YETI Unleashes New Ridicooler, the Last Cooler You May Ever Need

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Austin, Texas (March 31, 2015) – YETI Coolers, the brand that created and leads the premium cooler category, today introduced its latest innovation, the Ridicooler. A cooler unlike anything the market has ever seen, the new YETI Ridicooler features virtually everything the discriminating consumer could possibly desire while enjoying their time outdoors.

“Here at YETI we believe that if you can dream it, you can do it and the Ridicooler is yet another example of our relentless pursuit of innovation,” said Roy Seiders, YETI co-founder and CEO.

Designed to blend YETI’s legendary durability with an array of built-in conveniences for the modern outdoor multi-tasker, the Ridicooler packs infinitely more punch than the average cooler. Push-button game calls tuned for everything from birds to predators and big game are guaranteed to be the envy of any hunting camp, while the Ridicooler includes both 110 and 240-volt power outlets to help drive accessories from everyday electronics, to guitar amps and even generators.

The Ridicooler measures a stout 30.5” x 15” x 16” and as with any YETI cooler is guaranteed to keep ice for days. Additional stand out features include a shotgun rack, solar panel, blender, iPad mini, toaster, tape measure, and an industry first, breathalyzer to ensure proper judgment post use.

Finally, the Ridicooler comes complete with YETI’s own voice activated personal assistant and knowledge navigator, hosted by YETI ambassador and Swamp People patriarch Troy Landry. Need directions, information on alligator season or have questions about the weather? Troy and YETI can help.

The Ridicooler is now available exclusively at http://ridicooler.yeticoolers.com/ MSRP: $411.50

About YETI Coolers
YETI Coolers builds indestructible products that keep ice for days. Founded in Austin, Texas in 2006 by sportsmen Roy and Ryan Seiders , YETI created and leads the premium cooler category, and has successfully expanded into premium drinkware, soft coolers, and branded apparel. Professional hunters, anglers, outdoor adventurers, and BBQ pitmasters trust YETI to stand up to the world’s harshest conditions.

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