Mike May

A seasoned professional, Lunz worked with Gerber® Legendary Blades for the past fourteen years in accounting, planning, inventory and various director roles before ascending to VP of Finance. Along the way, Jeff gained experience across business operations that will afford him a ...read more

Denver, CO (January 24, 2019) Flaxta, founded in 2018 in Stockholm, Sweden, is pleased to announce its launch at the annual Outdoor Retailer Snow Show (Jan 30 – Feb 1) and ISPO trade show (Feb 3-6). Formed by a dedicated group of people with a passion to make a difference and ...read more

CRKT®, the innovation leader in the design, development, and manufacture of premium knives, tools, and lifestyle accessories is pleased to announce its partnership with The Evans Group for sales representation across the United States and Eastern Canada. The Evans Group, founded ...read more

Bellingham, WA (Thursday, April 27) GEAR AID, a manufacturer long synonymous with outdoor adventure, has been awarded Innovator of the Year in the 2017 Washington Manufacturing Awards by Seattle Business Magazine. Selected by a panel of seven judges, GEAR AID was presented with ...read more

Austin, Texas — YETI Coolers, the brand that launched the premium cooler category, took home a coveted Best of Show award in the Boating Accessories category for its Hopper 20 cooler at the recently concluded International Convention of Allied Sportfishing Trades (ICAST) Show ...read more

Bedford, Mass. (July 15, 2015) – In preparation for West Nile season, Thermacell® Repellents Inc., a leading manufacturer of area mosquito repellent products, can help people enjoy the outdoors without the intrusion of mosquitos and other biting pests by providing protection from ...read more

Ambassadors, Events, and Partnerships Highlight Brand’s Commitment to BBQ Market Austin, Texas (May 29, 2015) — National Barbecue Month may be coming to a close but YETI Coolers, the brand that created and leads the premium cooler category, continues to turn up the heat. The ...read more

Austin, Texas (March 31, 2015) – YETI Coolers, the brand that created and leads the premium cooler category, today introduced its latest innovation, the Ridicooler. A cooler unlike anything the market has ever seen, the new YETI Ridicooler features virtually everything the ...read more

Portland, Oregon (February 24, 2015) Gerber, an industry leader since 1939 and one of the most trusted brands in knives, tools and gear, today welcomed Brad Webb as its new Vice President of Sales. A seasoned sales professional, Webb was most recently VP of Sales Operations with ...read more

New Breed of Manufacturer Blends Performance, Value and Customization Lander, Wyoming (August 11, 2014) Maven Outdoor Equipment Company, a next-generation gear brand officially opened for business today. Built around a genuine connection with those who live for the outdoors, ...read more

Old Town, Maine -- Old Town Canoes & Kayaks, one of the most storied and trusted brands in the paddlesports industry, today launched a new generation of personal watercraft, the Old Town NEXT. Elegantly combining the comfort and solo-paddling performance of a kayak with the ...read more

Old Town, Maine (August 5, 2014) Old Town Canoes & Kayaks, one of the most storied and trusted brands in the paddlesports industry, today launched a new generation of personal watercraft, the Old Town NEXT. Elegantly combining the comfort and solo-paddling performance of a kayak ...read more

Portland, Oregon - Gerber, an industry leader since 1939 and one of the most trusted brands in knives, tools and gear, today announced new partnerships with two sales agencies; Maschmedt & Associates and Outtech. These new partners will join Allmark, Inc. in representing the ...read more

Old Town, Maine -- Old Town Canoes & Kayaks, a brand steeped in craftsmanship, innovation and tradition, is pleased to announce that its new Predator XL fishing kayak took home not one, but two New Product Showcase awards at the recently concluded ICAST sport fishing tradeshow. ...read more

Portland, Oregon -- Gerber, an industry leader since 1939 and one of the most trusted brands in knives, tools and gear is pleased to continue its partnership with the GoPro Mountain Games. The exclusive knife and multi-tool sponsor of the 2014 GoPro Mountain Games, Gerber will ...read more

Bedford, Mass -- ThermaCELL, manufacturer of portable, patented, area mosquito repellent technology,has partnered with Rocky Mountain-based Backbone Media to promote its pioneering line of outdoor products. “We are very excited to bring our award-winning product line to the ...read more

Portland, Oregon -- Gerber, an industry leader since 1939 and one of the most trusted brands in knives, tools and gear, today welcomed Rob Kass as its new company president. Kass has years of experience leading business units and marketing for top-echelon companies including ...read more

Old Town, Maine -- Winter’s icy grip may have a hold on much of the country, but things are heating up at the Johnson Outdoors Watercraft facility in Old Town, Maine. With the 2014 consumer tradeshow season kicking off today at Canoecopia in Madison, Wisconsin, a palpable buzz is ...read more

Old Town, Maine -- Ocean Kayak, a recognized leader in the kayak fishing community, today introduced its new Prowler Big Game II fishing kayak. The Big Game II features a host of advancements designed to deliver a superior on-water experience, including the new multi-position ...read more

(Portland, Oregon) Gerber, a leading global supplier of knives, tools and activity-specific gear, is pleased to announce that its new Moment Fixed Blade knife has been named a ‘Great Buy’ in the current issue of Outdoor Life Magazine. Part of a round up on the latest and ...read more

Gerber, a leading global supplier of personal outdoor, survival and tactical gear, has expanded their popular Independent Dealer Programs into the outdoor market. A distinct sales program designed to meet the needs of outdoor-focused Independent and Specialty Retailers, the new ...read more

Old Town, Maine -- Old Town Canoes & Kayaks, a brand steeped in craftsmanship, innovation and tradition, is pleased to announce that its new Predator kayak took home ‘Best Boat’ accolades from the New Product Showcase at the recently concluded ICAST sport fishing tradeshow. ...read more

Old Town, Maine -- Old Town Canoes & Kayaks, one of the most storied brands in the paddlesports industry, today launched the new Predator kayak. Developed in combination with Old Town’s renowned designers and pro staff members throughout the country, the Predator is completely ...read more

Portland, Ore. – Gerber, a leading global supplier of knives, tools and activity-specific gear, today announced its partnership with the GoPro Mountain Games. The country’s premier celebration of mountain sports, lifestyle and music, the GoPro Mountain Games run June 6-9, in ...read more

Old Town, Maine -- Johnson Outdoors Watercraft, home to some of the most iconic paddlesports brands in the industry, today rolled out its new Pro-Staff program. Developed as part of the continued effort to engage the kayak fishing community and promote canoeing and kayaking in ...read more