Verde Brand Communications
Outdoor Research Expands Face Mask Program, Adds New Protective Essentials Collection
SEATTLE, Wash. (Nov. 16, 2020) – Outdoor Research, a longtime leader in outdoor and tactical apparel, has expanded its Protective Essentials Collection this fall, adding two new performance masks with a built-in replaceable filter, along with a range of other protective gear for ...read more
The Big Gear Show Evolves for ‘21 to Drive Hardgoods Innovation
PARK CITY, UT (October 29, 2020) – The Big Gear Show, a demo and buying experience built for outdoor, bike, paddling and climbing buyers and makers, announces a new location, invitation-only format, and growth-driving resources for 2021. The show will feature a curated group ...read more
Tailwind Athlete Courtney Dauwalter Wins U.S. Big's Backyard Ultra, Running 283+ Miles Over 3 Days
Durango, CO (October 21, 2020) - Tailwind athlete Courtney Dauwalter wins the 2020 U.S. Big’s Backyard Ultra, two years after a second place finish in 2018. This year, the ultrarunner also tied the record for most loops on the official Bell Buckle, Tennessee course. She ...read more
Royal Robbins Debuts Switchform Outerwear for Fall 2020
SAN FRANCISCO, Calif. (October 9, 2020) — Royal Robbins revolutionizes packable outerwear with the introduction of its new Switchform collection, debuting now for Fall 2020. Designed for adventure and travel, Switchform outerwear takes functionality, versatility and ...read more
LEM Helmets Supports Breast Cancer Research With Launch Of Two Limited Edition Cycling Helmets
MORGAN HILL, Calif. (Oct. 1, 2020) LEM Helmets, manufacturer of innovative, stylish, and performance head protection for cycling and motorsports, today introduces two, new limited edition Team BePink colorways of its Gavia and Volata cycling helmets to support breast cancer ...read more
Outdoor Related Businesses Invest $950,000 to Secure Protections for Wild Places
BEND, Ore. (October 1, 2020) - The Conservation Alliance sent grants totaling $950,000 to organizations working to protect wild places throughout North America. Funding will help conservation groups secure new protections for remote wild lands and waters, and acquire ...read more
The Conservation Alliance Announces Three New Success Stories for 2020
BEND, Ore. (September 10, 2020) -- The Conservation Alliance, a coalition of companies committed to protecting wild places, announces three additional success stories for the 2020 calendar year with projects in Hunger Mountain, Vt., Klickitat Canyon, Wash., and Temperance Flat ...read more
Uncharted Supply Co. Celebrates National Preparedness Month with Their Best Sale of the Year
PARK CITY, UT (Sept. 8, 2020) - From the COVID-19 pandemic to riots and natural disasters sweeping the nation, there’s never been a better time to get equipped for the unexpected. In honor of National Preparedness Month, preparedness-focused adventure brand, Uncharted Supply ...read more
Verde Brand Communications and the Multi-Channel Marketing Academy Announce New Webinar Series
DURANGO, Colo. (September 1, 2020) - The Multi-Channel Marketing Academy, an eight-week immersive online marketing course presented by Verde Brand Communications, announces a new webinar series throughout the month of September. The series kicks off on September 9, 2020, ...read more
Royal Robbins Launches Hemp Sock Collection; Debuts New Website
SAN FRANCISCO, Calif. (August 17, 2020) — Royal Robbins launches into a new product category with the release of its Hemp Sock collection, rolling out today on the newly designed Royal Robbins website. With improved functionality and navigation, the new website offers a ...read more
Cascade Designs Welcomes New Sales Team to Serve Canadian Territories
SEATTLE, Wash. (Aug. 14, 2020) - Cascade Designs, the company behind award-winning brands Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine, and PackTowl has retained Sasso Vertical Sales to represent its brands in British Columbia, Yukon Territory and Northwest ...read more
Uncharted Supply Co. Expands Team and Headquarters Following Series A Funding
PARK CITY, UT (July 14, 2020) — Following the completion of their Series A Funding in June, Uncharted Supply Co. is proud to announce key additions to their team as well as the expansion of its Park City, UT headquarters. Already realizing significant growth through the end ...read more
Gregory introduces plus-size product lines, grows ‘Gateway Program’ promoting inclusivity in the outdoors
