Austin, Texas — YETI Coolers, the brand that launched the premium cooler category, took home a coveted Best of Show award in the Boating Accessories category for its Hopper 20 cooler at the recently concluded International Convention of Allied Sportfishing Trades (ICAST) Show in Orlando, Florida.
This year, 270 companies submitted 889 products in the New Product Showcase, all vying for the “Best of Show” award in 24 categories and for the overall ICAST 2015 “Best of Show” award. The Hopper 20 stood out on a host of features including its incredibly durable 840-denier DryHide™ fabric, waterproof airtight HydroLok™ Zipper technology, and ColdCell™ Insulation which provides a deep and lasting chill to the coolers contents.
“We’re honored and humbled to receive the ICAST Best of Show Award in the boating accessories category,” said Roy Seiders, founder and CEO of YETI Coolers. “This award means a lot as it’s voted on by buyers and industry media, and to be selected from such a strong field is something for which we’re grateful.”
The YETI Hopper 20 is now available nationwide through authorized YETI dealers and on http://yeticoolers.com. MSRP: $299.99.
About YETI Coolers
YETI Coolers builds indestructible products that keep ice for days. Founded in Austin, Texas in 2006 by sportsmen Roy and Ryan Seiders, YETI created and leads the premium cooler category, and has successfully expanded into premium drinkware, soft coolers, and branded apparel. Professional hunters, anglers, outdoor adventurers, and BBQ pitmasters trust YETI to stand up to the world’s harshest conditions.