Julie Evans, Verde Brand Communications
Balega Launches Redesigned Blister Resist Line for Spring 2018
Durham, N.C. - February 15, 2018 Balega International, a leading sock brand in the run specialty market, launches its completely redesigned Blister Resist sock collection for Spring 2018. Made from natural mohair, Blister Resist socks protect against sheer friction blisters ...read more
Balega Enhances Its Favorite Collections with Fresh New Colorways for Spring 2018
Durham, N.C. - Feb. 8, 2018 Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Women’s Enduro, Hidden Dry and Ultralight sock collections with new colorways for Spring 2018. All updated ...read more
Cairn Launches Gear Up, Give Back™ Program
BEND, Ore. - February 5, 2018 Cairn, best known for curating subscription boxes that help outdoor enthusiasts discover innovative products, announced their Gear Up, Give Back™ program, set to launch in Spring 2018. In partnership with The Gear Fix, an outdoor equipment repair ...read more
FuelBelt® Welcomes Kenzie Hunnings as Marketing Specialist
Durham, N.C. - January 23, 2018 FuelBelt®, the pioneer in hydration belts and accessories, hires Kenzie Hunnings as marketing specialist to support the brand in the run specialty market. Hunnings, who has worked with Implus as in-house sales support for Balega since 2016, will ...read more
Kevin Fedarko, Pete McBride to Speak at The Conservation Alliance Breakfast
BEND, Ore. - January 9. 2018 Writer Kevin Fedarko and photographer/filmmaker Pete McBride will be the featured speakers at The Conservation Alliance Breakfast at the upcoming Outdoor Retailer + Snow Show. Fedarko and McBride’s multi-media presentation tells the story of their ...read more
Implus Announces Plan to Bolster Sales Team
Durham, N.C. - November 27, 2017 Balega, a leading performance sock brand in the run specialty market, this week announced plans to realign its sales territories and add to its sales team to better serve its brick-and-mortar specialty retailers. As many brands in the specialty ...read more
Balega Introduces Special Edition New York City Marathon Sock
New sock benefits Achilles International and Balega’s Lesedi Fund DURHAM, N.C. - October 30, 2017 Balega, a leading performance sock brand in the run specialty market, launches a special edition New York City Marathon sock in partnership Fleet Feet Sports stores in West Hartford ...read more
Ibex Outdoor Clothing Will Attend Outdoor Retailer to Defend Public Lands
Ibex to the state of Utah: expect us on your doorstep White River Junction, VT (February 10, 2017) – Ibex Outdoor Clothing today announced that it is limiting the size of its Outdoor Retailer presence in direct response to Utah Governor Herbert’s continued attack on public lands. ...read more
Outdoor Business and Recreation Leaders Applaud Bears Ears National Monument Designation
Bend, Ore., December 29, 2016 – Outdoor Alliance, The Conservation Alliance, and Outdoor Industry Association applaud President Obama’s designation of the Bears Ears National Monument. The newly created monument provides recreation access so that the public can enjoy outstanding ...read more
What’s Up in Down Insulation – What drives purchases with the next customer?
Seattle, Wash. (July 22, 2015) – The American consumer is shifting quickly when it comes to shopping for down insulated jackets. In a survey of 500 potential purchasers conducted in June 2015, over 83-percent said that water-repellent treated down is very important or somewhat ...read more
Nikwax North America Selects Brian Davidson as Director of Sales
Seattle, Wash. (May 27, 2015) – Nikwax, the world’s leading outdoor aftercare company, is pleased to announce that Brian Davidson has joined the team as the Director of Sales for North America. Davidson will provide sales leadership for the North American arm of the UK-based ...read more
686 Partners with Nikwax to Tout Washability
LOS ANGELES, CALIF. – 686 Technical Apparel and Nikwax Waterproofing have partnered to provide the most washable, durable outerwear experience possible. All 686 technical outerwear, made exclusively with 686 infiDRY® fabric, is 100-percent washable, giving riders the ability to ...read more
Nikwax Hydrophobic Down - Raising the Bar for PFC-free Down Insulation
Seattle, Wash. (January 19, 2015) – Nikwax Hydrophobic Down, which is being built into sleeping bags and garments and taken up by leading brands worldwide, is raising its minimum standards for water resistance for 2015 production. Nikwax Hydrophobic Down is much more resistant to ...read more
Nikwax® Unveils New Down Wash Direct™ – Care for Treated Down
Seattle, Wash. – Nikwax, the global leader in outdoor aftercare, is excited to introduce Down Wash Direct™, the first aftercare product designed to clean and maximize performance for both treated and untreated down. Nikwax developed this new down care product to serve the ...read more
Nikwax North America Hires the Alta Group for Sales Representation in Pacific Northwest
Seattle, Wash. (August 14, 2014) – Nikwax, the world’s leading outdoor aftercare company, is proud to announce the addition of the Alta Group, Inc. as the company’s new Pacific Northwest sales team covering Washington, Oregon, Idaho, Montana and Alaska. Founded in 1993 and led by ...read more
Ibex Returns to Outdoor Retailer Summer Market with New Product Line to Grow with Retail Partners
WHITE RIVER JUNCTION, VT —Ibex Outdoor Clothing, manufacturer of premium technical Merino wool apparel and accessories, returns to Outdoor Retailer Summer Market to launch its Spring 2015 collection with more color and updated designs for consumers. “We are growing our number of ...read more
Nikwax North America Taps Rick Meade as New President
Seattle, Wash. (July 24, 2014) – Nikwax, the world’s leading outdoor aftercare company, has proudly named Rick Meade as the company’s new North American President, effective immediately. Meade will provide strategic leadership and tactical management for the North American arm of ...read more
Nikwax Sponsors Paddler Sonya Baumstein in her Solo Row from Japan to California
Seattle, Wash. (June 25, 2014) – Nikwax athlete and accomplished paddler Sonya Baumstein currently is training to be the first person to complete a 5,700-nautical mile solo row from Choshi, Japan to San Francisco, California in 2015. Baumstein, 28, has an extensive adventure ...read more
Julbo USA Sponsors Inaugural U.S. Skyrunner Series
WILLISTON, VT. – Julbo USA is proud to be a key sponsor of the U.S. Skyrunner Series, a brand new running series in the U.S. that officially kicks off on May 16 with the Cruel Jewel 56-km race in Georgia. Julbo’s sponsorship of these U.S. ultra races will support all ...read more
Nikwax Wins Prestigious Queen’s Award for Eco-Friendly Product Innovation and Sustainable Practices
East Sussex, U.K. – Nikwax, global leader in high performance, environmentally-friendly waterproofing solutions, has become the first outdoor brand ever to receive a Queen's Award for Enterprise in Sustainable Development. The award is the most prestigious British environmental ...read more
Adventure Motorcycle Rider Helge Pedersen Joins the Nikwax Faction Athlete Team
Seattle, Wash.(March 20, 2014) – Nikwax, the world’s leading outdoor aftercare company, welcomes Helge Pedersen to its athlete team – the Nikwax Faction. Pedersen is one of the most widely known, respected and admired adventure motorcycle riders and photojournalists in the world ...read more