Bike Industry News

The Colorado Classic presented by VF Corporation is giving its pro racers the chance to win a whole lot of cash by bringing a fan and rider favorite addition to the race -- the Bonus Cash Lap. The race is aiming to exceed $5,000 each day of the four-stage race, making it one of ...read more

To watch some of the best women cyclists in the world compete in the Aug. 22-25 Colorado Classic presented by VF Corporation, fans will want to make their way to one or more of the 14 Fan Zones in Steamboat Springs, Avon, Golden and Denver, unveiled today. While fans can catch ...read more

The 2019 Colorado Classic presented by VF Corporation will put women’s racing on a world stage with game-changing live start-to-finish coverage each day of the race (August 22-25) and distribution to fans around the world over a pioneering streaming, social media and TV network. ...read more

The 2019 Colorado Classic presented by VF Corporation will be more than a race, it will be a celebration of cycling fun in each of its four host communities –Steamboat Springs, Avon, Golden and Denver, August 22-25 –with free family-friendly events and a Bike and Lifestyle Expo ...read more

PETALUMA, Calif. (Aug 5, 2019)– CamelBak®, the global leader in personal hydration products, is ushering in a new era for its heritage Podium Bottle. Originally launched in 2008 as the first premium bike bottle, the Podium is CamelBak’s most successful fan-favorite franchise. ...read more

BOULDER, Colo. (July 30, 2019) – As federal lawmakers this week take the first steps to reauthorize the nation’s highway programs, PeopleForBikes welcomes legislation that, if passed, would fund and modernize bike infrastructure, prioritize the safety of bicyclists and ...read more

BOULDER, Colo. (July 16, 2019) – PeopleForBikes, the national organization making bicycling better for everyone, has announced its latest round of community grants. Projects funded in this round will support bicycle infrastructure and advocacy projects across the United States. ...read more

[Seattle, WA, July 15, 2019]—Nick Brown, founder of Nikwax, the global leader in waterproofing and cleaning for outdoor performance gear and apparel, was selected as the recipient of the prestigious “Outdoor Oscar” by the influential German trade publication, Outdoor.markt. Now ...read more

The 2019 Colorado Classic presented by VF Corporation (August 22-25) has released its most challenging course yet with a mix of tough mountain and swift urban circuit routes through Steamboat Springs, Avon, Golden, and Denver, organizers of the race announced today. The circuit ...read more

Portland, Oregon, July 8 -- VeloPro, the world’s first AI training system for cyclists, uses machine learning algorithms to create fully-customized training programs for any kind of cyclist based on their experience, goals, and schedule. This service, designed to help riders ...read more

(Atlanta, GA – July 8th 2019) – Wahoo, the leader in connected fitness devices, has today announced its intention to acquire The Sufferfest, the most complete training platform for cyclists, triathletes and other endurance athletes. The Sufferfest app provides subscribers access ...read more

July 8, 2019 [Dover, NH]—NEMO, award-winning designer of outdoor gear and accessories that are built to improve the experience of adventure, was recognized with multiple awards at the Outdoor Retailer Summer Market show in Denver late last month. Products from NEMO’s tent, ...read more

LOUISVILLE, Colo. (July 8, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, is partnering with PeopleForBikes, a cycling advocacy group consisting of more than 1.3 million members, to bring a taste of the Tour to the U.S. with the launch of the Tour of ...read more

COLORADO SPRINGS, Colo. — USA Triathlon today announced it has signed a four-and-a-half-year agreement with Wahoo Fitness, the global leader in indoor smart trainers and connected cycling computers, as a technological partner supporting the National Governing Body’s elite and ...read more

June 27, 2019, Atlanta, Ga. -- Wahoo is proud to announce that the KICKR indoor riding ecosystem has been named Runner Up in two categories at the 2019 Core77 Design Awards, Health & Wellness and Sports & Recreation. The KICKR ecosystem was one of hundreds of finalists, and one ...read more

MORGAN HILL, Calif. (July 1, 2019): LEM Helmets, manufacturer of safe, stylish, and performance-driven cycling helmets for road, mountain biking, commute, and kids, welcomes world-class freeride and dirt jump champion Grant ‘Chopper’ Fielder to the family and ambassador team. ...read more

(DENVER, CO—JUNE 20, 2019) - The 2019 Colorado Classic® presented by VF Corporation will showcase its most international and competitive field yet, with five international and four top-20 UCI women’s elite teams, organizers announced today. The top-four domestic teams in USA ...read more

PLAINVILLE, Mass., June 18, 2019 – Croakies, the original manufacturer of industry-leading outdoor retention products, unveils its first limited edition seasonal print collection in advance of the 4th of July holiday. Croakies has long been known for its wide assortment of ...read more

Portland, Oregon, June, 11 -- Cyclists who arrive at your event fit and prepared are more likely to have a safe and positive experience. AI-powered training system VeloPro is seeking to partner with cycling events to help ensure that participants have their best day. VeloPro, ...read more

Durango, CO – June 6, 2019 – Tailwind Nutrition will be providing its Endurance Fuel for all Outerbike events beginning with Sun Valley, Idaho June 21-23. Riders will be able to refill their water bottles and hydration packs with Tailwind’s simple and complete fuel before ...read more

Nikwax, the global leader in waterproofing and cleaning for outdoor performance gear and apparel, is unveiling a new booth at Summer OR that will raise the bar on sustainable design. Renewable and recycled materials will be used for the entirety of the booth. Additionally, the ...read more