Outdoor Brands Invest in Public Lands Defense - SNEWS

Outdoor Brands Invest in Public Lands Defense

Velocio, The North Face, and Patagonia Pool Resources to support The Conservation Alliance’s 2020 Public Lands Defense Fund
Publish date:

Bend, Ore., May 18 2020 – Outdoor brands Velocio, Patagonia, and The North Face are supporting The Conservation Alliance’s effort to preserve and defend the integrity of our public lands system in 2020. Thanks to the support of these companies, The Conservation Alliance has awarded five grants from the organization’s Public Lands Defense Fund to groups working to defend the Roadless Rule, the National Environmental Policy Act, and Cascade Siskiyou National Monument.

The Conservation Alliance launched the Public Lands Defense Fund in January 2017 with a goal of supporting organizations that are strategically confronting efforts that would diminish our public lands system. The Conservation Alliance has awarded five Public Lands Defense Fund grants totaling $80,000 in 2020 to the following organizations: Western Environmental Law Center for their efforts to defend the Cascade Siskiyou National Monument ($15,000) and stop attempts to weaken the National Environmental Policy Act ($15,000); The Wilderness Society for their effort to defend the Roadless Rule in Alaska and Utah ($20,000); Southeast Alaska Conservation Council for their effort to keep the Tongass National Forest roadless and wild ($15,000); and Taxpayers for Common Sense for their effort to defend the Roadless Rule ($15,000).

Conservation Alliance founding member companies Patagonia and The North Face each pledged $50,000 to support the Public Lands Defense Fund in 2020. This is the fourth consecutive year these companies have supported the Public Lands Defense Fund.

Cycling apparel company Velocio also donated $25,000 to the Alliance’s Public Lands Defense Fund. This donation is the result of a special edition cycling jersey inspired by the company’s commitment to protecting wild places. Velocio’s 1% Better Way campaign to raise funding for environmental organizations is in partnership with 1% for the Planet.

The Conservation Alliance has awarded a total of $727,000 in Public Lands Defense Fund grants since the fund was launched in 2017. The following companies have made significant contributions to the Public Lands Defense Fund: Arc’teryx, Patagonia, The North Face, Ruffwear, Gu Energy Labs, Velocio, Smartwool, Farm to Feet and KEEN. All donations to the Public Lands Defense Fund are incremental to a company’s annual membership dues.

“Our support for public lands is born of a need for those space,” said Andrew Gardner, Co-founder and Marketing Director at Velocio. “There is a better way to interact with our public lands and we're grateful for work from the Conservation Alliance in protecting the places that define wild adventure and lonely freedom."

“Ecologically and culturally significant protected areas, and important conservation laws are at risk,” said Brady Robinson, Executive Director at The Conservation Alliance. “Thanks to meaningful donations from Velocio, Patagonia and The North Face, we are in a position to support the organizations working tirelessly to uphold the integrity of our public lands system in 2020.”

About The Conservation Alliance

The Conservation Alliance is an organization of like-minded businesses whose collective contributions support grassroots environmental organizations and their efforts to protect wild places where outdoor enthusiasts recreate. Alliance funds have played a key role in protecting rivers, trails, wildlands and climbing areas throughout North America. Membership in the Alliance is open to all companies who care about protecting our most threatened wild places for habitat and outdoor recreation. Since its inception in 1989, The Conservation Alliance has contributed more than $24 million, awarded 720 grants, helped to protect more than 73 million acres of wildlands and 3,575 miles of rivers; stop or remove 35 dams; designate five marine reserves; and purchase 17 climbing areas. For complete information about The Conservation Alliance, visit www.conservationalliance.com.

About Velocio

Velocio creates a comprehensive range of high quality, innovative cycling apparel, paired with progressive brand ethics and inclusive culture. Taking a no-compromise approach to creating the best possible product in a responsible and ethical way, Velocio is committed to a better cycling experience.



Outdoor Related Businesses Invest $950,000 to Secure Protections for Wild Places

BEND, Ore. (October 1, 2020) - ​The Conservation Alliance​ sent grants totaling $950,000 to organizations working to protect wild places throughout North America. Funding will help conservation groups secure new protections for remote wild lands and waters, and acquire ...read more

Arc'teryx Public Lands


NORTH VANCOUVER, British Columbia-December 4, 2017  ARC’TERYX, the technical leader in outdoor performance apparel and equipment, has donated the net proceeds of it’s US Ecommerce Sales from November 28th Giving Tuesday Initiative to The Conservation Alliance. Arc’teryx is ...read more

Ruffwear Contributes $50,000 to Public Lands Defense Fund

Bend, Oregon - August 9, 2017  Ruffwear has contributed $50,000 to The Conservation Alliance to support the organization’s efforts to protect and defend public lands in the United States. The Conservation Alliance will direct the funds into its new Public Lands Defense Fund, ...read more

Arc'teryx Wild Lands


North Vancouver, BC - November 21, 2017 NORTH VANCOUVER, British Columbia (November, 2017) – ARC’TERYX, the technical leader in outdoor performance apparel and equipment, is proud to announce it will donate all proceeds from U.S. online sales on Giving Tuesday. Long committed ...read more

The Conservation Alliance Announces Three New Success Stories for 2020

BEND, Ore. (September 10, 2020) ​-- ​The Conservation Alliance​, a coalition of companies committed to protecting wild places, announces three additional success stories for the 2020 calendar year with projects in Hunger Mountain, Vt., Klickitat Canyon, Wash., and Temperance Flat ...read more

Outdoor Alliance Taps Backbone Media for Public Relations

Outdoor Alliance, a coalition of six national, member-based organizations devoted to conservation and stewardship of our nation's public lands and waters, has retained Backbone Media to handle its public relations efforts. Effective immediately, Outdoor Alliance will partner with ...read more

The Conservation Alliance

Outdoor Retailer, Outdoor Industry Association, The Conservation Alliance and Outdoor Alliance Host March to Celebrate Public Lands at Outdoor Retailer Summer Market Thursday, July 27, from 4:30 – 6:30 p.m.

Exhibitors, Retailers and Attendees invited to join This Land is Our Land March to Utah State Capitol SAN JUAN CAPISTRANO, Calif. — April 19, 2017 — Outdoor Retailer, Outdoor Industry Association (OIA), The Conservation Alliance and Outdoor Alliance today announced that ...read more

Ibex Outdoor Clothing Will Attend Outdoor Retailer to Defend Public Lands

Ibex to the state of Utah: expect us on your doorstep White River Junction, VT (February 10, 2017) – Ibex Outdoor Clothing today announced that it is limiting the size of its Outdoor Retailer presence in direct response to Utah Governor Herbert’s continued attack on public lands. ...read more

Bryce Bottle Logo

Public Lands Alliance Awards Vapur for Environmental Efforts

Oxnard, Calif. (March 30, 2016) – Vapur®, manufacturer of the flexible, reusable Anti-Bottle®, has been awarded the coveted Public Lands Alliance Corporate Stewardship Award for their work on the Bryce Canyon National Park Hydration Program. Vapur was one of two corporations ...read more