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Stay up-to-date on all the latest bike industry news, including new products, races, competitions, mergers and acquisitions, and company headlines.
SAN DIEGO, Calif. (July 6, 2020) – ElliptiGO Inc., creator of the world’s first elliptical bicycle, announced today that it is the title sponsor of the ElliptiGO Bike for Humanity II cycling event with Bill Walton and Friends (www.bikeforhumanity.com). Bike for Humanity II will ...read more
BOULDER, CO (June 30, 2020) — After 16 years at the helm of PeopleForBikes and four full decades working in the bike industry, President Tim Blumenthal has announced his retirement. Jenn Dice, the organization’s COO and a widely respected U.S. bicycling leader, will become ...read more
BOULDER, COLO. (June 16, 2020) — PeopleForBikes is proud to announce the promotion of three new vice presidents, rounding out the experienced leadership team at the helm of the national bike advocacy and industry organization. The internal promotions include Jose Maldonado as ...read more
BOULDER, COLO. (June 9, 2020) — PeopleForBikes has released its third annual ratings of the best cities for bicycling in the U.S. The PeopleForBikes City Ratings program is a data-driven analysis that evaluates more than 550 cities and communities and shows city leaders how they ...read more
WASHINGTON, D.C. (June 5, 2020) — This week, PeopleForBikes finds hope in a new bill released by the U.S. House Transportation and Infrastructure Committee that would significantly increase federal funding for bikes. PeopleForBikes and our partner organizations worked steadily to ...read more
BOULDER, COLO. (May 26, 2020) — PeopleForBikes is launching the first-of-its-kind PeopleForBikes Business Intelligence Hub, a dashboard for daily and weekly data insights for the bicycle industry covering ridership, retail sales and consumer attitudes. These metrics will give an ...read more
LAKE WÃNAKA, New Zealand (April 23, 2020)—Mons Royale, New Zealand-based merino apparel company, this week launched its Support Your Local Retailer initiative to provide additional funding to its retail partners in light of the negative economic effects COVID-19. Customers can ...read more
CHICO, CA (April, 22 2020) - Incrediwear, makers of elite, wearable, anti-inflammatory sleeves, socks and braces, have launched their Help A Healthcare Hero Donation Program. The program is designed to get their pain-relieving, circulation-boosting products into the hands (or ...read more
Longmont, CO (April 21, 2020) – HydraPak® - a leader in performance hydration products and the largest OEM supplier of reservoirs globally - announced this week its expanded business developments for 2020, recent company hires, and new product innovations and custom capabilities ...read more
BOULDER, COLO (April 17, 2020) — Aiming to inspire riders, support bicycle retailers, and unite the industry, PeopleForBikes is launching Ride It Out, a campaign to encourage responsible riding during the COVID-19 crisis. The Ride It Out campaign is designed to give retailers and ...read more
BOULDER, COLO. (April 14, 2020) —PeopleForBikes is conducting a series of webinars to connect and advise retailers, manufacturers, and advocates within the bike industry. In addition to March and April webinars focused on COVID-19, the schedule includes sessions addressing ...read more
BOW, NH -- Velocio Apparel, a New England-based cycling brand specializing in performance apparel, announced today the launch of a benefit jersey to benefit aid for those suffering through COVID-19 crisis. Begun in 2017 with the goal of “Making a difference at least in some ...read more
BOULDER, CO (March 23, 2020) — Responding to the dramatic changes in day-to-day life caused by the spread of COVID-19, PeopleForBikes is working to support industry partners, suppliers, retailers, advocates and individual riders as they navigate a world of new rules and ...read more
BOULDER, Colo. (March 10, 2020) — The 2020 Bicycle Leadership Conference (BLC), originally slated for April 14 - 16, has been rescheduled for Sept. 29 - Oct. 1 in Monterey, California. The BLC is a PeopleForBikes event that has been produced in partnership with the Sea Otter ...read more
CHICO, CA (February, 14 2020) - Incrediwear®, the world leader in ground-breaking, wearable anti-inflammatory accessories, is thrilled to announce their first partnership with the EF Education First Pro Cycling Team (EF Pro Cycling). The year-long sponsorship as an official ...read more
BOULDER, Colo. (January 23, 2020) – PeopleForBikes, the national organization making bicycling better for everyone, has announced its latest round of community grants. PeopleForBikes is partnering with the International Mountain Bicycling Association (IMBA) on these grant awards, ...read more
BOULDER, Co. — Continuing a commitment to connecting bicycle industry leaders with elected officials, PeopleForBikes is holding three legislative summits in Washington, D.C. in 2020 designed to advance legislative policies that make every bike ride better. These “fly-ins” ...read more
Excerpt: PeopleForBikes Coalition + Bicycle Product Suppliers Association = One unified bike industry association BOULDER, Colo. (Jan. 15, 2019) – The PeopleForBikes Coalition and Bicycle Product Suppliers Association (BPSA) are now one unified trade association. We’re using the ...read more
PETALUMA, Calif. (Nov. 21, 2019)– CamelBak ®, the global leader in award-winning personal hydration products, announces the launch of the Pivot Bottle. Made of a 10% renewable plant-based material called ECHO™, the new Pivot Bottle is part of an expansion of the commuter-focused ...read more
BOULDER, Colo. — In a fundraising effort to support PeopleForBikes and focus on bike safety, attorney and athlete Megan Hottman is going to pedal indoors for 28 hours in a row. Hottman and her team of 25 riders are attempting to break the Guinness World Record for the longest ...read more
BOULDER, Colo. (October 8, 2019) – Jose Maldonado, a widely respected marketing leader for Backcountry.com and Competitive Cyclist (CC), will join the PeopleForBikes (PFB) staff team Oct. 14 as marketing director. Maldonado was selected from a pool of 250 applicants. He will ...read more
FOR IMMEDIATE RELEASE (DENVER, CO — September 10, 2019) - Based on the overwhelming success of the Colorado Classic presented by VF Corporation in its debut as an all-women’s pro race just two weeks ago, the event plans to return next year on August 27-30, 2020 (pending UCI ...read more
BOULDER, Colo. Sept. 9, 2019 – PeopleForBikes’ new Ride Spot program has just received honorable mention recognition in the Mobility category of Fast Company’s prestigious 2019 Innovation by Design competition.Ride Spot is a new app and website developed by the leading national ...read more
BOULDER, Colo. (Sep. 5, 2019) – Following an announcement from the Department of the Interior and a rollout event today in Ohio’s Cuyahoga National Park, PeopleForBikes welcomes the first step in the process to update federal management of electric bicycles (e-bikes). E-bikes are ...read more
