The Conservation Alliance Backyard Collective Returns to Seattle Area

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Bend, Ore. (July 14, 2014)The Conservation Alliance will hold its third Backyard Collective event of 2014 on Friday, July 18, in Seattle, Wash. The Conservation Alliance and its Seattle area member companies are teaming up with Forterra to organize a day of trail work and restoration that will allow Seattle residents to better enjoy beautiful Discovery Park.

More than 100 volunteers are expected to be present with employee representatives from Conservation Alliance member companies, including: Brooks, Eddie Bauer, Filson, Nikwax, Patagonia, REI, and The North Face. Conservation Alliance grantees, including American Rivers, American Whitewater, Save Our Wild Salmon, and Washington Wild will participate in a lunchtime volunteer fair along with other local organizations Puget Soundkeeper Alliance and Washington Trails Association

The Seattle Backyard Collective will begin on Friday, July 18 at 8:30 a.m. in the far northwest section of Discovery Park and continue throughout the afternoon. Following the stewardship activities, volunteers will return for a catered lunch and the volunteer fair.

“Eddie Bauer is excited to be a new member of The Conservation Alliance and participate in our first Seattle Backyard Collective event this year,” said Michael Egeck, President and CEO of Eddie Bauer. “Innovation, quality, and an appreciation for the outdoors are the cornerstone of our business. We have a strong appreciation for the outdoors and are inspired by the endless possibilities of adventure. We are proud to partner with The Conservation Alliance and other member companies to preserve and protect our outdoor areas so that future generations of outdoor enthusiasts can enjoy them as well.”

The Conservation Alliance is a group of outdoor industry companies that fund conservation organizations. The Alliance launched the Backyard Collective Program in 2008 to connect individuals in the outdoor industry with the work of organizations that receive financial support from the group. The Backyard Collective moves that action to the field, and gives people a venue to get their “hands dirty” for the sake of conservation.

“The Conservation Alliance looks forward to bringing our Seattle-area members together for a day of stewardship and fun,” said John Sterling, Executive Director of The Conservation Alliance. “Seattle is an important location for outdoor industry brands, and has a renowned conservation ethic. Those forces will combine for an outstanding day.”

The Conservation Alliance plans to organize additional Backyard Collectives this year in Bend, Portland, and Boulder, Colo. For more information about this event, please contact events coordinator, Brook Hopper at brook@conservationalliance.com, or 805-340-5034.

About The Conservation Alliance:
The Conservation Alliance is an organization of outdoor businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry, including manufacturers, retailers, publishers, mills and sales representatives. The result is a diverse group of businesses whose livelihood depends on protecting our natural environment.

Since its inception in 1989, the Alliance has contributed more than $13 million to grassroots conservation groups throughout North America. The results of our funding have been remarkable. Alliance funding has helped save more than 42 million acres of wildlands; protect 2,825 miles of rivers; stop or remove 26 dams; designate five marine reserves; and purchase nine climbing areas.

For complete information on The Conservation Alliance, see: www.conservationalliance.com.

Media Contact:
Verde Brand Communications
Julie Evans
970.259.3555
Julie@verdepr.com

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