SALT LAKE CITY, UTAH (July 9, 2020) – Gregory, a global leader in pack fit and comfort for more than four decades, announces today another industry first with the launch of a long-awaited plus-size backpack collection. With over 20 products across the day hiking, hydration, ...read more
Uncharted Supply Co. Secures Series A Funding from Black Oak Capital
PARK CITY, UT (June 18, 2020) - Uncharted Supply Co.©, a fast-growing startup specializing in modern preparedness products, announces a new round of financing from Salt Lake City private equity firm, Black Oak Capital. Uncharted Supply Co. was founded in 2016 when its first ...read more
FORLOH Launches Technology-Driven ‘Made in America’ Apparel Brand for Hunting, Fishing and Outdoor Markets
WHITEFISH, Mont. (July 1, 2020) — For the first time in decades, premium technical apparel that’s made in America pairs with the best technology on the market thanks to FORLOH, a new direct-to-consumer hunting, fishing and outdoor brand that is launching July 3, 2020. In ...read more
Gore Presents A Sustainability Framework For Its Fabrics Division, Setting Ambitious Carbon Reduction Goals For Its Gore-tex Brand
Elkton, MD (June 24, 2020) — Today, W. L. Gore & Associates (Gore) announced a new sustainability framework for its Gore Fabrics Division which reflects its long-term commitment to protecting people and the planet while prolonging product life and the well-being of people. A key ...read more
Verde Brand Communications Releases Digital Marketing Course for Specialty Brands
DURANGO, Colo. (May 12, 2020) - Verde Brand Communications, a full-service communications agency serving the outdoor and active lifestyle markets, is bringing its first-ever digital product to market, the Multi-Channel Marketing Academy, on May 12, 2020. Led by Kristin ...read more
Outdoor Brands Invest in Public Lands Defense
Bend, Ore., May 18 2020 – Outdoor brands Velocio, Patagonia, and The North Face are supporting The Conservation Alliance’s effort to preserve and defend the integrity of our public lands system in 2020. Thanks to the support of these companies, The Conservation Alliance has ...read more
Royal Robbins Announces Key New Sales and Marketing Hires
SAN FRANCISCO, Calif. (May 11, 2020) – Royal Robbins announces two executive leadership team hires, effective immediately. Tom Janettas joins Royal Robbins as the new Director of Sales and Anne Soderstrom has been hired as Director of Marketing. “As we continue to face ...read more
Ahead of a momentous year, SCARPA adds 5 new climbing athletes representing a diversity of skills
BOULDER, Colo. (February 20, 2020) – Ahead of a momentous year in climbing, during which the sport will reach a wider audience than ever as it becomes part of the Olympics, SCARPA is adding five athletes that bring a range of world-class skills and fresh perspectives to the the ...read more
MSR introduces new Evo Ascent Snowshoe Kit for adventurous winter hikers
SEATTLE, Wash. [February 11, 2020] - Seattle-based Mountain Safety Research® (MSR®), the world’s leading snowshoe manufacturer, introduces a new snowshoe kit for 2020: the Evo™ Ascent Kit. Featuring the Evo Ascent Snowshoes paired with the DynaLock™Explore Poles, this all-in-one ...read more
Royal Robbins to Open “Travel Outfitting” Stores
SAN FRANCISCO, Calif. (February 5, 2020) — Royal Robbins announces a new retail concept with stores opening in Denver and Seattle this summer. The stores will be Royal Robbins’ next generation designs and first retail openings since the company was acquired by Fenix Outdoor in ...read more
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Gregory Takes Steps Toward a Greener World Fall 2020 with 100% Recycled Resin Pack
SALT LAKE CITY, UTAH (January 23, 2020) – Gregory’s fall 2020 collection is focused on increased sustainability, faster transition times and more effective organization and versatility. From everyday adventures, to skiing big lines and traveling the world, the brand’s newest ...read more
Outdoor Research hires creative leaders in design, marketing to drive brand evolution
SEATTLE, Wash. (Jan. 16, 2020) – Adding deep experience and new energy to help direct its ongoing evolution as a brand, Outdoor Research, the Seattle-based manufacturer of industry leading outdoor apparel and gear, recently made two strategic-level hires as it moves into 2020. ...read more
Royal Robbins Introduces Switchform Outerwear for Active Travelers
SAN FRANCISCO, Calif. (January 8, 2020) – Royal Robbins, the world’s leading sustainable, active travel apparel brand, disrupts the outerwear category with the introduction of its new Switchform collection for Fall 2020. Switchform outerwear takes travel functionality, ...read more
