PEARL iZUMi Collaborates with PeopleForBikes to Encourage 2019 Tour Fans to Discover More Rides Using New Ride Spot App - SNEWS

LOUISVILLE, Colo. (July 8, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, is partnering with PeopleForBikes, a cycling advocacy group consisting of more than 1.3 million members, to bring a taste of the Tour to the U.S. with the launch of the Tour of Inspiration campaign featuring Ride Spot. Cycling fans can follow along via PEARL iZUMi’s daily posts and linkable ride profiles on PeopleForBikes’ new Ride Spot app to get insider tips on 21 U.S.-based rides similar to that day’s Tour stage.

“From beginning riders to avid cyclists, the Tour stirs up a shared passion for the sport and inspires the cycling community to get in the saddle and ride more,” said Andrew Hammond, Brand Manager at PEARL iZUMi. “With the amazing new Ride Spot platform recently launched by PeopleForBikes, we’re hoping to channel that passion, and help riders find great routes in their area through our own Tour of Inspiration.”

The Tour is one of the most watched sporting events each year. The combination of epic landscapes, human accomplishment and diverse local culture creates a three-week narrative built on a framework of its unique stages.

Using PeopleForBikes’ new Ride Spot app, PEARL iZUMi has curated 21 unique and challenging routes spanning across different U.S. cities. Each route’s terrain and scenery are designed to emulate aspects of the corresponding stage of the Tour and its distinctive characteristics. These epic new rides, ranging from 20-90 miles each, will unite the millions of Americans who are inspired by the biggest event in cycling to get off the couch and get rolling.

To join the Tour of Inspiration, download the all-new, free Ride Spot app and create an account. This new app is a creative way to get people on their bikes. On the app you can join challenges, see events and share your rides. You can also see detailed route profiles, turn-by-turn instructions and view photos of rides. And don’t stop there, download the free Ride Spot app to discover other routes in your hometown, join a group ride, or share a favorite route of your own. Follow the PEARL iZUMi blog for daily stage updates and @pearlizumiofficial and share your rides by tagging #RideMoreDoMore.

PEARL iZUMi is a proud partner of PeopleForBikes, the national organization working to make riding better for everyone and to get more people on bikes. The Tour of Inspiration by PEARL iZUMi on Ride Spot was developed in support of the company’s mission to Ride More, Do More, a pledge to use its business practices, products and advocacy to create a more sustainable future for all riders. To learn more, visit www.pearlizumi.com.

About PEARL iZUMi

PEARL iZUMi was founded on two things: the love of cycling and more importantly, love for future generations. More than 60 years ago a father in Japan created a special jersey out of technical fabric for his son, an aspiring bike racer. Since then, the company has been evolving and revolutionizing the design and manufacture of performance apparel and footwear for cyclists. PEARL iZUMi believes how we live today shapes how future generations ride, which is why they are committed to having a positive impact with cycling through sustainability and environmentally friendly actions. PEARL iZUMi’s world headquarters is rooted in the Colorado Front Range where it embraces strong influence, both culturally and structurally, from its Japanese heritage.

Related

PEARL iZUMi Undergoes a Transformation

LOUISVILLE, CO (February 6, 2019) — PEARL iZUMi is introducing a powerful new brand position with an inclusive foundation, designed to bring-to-life and directly tie to the depth of its Mission and Values. This positioning will also clearly complement the Brand’s critical efforts ...read more

PEARL iZUMi Introduces BikeStyle Line for Spring 2019

LOUISVILLE, Colo. (February 19, 2019) — PEARL iZUMi, the world’s leader in cycling apparel and footwear, set out create the perfect apparel for those dressing for the destination, not just the journey. Comfortable, versatile and functional on any type of bike, any road or trail, ...read more

PEARL iZUMi Announces New Designs and Updates to Mountain Collection for Spring 2019

LOUISVILLE, Colo. (February 19, 2019)— For Spring 2019, PEARL iZUMi, the world’s leader in cycling apparel and footwear, introduces new styles and updates to its Mountain apparel line. “We’ve invested a lot into our Mountain product offering for several seasons, and this year ...read more

PEARL iZUMi’s 2019 Sugar and Tour Road Shoes Now Available

LOUISVILLE, Colo. (Dec. 7, 2018)— PEARL iZUMi has transformed its road collection for 2019 with new styles, colors and patterns. With a refocus on sleek and effortless design, the new road collection—from head to toe— is like nothing PEARL iZUMi has ever created. PEARL iZUMi is ...read more

PEARL iZUMi Debuts New Road Pieces and Designs

Louisville, Colo. (February 19, 2019)— PEARL iZUMi, the world’s leader in cycling apparel and footwear, has transformed its Road collection with new styles, colors and designs. With a refocus on simple sophistication and sleek design, the new 2019 Road collection is like nothing ...read more

20180410-IRLAG-Kit_JL18719-2

PEARL iZUMi Launches Custom iracelikagirl Apparel

Louisville, Colo. (April 16, 2018)-PEARL iZUMi has partnered with iracelikeagirl— a women’s endurance team and community founded by professional triathlete Angela Naeth— on an exclusive apparel collection that will launch on May 10 in the U.S. only. The line, consisting of an ...read more

PEARL iZUMi Introduces New Winter MTB Pants and Additions to the BikeStyle® Collection

LOUISVILLE, Colo. (August 23, 2018)— For Fall/Winter 2018, PEARL iZUMi is introducing a new collection of winter mountain bike pants— the Summit collection includes the new Summit AmFIB® Pant, Summit AmFIB® Lite Pant and Summit AmFIB® Convertible Pant. They all feature AmFIB® ...read more

piroad

PEARL iZUMi’s Fall 2018 Road Apparel Now Available

LOUISVILLE, Colo. (August 23, 2018)— For Fall 2018, PEARL iZUMi introduces an extensive line of new and updated jackets, jerseys and tights to keep you riding into the Fall and Winter months. With a focus on simplifying layering decisions, additions to the road collection are ...read more

PEARL iZUMi Updates PI / BLACK Collection

LOUISVILLE, Colo. (July 9, 2018) – PEARL iZUMi is expanding the exclusive PI / BLACK collection, which sets new standards in both aesthetics and function for the most discerning riders. The new pieces combine cutting edge technology with modern aesthetics. The additions consist ...read more