Verde Brand Communications
LOUISVILLE, Colo. (July 8, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, is partnering with PeopleForBikes, a cycling advocacy group consisting of more than 1.3 million members, to bring a taste of the Tour to the U.S. with the launch of the Tour of ...read more
MORGAN HILL, Calif. (July 1, 2019): LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes world-class freeride and dirt jump champion Grant ‘Chopper’ Fielder to the family and ambassador team. ...read more
Durham, N.C. (June 17, 2019) — Balega International, a leading sock brand in the run specialty market, aims to eliminate the most common ailment among runners with its innovative new UltraGlide sock. Many runners struggle with ‘hot spots,’ a pre-blister state that can lead to the ...read more
DURHAM, N.C. (June 17, 2019) — Yaktrax, the outdoor brand synonymous with snow and ice traction, is making it easier for everyone to safely stand up to winter with the all-new portable Quick Trax ice traction device. The new Quick Trax provides an easy, low-cost and portable ...read more
HIGGANUM, Conn. (June 13, 2019)- GCI Outdoor, creators of portable, durable, outdoor recreation equipment and furniture, is proud to announce the introduction of its newest chair; the Freeform Zero Gravity Lounger. Unlike a typical Zero Gravity chair, the Freeform Zero Gravity ...read more
BOULDER, Colo., June 5, 2019 – DMM, the last remaining UK-based climbing hardware manufacturer, announced expansion plans for the North American market today that include a new U.S. office, new sales structure, and focused product assortment to serve specialty outdoor retailers ...read more
MORGAN HILL, Calif. (May 14, 2019): This week, the Italian-based UCI pro women’s cycling team BePink will compete at the 3-day Amgen Tour of California road race from May 16-18. The team, sponsored by LEM Helmets, manufacturer of performance-driven cycling helmets for road, ...read more
MORGAN HILL, Calif. (May 8, 2019) – LEM Helmets, manufacturer of safe, stylish and performance-driven cycling helmets for road, mountain, commute and kids, welcomes Cyclocross Champion Rebecca Gross to its growing ambassador team of talented and passionate cyclists. “Beyond her ...read more
LOUISVILLE, Colo. (April 5, 2019)—PEARL iZUMi & The Renewal Workshop are setting up shop at the Sea Otter Classic, April 11-14, 2019, to collect used PEARL iZUMi gear to repair and refurbish through CircleBack, giving gently used products a second life instead of adding to ...read more
BEND, Ore. (April 2, 2019) – A diverse assortment of 22 companies are hosting fundraisers and online promotions during the month of April to benefit The Conservation Alliance in the fifth annual “We Keep It Wild” campaign. Funds raised will help the Alliance protect wild lands ...read more
Durham, N.C. (April 1, 2019) — Balega International, a leading sock brand in the run specialty market known for its underlying technical performance, expands its Silver, Hidden Dry, Blister Resist, Women’s Enduro and children’s Hidden Cool sock collections with new colorways for ...read more
Berkeley, Calif. (March 1, 2019) — GU Energy Labs announces the launch of its newest Energy Gel flavor, Hoppy Trails. Inspired by the celebratory cold beer many enjoy at the end of a long training session or race, this latest flavor provides athletes with an Energy Gel that ...read more
LOUISVILLE, Colo. (February 19, 2019)— For Spring 2019, PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces new styles and updates to its Mountain apparel line. “We’ve invested a lot into our Mountain product offering for several seasons, and this year ...read more
LOUISVILLE, Colo. (February 19, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, set out create the perfect apparel for those dressing for the destination, not just the journey. Comfortable, versatile and functional on any type of bike, any road or trail, ...read more
Louisville, Colo. (February 19, 2019)— PEARL iZUMi, the world’s leader in cycling apparel and footwear, has transformed its Road collection with new styles, colors and designs. With a refocus on simple sophistication and sleek design, the new 2019 Road collection is like nothing ...read more