Outdoor Research partners with Rally Cycling team as official off-the-bike apparel sponsor
SEATTLE, Wash. (Dec. 5, 2019) – Beginning this month, Outdoor Research, the Seattle-based leader in performance outdoor apparel and gear, will partner with professional cycling team Rally Cycling as the team’s official off-the-bike apparel sponsor for the 2020 racing season. ...read more
The Conservation Alliance Welcomes TripOutside as Newest Member
The Conservation Alliance is proud to welcome new member TripOutside.com, a new site that provides an easier way to research top outdoor destinations, find top notch local outfitters and experiences, and book it all online. Through the partnership, TripOutside joins a group of ...read more
Channel Mastery Podcast Announces Seasonal Partnership with SIA
The Channel Mastery Podcast is thrilled to announce a seasonal partnership with Snowsports Industries of America (SIA) through March 2020. Through this time, SIA will be the co-presenting sponsor, along with Verde Brand Communications. Channel Mastery is a specialty ...read more
The Conservation Alliance Hosts Successful Backyard Collective Event in Bend, Oregon
The Conservation Alliance held its ninth and final Backyard Collective event of 2019 in Bend, Oregon on Thursday, October 10. The stewardship project drew 100 volunteers from nine member companies, four conservation partners, and two local non-profits. The volunteers worked in ...read more
Newly Launched ZyneGo Joins The Conservation Alliance
The Conservation Alliance welcomes its newest member, ZyneGo, a brand new backpack solution launching now via Indiegogo. Through the partnership, ZyneGo joins a group of more than 240+ like-minded companies to support the grassroots conservation community working to protect the ...read more
GORE-TEX brand reveals real-life athlete stories to show why its products are TESTED FOR LIFE
ELKTON, MD (October 1, 2019) – W. L. Gore and Associates (Gore) revolutionised the outerwear industry when it invented waterproof, breathable GORE-TEX fabrics more than 40 years ago. Today, it remains a leading innovator of performance apparel, and it’s now enlisting athletes, ...read more
The Conservation Alliance Hosts Successful Backyard Collective Event in Boulder, Colorado
The Conservation Alliance held its 12th annual Backyard Collective event in Boulder, Colorado on Friday, September 27. The stewardship project drew 100 volunteers from 10 member companies, four conservation partners, and two local non-profits. The volunteers worked in ...read more
PEARL iZUMi Exceeds Expectations for Its Social Purpose Pledge
LOUISVILLE, CO (August 15, 2019) — Today marks one year since PEARL iZUMi announced a new Social Purpose, Ride More, Do More: “Because we believe how we live shapes how future generations ride, we pledge to ride more and do more.” As part of this industry-leading initiative, ...read more
The Conservation Alliance Announces 2019 Outstanding Partnership Awards
Bend, Ore., July 10, 2019 – Osprey Packs, KEEN Footwear, Northwest Rafting Co., and Peak Design are the winners of The Conservation Alliance Outstanding Partnership Awards for 2019. The award recognizes companies who provide meaningful support to Conservation Alliance grantees ...read more
UNDER ARMOUR JOINS TRANSROCKIES RUN
TransRockies Run is a trail running stage race also known as “Summer Camp for Big Kids.” Under Armour becomes the title sponsor beginning with the 2019 event this August. A three or six-day stage race traversing the continental divide between Buena Vista and Beaver Creek, the ...read more
MSR Celebrates 50 Years of Unruly Dreamers
SEATTLE, Wash. (June 17, 2019) — Twenty-nineteen marks the 50th Anniversary of Seattle-based Mountain Safety Research® (MSR®), the world leader in reliable and high-performance outdoor equipment. For five decades, MSR has been a company of engineers, inventors, and unruly ...read more
The Conservation Alliance Announces New Staff
The Conservation Alliance has hired Conor McElyea as its new Membership and Development Program Manager. In his role, Conor is responsible for growing The Conservation Alliance membership in the outdoor and sister industries. He will also lead member retention efforts, cause ...read more
Stasher Becomes Newest Member of The Conservation Alliance
Stasher, the first 100% plastic-free, endlessly reusable, pure-platinum silicone storage bag with an air-tight Pinch-Loc™ seal is the newest member to join The Conservation Alliance in order to support the organization’s mission to protect and restore North America’s last wild ...read more
