Balega Welcomes New Northeast Sales Rep

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Durham, N.C. - August 29, 2017

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Balega, a leading performance sock brand in the run specialty market, expands its fast-growing domestic sales team with the hire of Joe Moscariello to serve the New England running community.

Known for technical excellence, superior fit and unbelievable comfort, Balega, now under the Implus LLC roster of brands, provides innovative foot solutions for anyone wanting to live an active, healthy lifestyle. As the territory manager for New England, Joe will focus on maintaining the exclusive specialty position Balega holds within the Implus Run Specialty division.

“Joe brings passion and enthusiasm for business and the outdoors and we are fortunate to have him join our team,” said Tanya Pictor, Vice President of Marketing at Implus Specialty. “We are certain he will bring unparalleled service and support to our customers and retailer partners.”

A Massachusetts native and self-described habitual trail runner, Joe sought out a career in run specialty to complement his passion. He most recently spent the past four years working as a store manager for Marathon Sports in Plymouth, Mass.

“I’m thrilled to be working in run specialty with Implus and for the opportunity to serve the greater New England running community,” said Joe Moscariello. “The ethic at Implus and Balega totally fits with my values. I love that the company’s focus is on making the highest quality product while honoring its relationship to the communities we come from.”

About Balega International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.

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