YETI Coolers Names Industry Veteran Jason Michelotti Director of Branding


Austin, Texas (January 9, 2015) – YETI Coolers, the brand that created and leads the premium cooler category, announced today that Jason Michelotti will join the leadership team as Director of Brand Marketing. Michelotti, who most recently led EMEA/APAC marketing efforts for Gerber Legendary Blades, has over fifteen years of industry experience and will oversee the creative, retail, events, and community marketing teams while helping implement the strategic brand vision for YETI.

“Jason is a proven talent with a keen understanding of the individual marketing disciplines and global experience developing and implementing integrated marketing campaigns,” says Roy Seiders, Founder and CEO of YETI Coolers. “His energy, drive and commitment are a welcome edition to the team as we look to continue the incredible momentum around the YETI brand.”

Michelotti gained valuable experience at Gerber holding a number of positions including Category Manager, Retail Marketing Manager and Senior Brand Manager before moving overseas to help bolster Gerber’s international presence. Prior to Gerber, Jason honed his marketing chops thorough work with top brands including AT&T, Gillette, Frito-Lay and Pepsi.

“YETI is everything a marketer looks for in a brand and I’m honored to join the incredible team here in Austin,” said Michelotti. “I’ve long admired the YETI brand and look forward to contributing to the company’s continued success.”

Michelotti will join YETI in January 2015 in time for the ATA and SHOT tradeshows. He will report to Vice President of Marketing Corey Maynard.

About YETI Coolers: YETI Coolers builds indestructible products that keep ice for days. Founded in Austin, Texas in 2006 by sportsmen Roy and Ryan Seiders , YETI created and leads the premium cooler category, and has successfully expanded into premium drinkware, soft coolers, and branded apparel. Professional hunters, anglers, outdoor adventurers, and BBQ pitmasters trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit


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