JUNE 13, 1969: MSR® Newsletter Serves as Pioneering Safety Resource
SEATTLE, Wash. (June 13, 1969) — Seattle-based Mountain Safety Research (MSR), today mails Issue 1 of the Mountain Safety Research Newsletter. Published by Editor, Chief Engineer, and Founder Larry Penberthy, the newsletter pioneers a new era of mountaineering safety with its ...read more
OCTOBER 26, 1984: MSR® Debuts WhisperLite™ Stove, the Most Advanced Liquid Fuel Stove
SEATTLE, Wash. (October 26, 1984) — Seattle-based Mountain Safety Research (MSR), the leader in durable and reliable mountaineering equipment, introduces the WhisperLite™ Stove, a powerful, efficient, and compact liquid fuel stove allowing mountaineers to achieve the same ...read more
Two Years in the Making, Therm-a-Rest® Debuts New Valves for Speedier Inflation & Deflation
SEATTLE, Wash. (June 12, 2019) - Since the introduction of the first-ever self-inflating pad in 1974, Therm-a-Rest has been focused on a single mission: promising the best night’s sleep under the stars. Carrying this focus into 2020, the brand continues to craft the ...read more
30+ Years of Innovation in Waterproof Protection Continues With Spring 2020 SealLine® Pro™ Zip Duffel
SEATTLE, Wash. (June 12, 2019) - For the past three decades, SealLine has been pushing the envelope to create products that will withstand the rigors of any adventure on or near the water, and that innovation continues in 2020 with the new Pro Zip Duffel. For boaters, paddlers ...read more
MARCH 10, 1974: Mountain Safety Research® Opens First Storefront Today
SEATTLE, Wash. (March 10, 1974) — Seattle-based Mountain Safety Research (MSR), introduces its first ever brick and mortar retail storefront. The newly constructed MSR Retail Store is now open year round in Seattle according to the schedule below. “The new Mountain Safety ...read more
57hours Launches New Trips and Summer Activities including Mountain Biking, Hiking, and Water Sports
NEW YORK, N.Y. (June 10, 2019) - 57hours, the adventure booking platform that launched its mobile app earlier this year, unveils new offerings and resources for the modern explorer and outdoor enthusiast. In addition to backcountry skiing and rock climbing, 57hours expands into ...read more
Gear for Multisport Rebrands as Dash-Sports, Opens Second Location in South Lake, Florida
Clermont, Fla. (June 10, 2019) – After 13 years of empowering the Clermont and surrounding South Lake, Florida communities to #LiveActively, Kevin and Kimberly Grogan, owners of Gear for Multisport, announce a rebrand and expansion for their local business. As of today, the ...read more
MSR® Habitude™ Tents Provide Adventurous Families with Standing-Height Shelters They can Trust
SEATTLE, Wash. (June 6, 2018) — Since the debut of its first shelter in 1973, Seattle-based Mountain Safety Research (MSR) has set the standard for high quality backpacking tents and shelters. MSR extends its renowned tent line with its new ultra-durable standing-height Habitude™ ...read more
Royal Robbins Introduces Eco-Friendly Hemp Travel Socks
Royal Robbins, the world’s leading sustainable travel apparel brand, today announced the launch of Hemp Travel Socks, a new product category specifically designed to meet the rigors of active travel through a highly sustainable material solution. Available in stores beginning ...read more
The Conservation Alliance Hosts Successful Backyard Collective Event in Vancouver, B.C.
BEND, Ore. (June 5, 2019) – The Conservation Alliance held its Backyard Collective event in North Vancouver, British Columbia on Friday, May 31. The stewardship project drew 45 volunteers from six member companies, two conservation partners and one local non-profit. The ...read more
New MSR All-Season Front Range™ Ultralight Tarp Shelter Designed with Durability in Mind
SEATTLE, Wash. (June 4, 2019) — Seattle-based Mountain Safety Research (MSR), the high-performance outdoor equipment brand, introduces the compact and ultralight Front Range™ Tarp Shelter, a versatile, spacious and all-season tarp shelter designed for parties of up to four. From ...read more
MSR® Introduces Updated Ceramic Pots with Fusion® Ceramic Coating, the Best Choice for Nonstick Performance
SEATTLE, Wash. (May 30, 2018) — Seattle-based Mountain Safety Research (MSR), the high-performance outdoor equipment brand, introduces an updated line of Ceramic Nonstick pots using durable Fusion ceramic coating – the most durable option MSR has found for premium, nonstick ...read more