Bethany Mousseau

Londonderry, NH - April 11th, 2018 Bringing street style and modern, mountain utility together with sleek design and technical performance, ECCO’s new award-winning EXOSTRIKE™ DYNEEMA® edition will be available in a limited release this week. The exclusive version features ...read more

Northfield, VT - March 28, 2018 Long praised for their ideal mix of comfort, durability and fit, Darn Tough Hiker Boot Sock Cushion socks have been awarded the most prestigious award in the outdoor industry: 2018 BACKPACKER Editors’ Choice Gold Award. BACKPACKER Magazine awards ...read more

Williston, VT - March 27, 2018 Mammut, the Swiss producer of premium outdoor equipment and apparel since 1862, announces today a transition in its North American leadership, appointing Joe Prebich as managing director of Mammut North America. Bill Supple will transition from his ...read more

Morrisville, VT - March 1, 2018 Turtle Fur, the leading headwear and accessories brand in outdoor and snow sports industries for 35 years, announced a new partnership with Locally. Locally, an online store and product locator, is now integrated into turtlefur.com, connecting ...read more

Williston, VT - February 9, 2018  Mammut, the Swiss-quality leader in alpine gear and apparel, has been recognized for four outstanding new product innovations in the 2018 ISPO awards, including the prestigious Gold award for the Nordwand HS Flex Jacket, featuring GORE-TEX® ...read more

Londonderry, NH - February 9, 2018 Leading a new hybridization trend in outdoor footwear, ECCO introduces its EXOSTRIKE collection for Fall 2018, bringing street style and modern, mountain utility together with sleek design and technical performance. At the pinnacle of the new ...read more

Northfield, VT - January 22, 2018 Darn Tough Vermont, the fastest growing American manufacturer of premium performance, outdoor and lifestyle socks, finishes off its 33rd straight quarter with double digit growth, exceeding the company’s goals for snatching market share. Driven ...read more

- Rapid acceptance in new markets and availability of a wider assortment of socks drives multi-category growth -NORTHFIELD, VT - October 30, 2017Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, continues to outpace ...read more

An unrelenting dedication to quality control progresses with key hireNorthfield, VT. - September 27, 2017Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, has appointed Chad DeJong as Director of Quality and ...read more

Agency will help shape Turtle Fur’s brand communication, increase brand awareness, and highlight new and celebrated product stylesBoulder, Colo. (September 7, 2017) Turtle Fur, makers of headwear and accessories in the outdoor, snow sports, and lifestyle markets for more than 35 ...read more

Explosive Growth and Consumer Demand Brings Fourteen New Meal Offerings to North American MarketPembroke Park, Fl. (July 25th, 2017) OMEALS, the premium outdoor food brand with self-heating, fully cooked home-style meals and snacks that require no stove or fuel, is introducing ...read more

Fashion isn’t sacrificed for functionality with the BOGS° spring 2018 collectionPortland, OR. (July 24, 2017) For spring 2018 BOGS° Footwear, the brand known for innovative technology and original prints, continues to deliver on their promise of comfort, with several new styles ...read more

Collaboration with HP Inc. brings technology to select retailers nationwideFERNDALE, Wash. (July 24, 2017) Beginning this summer, Superfeet is going after a new market opportunity – a market of one. Introducing ME3D insoles, engineered with one person in mind – you. ME3D insoles ...read more

Darn Tough puts the focus on luxury with new knitting techniques and yarn varieties in their spring 2018 collectionNorthfield, VT. (July 24, 2017) Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, proudly brings the ...read more

Tickets are now on-sale for the outdoor industry’s annual flagship fundraiser set for July 25, 2017Washington, DC - July 21, 2017The Outdoor Foundation, charitable arm of Outdoor Industry Association, is proud to announce that more than 25 sponsors have signed up to support the ...read more

- Continued investment, broadening distribution and new channels accounts for growth across all categories -NORTHFIELD, VT. - July 20, 2017Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, announces a 24 percent ...read more

Leaders from key outdoor industry advocacy groups, outdoor and local businesses, Utah policymakers, athletes and Ute Mountain Indian Tribe to speak at July 27 event.BOULDER, Colo. - July 18, 2017The Outdoor Industry Association (OIA), The Conservation Alliance and Outdoor ...read more

Alex Honnold and Cedar Wright Bring to Life Why Public Lands Matter to Users and AthletesBOLDER, COLO. - July 13, 2017Sally Jewell will keynote the Outdoor Industry Association (OIA) Industry Breakfast at Outdoor Retailer in Salt Lake City on July 26 at the Marriott City Creek at ...read more

Stanley Brand Pairs Legendary Vacuum Insulation With Smooth-Fired Ceramic Finish In The New GO Series With Ceramivac™ TechnologySEATTLE, WA - JUNE 12, 2017With an entire category built on the technology they invented, the team at Pacific Market International’s (PMI) STANLEY brand ...read more

Brand introduces new role to better support explosive growthNORTHFIELD, VT - JULY 10, 2017 Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is happy welcome its newest team member, Peter Kennedy. Peter joins the ...read more

Fifteen inspiring athletes and adventurers join the brand’s roster Northfield, VT. - May 23, 2017Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, unveils the brand’s new professional ambassador program, Team DTV, ...read more

Darn Tough Vermont Maintains Momentum, First Quarter Revenue Up 28 Percent - Prolific category increases empower retailers with high margins, strong sell-through - Northfield, VT. (April 20, 2017) – Darn Tough Vermont, the fastest growing American manufacturer of premium ...read more

Burnaby, BC - Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, will be on hand at this month’s 2017 Geico Bassmaster Classic presented by DICK’S Sporting Goods in Houston, TX, March 24 – 26, 2017. Displaying ...read more

