and will continue its support this Earth Day.

“As an outdoor industry company, we feel it’s our responsibility to help preserve the wild areas we recreate in,” said Keith Anderson, VP of Marketing, Ibex. “The Conservation Alliance is at the forefront of the fight to protect the outdoors, and Ibex is happy to continue our work with such an important organization.”

Visit www.ibex.com this Earth Day, April 22, to support The Conservation Alliance and our wild places with your Ibex purchase.

About Ibex:
Founded in 1997 and headquartered in White River Junction, VT, Ibex is a designer of year-round Merino wool outdoor clothing and cycling apparel, founded in the belief of the superior natural performance and properties of wool. Ibex couples the natural renewable resource with technical innovation and inspired design to create apparel for a diverse range of outdoor and active pursuits and passions. Men’s and Women’s items are divided into Ride, Base, Zing, Peak and Live categories, and are made from the best Merino wool fabrics sustainably sourced from New Zealand. All Ibex clothing and accessories are available for purchase online, in catalog and through outdoor specialty stores. For more information, please visit ibex.com.

About The Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas. 

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed close to $13 million to grassroots conservation groups. Alliance funding has helped save more than 42 million acres of wildlands; protect 2,825 miles of rivers; stop or remove 26 dams; designate five marine reserves; and purchase nine climbing areas.

For complete information on The Conservation Alliance, see: www.conservationalliance.com.

Media Contact:
Verde Brand Communications

Julie Evans
970.946.0856
Julie@verdepr.com

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