YETI Cooler Expands Award Winning Hopper Collection

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New Hopper 20 Delivers Industry Leading Technology
In Convenient, Portable Package

Austin, Texas (January 8, 2015) — YETI Coolers, the brand that launched the premium cooler category, is pleased to introduce the new Hopper 20 soft-sided cooler. A natural extension of its award winning Hopper line, the Hopper 20 delivers the same legendary durability and incredible ice retention as the Hopper 30, but in an even more portable and easy to handle package.

“The original Hopper launch was an unqualified success and with consumer demand in the category so great it makes sense to introduce the new Hopper 20,” said Roy Seiders, YETI founder and president. “We heard loud and clear that the market is calling for a smaller, more versatile Hopper and we’re confident the new Hopper 20 will hit the mark and deliver on the YETI promise.”

The Hopper 20 features a 4.6-gallon capacity and is constructed of 840-denier DryHide™ fabric, similar to the material used in whitewater rafts. The HydroLok™ Zipper is the ultimate in waterproof, airtight zipper technology, borrowed from survival suits and HazMat protective gear. ColdCell™ Insulation provides a deep and lasting chill thanks to one inch of insulation in the sides and 1.5 inches on the bottom of the Hopper. The heavy-duty EVA foam bottom and RF-welded seams provide waterproof construction and unmatched durability.

The YETI Hopper 20 will be available at select retailers and online at www.yeticoolers.com on March 1, 2015. YETI will display the Hopper 20 at both the Archery Trade Association (ATA) and SHOT show tradeshows this month.
MSRP: $299.99

About YETI Coolers
YETI Coolers builds indestructible products that keep ice for days. Founded in Austin, Texas in 2006 by sportsmen Roy and Ryan Seiders , YETI created and leads the premium cooler category, and has successfully expanded into premium drinkware, soft coolers, and branded apparel. Professional hunters, anglers, outdoor adventurers, and BBQ pitmasters trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit yeticoolers.com.

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