FERNDALE, Wash. (February 24, 2017) – During 40 years of innovating, producing and selling a heritage collection of insoles, Superfeet has successfully launched six new product categories, three major technology alliances and announced the world’s first foot-scanning and footwear ...read more

OIA Board Member Companies Encourage the Industry to Attend Outdoor RetailerBoycotting Outdoor Retailer Show Hurts the Outdoor IndustryFebruary 10, 2017Dear Outdoor Industry Colleagues,We applaud OIA members such as REI, Ibex and The North Face and their call for industry unity ...read more

Despite Mild Winter, Darn Tough Vermont Scores Double-Digit Annual Growth- Widespread consumer demand and meticulous attention to design and quality drive 22% increase -Northfield, VT. (January 24, 2017) – Darn Tough Vermont, the rapidly growing American manufacturer of premium ...read more

SEATTLE, WA (January 17, 2017) – Following the successful debut and overwhelmingly positive retailer response to the all-new Master Series collection, Pacific Market International’s (PMI) STANLEY brand recently unveiled new additions to the series during Winter Market Outdoor ...read more

Northfield, VT. (November 28, 2016) – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, welcomes John “JT” Thoubboron to the team as the new Director of Customer Service. After nearly 30 years working in ...read more

Darn Tough Vermont Stockpiles Market Share – Up 22%Massive gains in key categories drives unrelenting growthNorthfield, VT. (October 20, 2016) – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, continues ...read more

OMEALS Now Available at Field & Stream StoresDania Beach, Fl. (August 31, 2016) – It will soon be easier to find and buy OMEALS self-heating, fully cooked meals. The premium outdoor foods brand proudly announces a partnership with DICK’S Sporting Goods that will bring OMEALS ...read more

OMEALS Earns ‘Best in Show’ from The Manual at Outdoor Retailer Summer MarketDania, Fl. (August 22, 2016) – OMEALS, the premium outdoor foods brand with self-heating, fully cooked meals and snacks, made quite a splash at this month’s Outdoor Retailer trade show, with buyers and ...read more

SEATTLE, WA – Traditionally associated with keeping hot liquids hot, PMI’s Stanley brand is bringing their industry-leading expertise in vacuum insulation to the cold side for spring 2017 with the introduction of the Adventure Vacuum Quenchers. While not the first foray into ...read more

OMEALS Picks Up Momentum Media PR as Agency of Record- Agency to build brand awareness for OMEALS, changing the way you eat outdoors – Boulder, Co. (July 29, 2016) – OMEALS, a premium outdoor foods brand with self-heating, fully cooked meals and snacks, has selected Momentum ...read more

Club Ride Apparel Lands Big Hit with New Spring 2017 Collection- Brand debuts nearly entirely new mountain bike-inspired collection for spring - Sun Valley, Id. (July 26, 2016) – Club Ride Apparel (CRA), the Sun Valley-based creators of casual-performance cycling apparel designed ...read more

SEATTLE, WA (July 20, 2016) – After creating the stainless steel, vacuum insulated category over 100 years ago, Pacific Market International’s (PMI) STANLEY brand will reset the industry standard for thermal retention and durability with the introduction of the Master Series for ...read more

- From tribal designs to luxurious new yarns, the new spring collection delivers on global trends -Northfield, Vt. – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, introduces new constructions, yarns, ...read more

Northfield, VT. – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, is proud to announce it has again achieved high double-digit growth, this time during the second quarter of 2016. Darn Tough points to ...read more

SEATTLE, WA (July 12, 2016) – Pacific Market International (PMI) is pleased to announce the hire of Lisa Wood as the STANLEY brand’s marketing director. From the brand’s US headquarters in Seattle, Wood will help solidify the strong foothold the Stanley brand has created within ...read more

Media contacts:Todd Walton Outdoor Industry Association(303) 444-3353twalton@outdoorindustry.orgOutdoor Industry Association Announces Incoming Board MembersOIA membership elects one returning and four new directors to the board (Boulder, Colo.) June 7, 2016 – Outdoor Industry ...read more

Media contacts:Gareth Martins Outdoor Industry Association(303) 327-3539gmartins@outdoorindustry.org​Scott MillerSustainable Apparel Coalition(917) 699-5301scott@apparelcoalition.orgOutdoor Industry Association and Sustainable Apparel Coalition Partner to Ensure Broad Adoption of ...read more

Media contacts:Todd Walton Outdoor Industry Association(303) 444-3353twalton@outdoorindustry.orgOutdoor Industry Association Offers Live Speaker Series for RetailersProgram to provide specialty retailers with education addressing human resources issues in a live, interactive web ...read more

Club Ride Apparel Rolls Out New Sales Force StructureNew ‘Regional Territory Managers’ for Northeast, Southeast, Midwest and Pacific TerritoriesSun Valley, ID. (June 1, 2016) – Club Ride Apparel (CRA), the Sun Valley-based creators of lifestyle and performance cycling apparel ...read more

Northfield, Vt. (May 5, 2016) -- Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, is proud to announce first quarter earnings have grown 20 percent year-over-year. The double-digital growth reflects ...read more

Boulder, Co. (May 3, 2016) – Outdoor Industry Association (OIA), the trade association and voice for the outdoor recreation industry, has engaged Momentum Media PR to serve as its public relations agency of record. Momentum will immediately begin working with the OIA marketing ...read more

Northfield, Vt. (April 27, 2016) – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, is excited to announce Mark Yardley has joined the brand as Vice President of Sales. Yardley joins Darn Tough from W.L ...read more