Bike Industry News

BOULDER, Colo. (October 8, 2019) – Jose Maldonado, a widely respected marketing leader for Backcountry.com and Competitive Cyclist (CC), will join the PeopleForBikes (PFB) staff team Oct. 14 as marketing director. Maldonado was selected from a pool of 250 applicants. He will ...read more

FOR IMMEDIATE RELEASE (DENVER, CO — September 10, 2019) - Based on the overwhelming success of the Colorado Classic presented by VF Corporation in its debut as an all-women’s pro race just two weeks ago, the event plans to return next year on August 27-30, 2020 (pending UCI ...read more

BOULDER, Colo. Sept. 9, 2019 – PeopleForBikes’ new Ride Spot program has just received honorable mention recognition in the Mobility category of Fast Company’s prestigious 2019 Innovation by Design competition.Ride Spot is a new app and website developed by the leading national ...read more

BOULDER, Colo. (Sep. 5, 2019) – Following an announcement from the Department of the Interior and a rollout event today in Ohio’s Cuyahoga National Park, PeopleForBikes welcomes the first step in the process to update federal management of electric bicycles (e-bikes). E-bikes are ...read more

The $10,000 raised during the bonus cash lap Friday during the Colorado Classic presented by VF Corporation is believed to far exceed any cash lap in women’s pro cycling history and possibly exceeds any single payout for a sprint lap in pro cycling in general. Each stage of this ...read more

Besides their legs of steel, pro cyclists and pro skiers have more in common than you’d think, as noted by the world’s best skier: Olympic and World Champion Mikaela Shiffrin. Before the 2019 Colorado Classic® presented by VF Corporation rolled onto Shiffrin’s home turf in Avon ...read more

The Colorado Classic® presented by VF Corporation has announced the ‘Bikes for Good’ initiatives that are taking place in conjunction with this year’s race. This year’s ‘Bikes for Good’ efforts include teaming with Wish for Wheels, Bicycle Colorado, and the Colorado Girl Scouts. ...read more

It’s almost here, the 2019 Colorado Classic presented by VF Corporation, morphed for the first time ever into a women’s-only, UCI 2.1-classified, four-day stage race. The event is one of only thirteen 2.1 category women’s races around the world (enabling competitors to earn UCI ...read more

The Colorado Classic presented by VF Corporation is giving its pro racers the chance to win a whole lot of cash by bringing a fan and rider favorite addition to the race -- the Bonus Cash Lap. The race is aiming to exceed $5,000 each day of the four-stage race, making it one of ...read more

To watch some of the best women cyclists in the world compete in the Aug. 22-25 Colorado Classic presented by VF Corporation, fans will want to make their way to one or more of the 14 Fan Zones in Steamboat Springs, Avon, Golden and Denver, unveiled today. While fans can catch ...read more

The 2019 Colorado Classic presented by VF Corporation will put women’s racing on a world stage with game-changing live start-to-finish coverage each day of the race (August 22-25) and distribution to fans around the world over a pioneering streaming, social media and TV network. ...read more

The 2019 Colorado Classic presented by VF Corporation will be more than a race, it will be a celebration of cycling fun in each of its four host communities –Steamboat Springs, Avon, Golden and Denver, August 22-25 –with free family-friendly events and a Bike and Lifestyle Expo ...read more

PETALUMA, Calif. (Aug 5, 2019)– CamelBak®, the global leader in personal hydration products, is ushering in a new era for its heritage Podium Bottle. Originally launched in 2008 as the first premium bike bottle, the Podium is CamelBak’s most successful fan-favorite franchise. ...read more

BOULDER, Colo. (July 30, 2019) – As federal lawmakers this week take the first steps to reauthorize the nation’s highway programs, PeopleForBikes welcomes legislation that, if passed, would fund and modernize bike infrastructure, prioritize the safety of bicyclists and ...read more

BOULDER, Colo. (July 16, 2019) – PeopleForBikes, the national organization making bicycling better for everyone, has announced its latest round of community grants. Projects funded in this round will support bicycle infrastructure and advocacy projects across the United States. ...read more

[Seattle, WA, July 15, 2019]—Nick Brown, founder of Nikwax, the global leader in waterproofing and cleaning for outdoor performance gear and apparel, was selected as the recipient of the prestigious “Outdoor Oscar” by the influential German trade publication, Outdoor.markt. Now ...read more

The 2019 Colorado Classic presented by VF Corporation (August 22-25) has released its most challenging course yet with a mix of tough mountain and swift urban circuit routes through Steamboat Springs, Avon, Golden, and Denver, organizers of the race announced today. The circuit ...read more

Portland, Oregon, July 8 -- VeloPro, the world’s first AI training system for cyclists, uses machine learning algorithms to create fully-customized training programs for any kind of cyclist based on their experience, goals, and schedule. This service, designed to help riders ...read more

(Atlanta, GA – July 8th 2019) – Wahoo, the leader in connected fitness devices, has today announced its intention to acquire The Sufferfest, the most complete training platform for cyclists, triathletes and other endurance athletes. The Sufferfest app provides subscribers access ...read more

July 8, 2019 [Dover, NH]—NEMO, award-winning designer of outdoor gear and accessories that are built to improve the experience of adventure, was recognized with multiple awards at the Outdoor Retailer Summer Market show in Denver late last month. Products from NEMO’s tent, ...read more

LOUISVILLE, Colo. (July 8, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, is partnering with PeopleForBikes, a cycling advocacy group consisting of more than 1.3 million members, to bring a taste of the Tour to the U.S. with the launch of the Tour of ...read more

COLORADO SPRINGS, Colo. — USA Triathlon today announced it has signed a four-and-a-half-year agreement with Wahoo Fitness, the global leader in indoor smart trainers and connected cycling computers, as a technological partner supporting the National Governing Body’s elite and ...read more