Bike Industry News

Ruffwear’s Fall/Winter 2018 product line launched August 1st with gear designed to enhance and inspire exploration for outdoor adventurers and their human companions. Dogs are our adventure partners. We share experiences together on the trail, on the water, in the snow, and ...read more

(Long Beach, CA, Thursday 2 August 2018) - Zwift, the global online training platform for cyclists, has today released its latest course, Innsbruck. The course is based on the route that will be used for the 2018 UCI Road World Championships Innsbruck-Tirol.The 24km circuit is ...read more

(Paris, France – July 29, 2018) – Wahoo Fitness, sponsor of Team Sky and BORA-hansgrohe, is excited to congratulate Wahooligans Geraint Thomas and Peter Sagan on their Tour de France victories. The overall victory is Thomas’ first grand tour win, and the sixth for Team Sky. In ...read more

BURLINGTON, VT - 1% for the Planet wrapped up a record-breaking first half to 2018 adding 338 new members to their global movement. “Over 92% of consumers say they have a more positive image of a brand when the company supports a social or environmental issue, and there is a $1.2 ...read more

(Paris, France – July 30, 2018) – Science in Sport, official nutrition partner of Team Sky, is pleased to congratulate Geraint Thomas (GBR) on winning the 2018 Tour de France. This is the first Grand Tour victory for the Welsh rider who also earned wins on stages 11 and 12. Sky’s ...read more

(Sausalito, CA - July 25, 2018) Public relations firm TRUE Communications announced today that Garin Fons has joined the agency as Account Director. Fons most recently served as the Brand Manager of online retailer Competitive Cyclist and prior to that was the Marketing Manager ...read more

BRENTWOOD, Tenn. (July 20, 2018) – Swiftwick, the performance sock company with the “best socks your will ever wear guarantee,” announces it has signed Connor Fields, BMX Olympic Gold Medalist, as its newest elite athlete. Born in Plano, Texas, Fields began competing in bike ...read more

BOULDER, Colo., July. 23, 2018 – Nite Ize® is putting colorful spins on two of its most popular pet products with the NiteHowl® Rechargeable LED Safety Necklace and the new aluminum S-Biner® TagLock®. “Dogs are like family and it’s our responsibility to keep them safe,” Nite Ize ...read more

BOULDER, Colo., July. 23, 2018 – The traditional concept for an insulated beverage holder just got a lot “cooler” with the new SlapLit™ LED Drink Wrap from Nite Ize®. This light-up beverage accessory keeps summer drinks cold while adding a unique element of fun to any nighttime ...read more

The Nite Ize® S-Biner® has become a popular accessory for holding, organizing and identifying keys and other small items. Today, the Colorado manufacturer introduces a new colorful, aluminum S-Biner MicroLock® featuring a lightweight aluminum body with durable stainless steel ...read more

BOULDER, Colo., July. 23, 2018 – Nite Ize® reimagined their iconic Gear Tie® Reusable Rubber Twist Tie™ to create the solution gardeners have been seeking. The new garden-oriented Reusable Foam Twist Tie™ is gentle on plants, endlessly adjustable, and can be easily cut to size ...read more

BOULDER, Colo., July. 23, 2018 – Each year, more than 95 million smartphones are damaged from drops according to market research firm IDC. To help address this $29.8 billion problem for consumers, Nite Ize® designed the Hitch™ Phone Anchor as an affordable solution for drop ...read more

BOULDER, Colo., July. 23, 2018 – The patented fiber optic array technology of the Flashflight® Light-Up Flying Disc from Nite Ize® has appealed to players of all skill sets for decades. Now the engineers at Nite Ize have introduced Disc-O Select™ to this iconic flying light-up ...read more

BOULDER, Colo., July. 23, 2018 – The new Clip Case Hardshell™ Horizontal from Nite Ize® protects your smartphone while keeping it secure and accessible by your side. Engineered with high-density EVA foam to provide protection from bumps and shocks, a ballistic nylon exterior with ...read more

BOULDER, Colo., July. 23, 2018 – The NiteGem™ LED Luminary from Nite Ize® is a gem of a light that is right at home whether it’s lighting a tent, adding pizazz to a cooler, or bringing soothing light to a bath. The soft glow of this floating light may be gentle, but the ...read more

BOULDER, Colo., July. 23, 2018 – Nite Ize®, a Boulder based manufacturing company, is expanding their iconic line of Gear Tie® Reusable Rubber Twist Ties™ to include an innovative way to easily carry awkward loads. The new Gear Tie Handle + Loopable™ quickly wrangles everything ...read more

LAUSANNE (July 18, 2018) - LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, is showcasing its enhanced line of products for fall 2018 that filter microplastics, bacteria, chemicals and, now, lead. LifeStraw Play is ...read more