Bethany Mousseau
ECCO EXOSTRIKE™ DYNEEMA Edition Lands at Select Retail Stores in Limited Release
Londonderry, NH - April 11th, 2018 Bringing street style and modern, mountain utility together with sleek design and technical performance, ECCO’s new award-winning EXOSTRIKE™ DYNEEMA® edition will be available in a limited release this week. The exclusive version features ...read more
Darn Tough Vermont Earns Prestigious BACKPACKER Magazine 2018 Editors’ Choice Gold Award
Northfield, VT - March 28, 2018 Long praised for their ideal mix of comfort, durability and fit, Darn Tough Hiker Boot Sock Cushion socks have been awarded the most prestigious award in the outdoor industry: 2018 BACKPACKER Editors’ Choice Gold Award. BACKPACKER Magazine awards ...read more
Mammut Announces Transition in Leadership for North America
Williston, VT - March 27, 2018 Mammut, the Swiss producer of premium outdoor equipment and apparel since 1862, announces today a transition in its North American leadership, appointing Joe Prebich as managing director of Mammut North America. Bill Supple will transition from ...read more
Turtle Fur supports brick-and-mortar specialty retailers through partnership with Locally
Morrisville, VT - March 1, 2018 Turtle Fur, the leading headwear and accessories brand in outdoor and snow sports industries for 35 years, announced a new partnership with Locally. Locally, an online store and product locator, is now integrated into turtlefur.com, connecting ...read more
Across Categories, Mammut Product Innovations Sweep Up Four ISPO Awards
Williston, VT - February 9, 2018 Mammut, the Swiss-quality leader in alpine gear and apparel, has been recognized for four outstanding new product innovations in the 2018 ISPO awards, including the prestigious Gold award for the Nordwand HS Flex Jacket, featuring GORE-TEX® ...read more
ECCO EXOSTRIKE™ Wins ISPO Outdoor Gold and Scandinavian Outdoor Awards
Londonderry, NH - February 9, 2018 Leading a new hybridization trend in outdoor footwear, ECCO introduces its EXOSTRIKE collection for Fall 2018, bringing street style and modern, mountain utility together with sleek design and technical performance. At the pinnacle of the new ...read more
Darn Tough Vermont Continues to Inhale Market Share with 27% Growth Year over Year
Northfield, VT - January 22, 2018 Darn Tough Vermont, the fastest growing American manufacturer of premium performance, outdoor and lifestyle socks, finishes off its 33rd straight quarter with double digit growth, exceeding the company’s goals for snatching market share. Driven ...read more
With Massive Strides in Endurance and Run, Darn Tough Remains on Pace for Record Holiday Season
- Rapid acceptance in new markets and availability of a wider assortment of socks drives multi-category growth - NORTHFIELD, VT - October 30, 2017 Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, continues to ...read more
Chad DeJong Joins Darn Tough Vermont as Director of Quality and Continuous Improvement
An unrelenting dedication to quality control progresses with key hire Northfield, VT. - September 27, 2017 Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, has appointed Chad DeJong as Director of Quality and ...read more
Turtle Fur Picks Up Momentum Media PR as Public Relations Agency of Record
Agency will help shape Turtle Fur’s brand communication, increase brand awareness, and highlight new and celebrated product styles Boulder, Colo. (September 7, 2017) Turtle Fur, makers of headwear and accessories in the outdoor, snow sports, and lifestyle markets for more than ...read more
OMEALS Introduces New Homestyle Meals, Unveils New Packaging
Explosive Growth and Consumer Demand Brings Fourteen New Meal Offerings to North American Market Pembroke Park, Fl. (July 25th, 2017) OMEALS, the premium outdoor food brand with self-heating, fully cooked home-style meals and snacks that require no stove or fuel, is introducing ...read more
These Bogs° Were Made For Doing, And That's Just What They'll Do