LOUISVILLE, CO (February 6, 2019) — PEARL iZUMi is introducing a powerful new brand position with an inclusive foundation, designed to bring-to-life and directly tie to the depth of its Mission and Values. This positioning will also clearly complement the Brand’s critical efforts ...read more
RESTON, VA (February 5, 2019)— Designed to ignite consumer interest and drive traffic to RV dealers nationwide as the spring/summer vacation season approaches, Go RVing is launching a new multi-million dollar Kick Off to Camping Season campaign that will run February through ...read more
RESTON, VA (Jan. 29, 2019) — Go RVing, the marketing communications initiative of the RV industry will exhibit at the 2019 Outdoor Retailer Snow Show for the first time at the Colorado Convention Center in Denver. Fueled by the ground-breaking Go RVing campaign, RVing has ...read more
Washington, D.C. December 19, 2018 – The Outdoor Recreation Roundtable (ORR) Board of Directors announced the appointment of Jessica Wahl as executive director following an extensive national search. Jessica brings a decade of experience navigating the halls of The White House, ...read more
RESTON, VA (Dec. 12, 2018) — Go RVing, the industry-leading vehicle-supported adventure platform, announces it will partner with Verde Brand Communications to support a range of public relations and digital marketing programs. Verde will help create strategy and brand campaigns ...read more
LOUISVILLE, Colo. (Dec. 7, 2018)— PEARL iZUMi has transformed its road collection for 2019 with new styles, colors and patterns. With a refocus on sleek and effortless design, the new road collection—from head to toe— is like nothing PEARL iZUMi has ever created. PEARL iZUMi is ...read more
SALT LAKE CITY, Utah (November 28, 2018) — Petzl, the leader in solution-based verticality and lighting equipment, was recently awarded a Gear of the Year from Men’s Journal for its all-new ERGONOMIC ice tool. The ERGONOMIC bridges the gap between the popular NOMIC and its ...read more
Durham, N.C. (Nov. 21, 2018) - Balega, a leading performance sock brand in the run specialty market, has officially opened the application portal today for its fifth annual “Impi” ambassador team. This year, Balega expands their passionate team of ambassadors to welcome ...read more
MINNEAPOLIS, Minn. (Oct. 30, 2018) - Today, Katadyn Group welcomes Mike Jue to the team as new General Manager at Spectra Watermakers. Jue comes to Katadyn Group with more than 20 years of experience in engineering and product development with a number of notable brands, ...read more
SALT LAKE CITY, Utah (October 24, 2018) — Petzl, the leader in solution-based verticality and lighting equipment, has teamed up with Strava to encourage runners to get outdoors, even after we set our clocks back on November 4. With one less hour of sunlight, motivation to get ...read more
LOUISVILLE, Colo. (Sept. 19, 2018)— PEARL iZUMi has partnered with Revelate Designs to present "I'm Not Stopping – Lael Wilcox Races the Navad 1000 Across Switzerland." The Navad1000 is a 1000-kilometer-long self-supported mountain bike race that climbs 30,000 meters through the ...read more
SALT LAKE CITY, Utah (September 14, 2018) – Showcasing its ongoing commitment to education and improving safety for climbers, Petzl is going on tour to educate climbers on the importance of wearing helmets at the climbing crag. This educational tour is part of the American Alpine ...read more
LOUISVILLE, Colo. (August 23, 2018)— For Fall/Winter 2018, PEARL iZUMi is introducing a new collection of winter mountain bike pants— the Summit collection includes the new Summit AmFIB® Pant, Summit AmFIB® Lite Pant and Summit AmFIB® Convertible Pant. They all feature AmFIB® ...read more
LOUISVILLE, Colo. (August 23, 2018)— For Fall 2018, PEARL iZUMi introduces an extensive line of new and updated jackets, jerseys and tights to keep you riding into the Fall and Winter months. With a focus on simplifying layering decisions, additions to the road collection are ...read more
