The Conservation Alliance Hosts “Wild Drinks” Happy Hour Event in New England

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Lawrence, Mass. (June 4, 2014) — The Conservation Alliance will host a “Wild Drinks” happy hour at the Polartec headquarters in Lawrence, Mass. on June 11. A new event series introduced this year, the goal of “Wild Drinks” is to bring together Conservation Alliance member company employees and local conservation organizations in a casual, happy hour setting.

 The New England Wild Drinks event is scheduled for Wednesday, June 11 at the Polartec Manufacturing Facility and Global HQ in Lawrence, Mass. from 4:00-6:00 p.m. Conservation Alliance member companies and grantees are invited to take a guided tour of Polartec’s facility and then gather in a social setting to network and learn more about the New England conservation organizations that have worked with The Conservation Alliance over the years.

 “This is a great opportunity to celebrate local New England conservation projects and Conservation Alliance grantees, while considering how member companies can get more involved on a local level,” said John Sterling, Executive Director, The Conservation Alliance.

 For more information on this event and to RSVP, please contact Kate Ketschek, Conservation Alliance New England-based board member, at or call 603-828-1050.

About The Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed close to $13 million to grassroots conservation groups. Alliance funding has helped save more than 42 million acres of wildlands; protect 2,825 miles of rivers; stop or remove 26 dams; designate five marine reserves; and purchase nine climbing areas.

For complete information on The Conservation Alliance, see:

Media Contact:
Verde Brand Communications
Julie Evans