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Stay up-to-date on all the latest bike industry news, including new products, races, competitions, mergers and acquisitions, and company headlines.
BOULDER, CO (March 23, 2020) — Responding to the dramatic changes in day-to-day life caused by the spread of COVID-19, PeopleForBikes is working to support industry partners, suppliers, retailers, advocates and individual riders as they navigate a world of new rules and ...read more
BOULDER, Colo. (March 10, 2020) — The 2020 Bicycle Leadership Conference (BLC), originally slated for April 14 - 16, has been rescheduled for Sept. 29 - Oct. 1 in Monterey, California. The BLC is a PeopleForBikes event that has been produced in partnership with the Sea Otter ...read more
CHICO, CA (February, 14 2020) - Incrediwear®, the world leader in ground-breaking, wearable anti-inflammatory accessories, is thrilled to announce their first partnership with the EF Education First Pro Cycling Team (EF Pro Cycling). The year-long sponsorship as an official ...read more
BOULDER, Colo. (January 23, 2020) – PeopleForBikes, the national organization making bicycling better for everyone, has announced its latest round of community grants. PeopleForBikes is partnering with the International Mountain Bicycling Association (IMBA) on these grant awards, ...read more
BOULDER, Co. — Continuing a commitment to connecting bicycle industry leaders with elected officials, PeopleForBikes is holding three legislative summits in Washington, D.C. in 2020 designed to advance legislative policies that make every bike ride better. These “fly-ins” ...read more
Excerpt: PeopleForBikes Coalition + Bicycle Product Suppliers Association = One unified bike industry association BOULDER, Colo. (Jan. 15, 2019) – The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association. We’re using the ...read more
PETALUMA, Calif. (Nov. 21, 2019)– CamelBak ®, the global leader in award-winning personal hydration products, announces the launch of the Pivot Bottle. Made of a 10% renewable plant-based material called ECHO™, the new Pivot Bottle is part of an expansion of the commuter-focused ...read more
BOULDER, Colo. — In a fundraising effort to support PeopleForBikes and focus on bike safety, attorney and athlete Megan Hottman is going to pedal indoors for 28 hours in a row. Hottman and her team of 25 riders are attempting to break the Guinness World Record for the longest ...read more
BOULDER, Colo. (October 8, 2019) – Jose Maldonado, a widely respected marketing leader for Backcountry.com and Competitive Cyclist (CC), will join the PeopleForBikes (PFB) staff team Oct. 14 as marketing director. Maldonado was selected from a pool of 250 applicants. He will ...read more
FOR IMMEDIATE RELEASE (DENVER, CO — September 10, 2019) - Based on the overwhelming success of the Colorado Classic presented by VF Corporation in its debut as an all-women’s pro race just two weeks ago, the event plans to return next year on August 27-30, 2020 (pending UCI ...read more
BOULDER, Colo. Sept. 9, 2019 – PeopleForBikes’ new Ride Spot program has just received honorable mention recognition in the Mobility category of Fast Company’s prestigious 2019 Innovation by Design competition.Ride Spot is a new app and website developed by the leading national ...read more
BOULDER, Colo. (Sep. 5, 2019) – Following an announcement from the Department of the Interior and a rollout event today in Ohio’s Cuyahoga National Park, PeopleForBikes welcomes the first step in the process to update federal management of electric bicycles (e-bikes). E-bikes are ...read more
The $10,000 raised during the bonus cash lap Friday during the Colorado Classic presented by VF Corporation is believed to far exceed any cash lap in women’s pro cycling history and possibly exceeds any single payout for a sprint lap in pro cycling in general. Each stage of this ...read more
Besides their legs of steel, pro cyclists and pro skiers have more in common than you’d think, as noted by the world’s best skier: Olympic and World Champion Mikaela Shiffrin. Before the 2019 Colorado Classic® presented by VF Corporation rolled onto Shiffrin’s home turf in Avon ...read more
The Colorado Classic® presented by VF Corporation has announced the ‘Bikes for Good’ initiatives that are taking place in conjunction with this year’s race. This year’s ‘Bikes for Good’ efforts include teaming with Wish for Wheels, Bicycle Colorado, and the Colorado Girl Scouts. ...read more
It’s almost here, the 2019 Colorado Classic presented by VF Corporation, morphed for the first time ever into a women’s-only, UCI 2.1-classified, four-day stage race. The event is one of only thirteen 2.1 category women’s races around the world (enabling competitors to earn UCI ...read more
The Colorado Classic presented by VF Corporation is giving its pro racers the chance to win a whole lot of cash by bringing a fan and rider favorite addition to the race -- the Bonus Cash Lap. The race is aiming to exceed $5,000 each day of the four-stage race, making it one of ...read more
To watch some of the best women cyclists in the world compete in the Aug. 22-25 Colorado Classic presented by VF Corporation, fans will want to make their way to one or more of the 14 Fan Zones in Steamboat Springs, Avon, Golden and Denver, unveiled today. While fans can catch ...read more
The 2019 Colorado Classic presented by VF Corporation will put women’s racing on a world stage with game-changing live start-to-finish coverage each day of the race (August 22-25) and distribution to fans around the world over a pioneering streaming, social media and TV network. ...read more
The 2019 Colorado Classic presented by VF Corporation will be more than a race, it will be a celebration of cycling fun in each of its four host communities –Steamboat Springs, Avon, Golden and Denver, August 22-25 –with free family-friendly events and a Bike and Lifestyle Expo ...read more
PETALUMA, Calif. (Aug 5, 2019)– CamelBak®, the global leader in personal hydration products, is ushering in a new era for its heritage Podium Bottle. Originally launched in 2008 as the first premium bike bottle, the Podium is CamelBak’s most successful fan-favorite franchise. ...read more
The 2019 Colorado Classic presented by VF Corporation today released its most international and competitive roster of riders in the race’s history, including past Colorado Classic champions, Olympic medal winners and world champions. “This is the deepest field and certainly the ...read more
BOULDER, Colo. (July 30, 2019) – As federal lawmakers this week take the first steps to reauthorize the nation’s highway programs, PeopleForBikes welcomes legislation that, if passed, would fund and modernize bike infrastructure, prioritize the safety of bicyclists and ...read more
BOULDER, Colo. (July 16, 2019) – PeopleForBikes, the national organization making bicycling better for everyone, has announced its latest round of community grants. Projects funded in this round will support bicycle infrastructure and advocacy projects across the United States. ...read more
