Balega Launches Redesigned Blister Resist Line for Spring 2018

For Immediate Release
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Durham, N.C. - February 15, 2018 

Balega 2018

Balega International, a leading sock brand in the run specialty market, launches its completely redesigned Blister Resist sock collection for Spring 2018. Made from natural mohair, Blister Resist socks protect against sheer friction blisters without sacrificing breathability, comfort or strength.

Unlike merino wool, which has slight barbs that stand up when wet, mohair’s naturally flat, scale-like structure won’t cause blisters when your feet start to sweat. Mohair’s hollow fiber structure also allows for superior temperature regulation; keeping you cooler in the summer and warmer in the winter. Combined with Balega’s trademark Drynamix, mohair is twisted to create DRY-MO, a unique moisture management solution for incredible performance and dry feet.

In addition to being antimicrobial, mohair is one of the most durable and elastic natural performance fibers, making it ideal for running, hiking and everything in between.

“Balega is passionate about providing harmony in the fit, feel and performance of our socks. Each sock is constructed based upon research, design, technical excellence and durability,” said Tanya Pictor, Vice President of Marketing at Implus Specialty. “Unpredictable weather conditions – such as snow, rain and heat – are one of the leading causes for blisters. With the Blister Resist socks, you no longer have to fear a change in weather when you head out for your next adventure.”

Balega offers no show, quarter and crew-length Blister Resist socks – all of which are ideal for both your front and backcountry activities.

The Blister Resist Quarter (MSRP $15) features a new ribbed top to keep out dirt and grime while adding additional security and comfort thanks to an enhanced elastic grip construction. The sock will be relaunching in six new colorways: Ethereal Blue (pictured, below), Mink/Grey, Grey/Black, Grey/Orange, Pink/Wildberry and Ink/Cobalt.

Hikers and runners alike will love the new Blister Resist Crew (MSRP $18), which offers a new extended-cushion heel, providing extra protection and comfort. The new rib top provides added comfort that prevents pressure marks and aids free movement of blood circulation. Available in Grey/Black and Grey/Orange colorways.

The Blister Resist No Show (MSRP $13) features key Balega performance details including an extra-deep heel pocket, and a high heel tab that ensures your sock stays in place and provides a comfortable fit. The hand-linked seamless toe offers seam-free comfort. The Blister Resist No Show is offered in nine colorway options, including a new Mink/Grey.

Balega’s new Blister Resist line will hit retail stores early 2018 and are available at your local specialty retailer or online at balega.com.

About Balega International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.



BYLINE:

Julie Evans

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