BOULDER, Colo. (July 20, 2018) – Slumberjack (SJK), known for hunting, camping and overland gear, is taking the authentic experience of overland adventuring to the next level. The 2019 product line has something for the journey and brings new technology to the table with improved ...read more
BOULDER, Colo. (July 20, 2018) — Wenzel, makers of a wide range of tents, sleeping bags and accessories to complement any outdoor lifestyle, introduces new tents, sleeping bags, hammocks and airbeds to its ever popular Tribute Collection for Spring 2019. Returning to its roots, ...read more
SALT LAKE CITY, Utah (July 19, 2018) - Petzl, the leader in solution-based lighting and verticality equipment, announces a Spring 2019 product collection that continues the brand’s commitment to helmets that offer TOP AND SIDE PROTECTION, along with refinements to some of the ...read more
HIGGANUM, Conn. (July 19, 2018) – GCI Outdoor, creators of portable, durable outdoor recreation equipment and furniture, is proud to announce the Pod Rocker and Pod Rocker with SunShade. Joining a growing collection of campsite rockers, this chair features GCI Outdoor’s patented ...read more
LOUISVILLE, Colo. (July 9, 2018) – PEARL iZUMi is expanding the exclusive PI / BLACK collection, which sets new standards in both aesthetics and function for the most discerning riders. The new pieces combine cutting edge technology with modern aesthetics. The additions consist ...read more
SALT LAKE CITY, Utah (June 14, 2018) - Petzl team member Alex Puccio successfully completed all four finals problems at the International Federation of Sport Climbing World Cup to take home the gold medal at Vail Mountain during the GoPro Mountain Games on Saturday, June 9. One ...read more
Boulder, Colo. (May 8, 2018) – Wenzel, makers of a wide range of tents, sleeping bags and accessories to complement any outdoor lifestyle, is proud to announce the launch of their 2018 Camp Swagger Tour. With 40 stops scheduled from Virginia to California from May through ...read more
Higganum, CT (April 18, 208) – GCI Outdoor, creator of portable, durable outdoor recreation equipment, is once again partnering with Big City Mountaineers to provide transformational outdoor experiences for underprivileged youth. For 2018, GCI Outdoor (GCI) will step up their ...read more
Louisville, Colo. (April 16, 2018)-PEARL iZUMi has partnered with iracelikeagirl— a women’s endurance team and community founded by professional triathlete Angela Naeth— on an exclusive apparel collection that will launch on May 10 in the U.S. only. The line, consisting of an ...read more
SAN LUIS OBISPO, Calif. - January 16, 2018 Hot Chillys®, creators of the world’s most well known base layers for over 30 years, is supporting the Apa Sherpa Foundation with a happy hour fundraiser on Thursday, January 25 at this year’s Outdoor Retailer + Snow Show in Denver. ...read more
SAN LUIS OBISPO, Calif.- January 9, 2018 Snow Angel, makers of a complete line of base and mid-layers designed for women, by women, moves into its 20th year with a focus on fitting women with highly functional and fashionable base layers that feel good and look great for fall ...read more
SAN LUIS OBISPO, Calif. - January 8, 2018 Hot Chillys®, creators of the most well known base layers for over 30 years, is expanding on their highly popular line of Neoprene-free Chil-Block masks and Balaclavas. With one entirely new and three updated styles, these new masks ...read more
SAN LUIS OBISPO, Calif.- January 8, 2018 Hot Chillys®, creators of the most well known base layers for over 30 years, is proud to help families stay warm and active all winter long with the introduction of their first base layers sized specifically for toddlers. Responding to ...read more
SAN LUIS OBISPO, Calif.- January 8, 2018 Hot Chillys®, creators of the most well known base layers for over 30 years, is proud to announce the expansion of their top-of-the-line Micro-Elite Chamois collection. The newest garments joining this line will offer bold, fun prints ...read more
