Balega Enhances Its Favorite Collections with Fresh New Colorways for Spring 2018

For Immediate Release
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Durham, N.C. - Feb. 8, 2018 

Balega 2018

Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Women’s Enduro, Hidden Dry and Ultralight sock collections with new colorways for Spring 2018. All updated styles will be available in stores in mid February 2018.

“Balega is committed to providing athletes with a sock that’s built to last and perform, but one that is also fun to wear,” said Tanya Pictor, Vice President of Marketing at Implus Specialty. “We are thrilled to introduce more fun styles and colors to these popular lines, providing more options for our customers without compromising our high standards of quality.”

Providing harmony in the fit and feel, Balega socks are founded upon research, design, technical excellence and durability. The award-winning Silver sock (MSRP $15) shows off its antibacterial, anti-stink properties with four new colorway offerings for Spring, including: Legion Blue/Grey, Bright Turquoise/Ink, Grey/Neon Coral, Watermelon/Pinkberry.

Runners will feel the difference right away with the high level of cushioning of the Women’s Enduro No Show (MSRP $13). The breathable mesh ventilation panel helps

keep feet dry and comfortable while also fighting blisters with its no-slip heel tab and seamless toe box. The Women’s Enduro No Show sock is offered in three new designs and colorways, including: Purple/Peach, Watermelon/Orange, Light Aqua/Midgrey. These socks feature unique color blocking and pattern designs throughout the bottom of the socks in strategically placed locations to showcase the ventilation panels.

Balega’s Ultralight socks, made exclusively in the United States with ultrafine Hi-Tech performance yarns, create protection you can’t even feel on your foot. For Spring 2018, Balega introduces four new color options to its popular Ultralight No Show (MSRP $13) line, which include: Ink/Cobalt, Charged Purple/Neon Orange, Bright Turquoise/Neon Pink, and Electric Pink/Sherbet Lime.

To round out the new offerings, Hidden Dry (MSRP $13), the lightest sock on the market, relaunches in three new colorways: Neon Coral/Aqualine, Light Aqua/Pinkberry, Grey/Legion Blue.

Balega’s new Spring 2018 socks will hit retail stores February 15, 2018 and are available at your local specialty retailer or online at balega.com.

About Balega International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, please visit www.balega.com.

About Implus International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its products in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected from the Balega brand. For more information, visit www.implus.com.



BYLINE:

Julie Evans

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