Fashion isn’t sacrificed for functionality with the BOGS° spring 2018 collection Portland, OR. (July 24, 2017) For spring 2018 BOGS° Footwear, the brand known for innovative technology and original prints, continues to deliver on their promise of comfort, with several new ...read more
Technically You: Superfeet Boldly Steps Into Customization with ME3D Insoles
Collaboration with HP Inc. brings technology to select retailers nationwide FERNDALE, Wash. (July 24, 2017) Beginning this summer, Superfeet is going after a new market opportunity – a market of one. Introducing ME3D insoles, engineered with one person in mind – you. ME3D ...read more
Darn Tough Spring 2018 Collection: Performs Like Gear, Feels Like Indulgence
Darn Tough puts the focus on luxury with new knitting techniques and yarn varieties in their spring 2018 collection Northfield, VT. (July 24, 2017) Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, proudly brings ...read more
More than 25 Industry Leaders Sign Up to Sponsor the 2017 Outsiders Ball
Tickets are now on-sale for the outdoor industry’s annual flagship fundraiser set for July 25, 2017 Washington, DC - July 21, 2017 The Outdoor Foundation, charitable arm of Outdoor Industry Association, is proud to announce that more than 25 sponsors have signed up to support ...read more
Darn Tough Vermont Obliterates Forecasts with Double Digit Growth in Second Quarter
- Continued investment, broadening distribution and new channels accounts for growth across all categories - NORTHFIELD, VT. - July 20, 2017 Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, announces a 24 percent ...read more
From Assessment to Action: Outdoor Industry Sustainability Leaders Gather for Annual Sustainability Insights Conference
– Outdoor industry sustainability professionals will gather in Salt Lake City for the annual Outdoor Industry Association Sustainability Insights Conference BOULDER, Colo. - July 20, 2017 Outdoor industry sustainability professionals will gather in Salt Lake City on Tuesday, July ...read more
The Outdoor Foundation Thanks Utah for 20 Years of Outdoor Retailer With Parks4Kids Utah Projects
Your donation as an outdoor industry professional to any of these projects will help get Utah kids outside on national public lands BOULDER, Colo. - July 19, 2017 For the last 20 years, the Salt Lake City, Utah, community has welcomed the outdoor industry as we conduct our ...read more
Speaker Roster Announced for This Land is Our Land March for Public Lands at Outdoor Retailer Summer Market in Salt Lake City
Leaders from key outdoor industry advocacy groups, outdoor and local businesses, Utah policymakers, athletes and Ute Mountain Indian Tribe to speak at July 27 event. BOULDER, Colo. - July 18, 2017 The Outdoor Industry Association (OIA), The Conservation Alliance and Outdoor ...read more
Sally Jewell, Former Secretary of the Interior, to Keynote the OIA Industry Breakfast: Together We Are a Force for Public Lands
Alex Honnold and Cedar Wright Bring to Life Why Public Lands Matter to Users and Athletes BOLDER, COLO. - July 13, 2017 Sally Jewell will keynote the Outdoor Industry Association (OIA) Industry Breakfast at Outdoor Retailer in Salt Lake City on July 26 at the Marriott City Creek ...read more
The Latest Technology from the ‘Unbreakable’ Bottle Company
Stanley Brand Pairs Legendary Vacuum Insulation With Smooth-Fired Ceramic Finish In The New GO Series With Ceramivac™ Technology SEATTLE, WA - JUNE 12, 2017 With an entire category built on the technology they invented, the team at Pacific Market International’s (PMI) STANLEY ...read more
Peter Kennedy Joins Darn Tough Vermont Team as Senior Sales and Demand Analyst
Brand introduces new role to better support explosive growth NORTHFIELD, VT - JULY 10, 2017 Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is happy welcome its newest team member, Peter Kennedy. Peter joins the ...read more
Darn Tough Announces Professional Ambassador Program, Team DTV
Fifteen inspiring athletes and adventurers join the brand’s roster Northfield, VT. - May 23, 2017 Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, unveils the brand’s new professional ambassador program, Team DTV, ...read more
Outdoor Industry CEOs Commit to Take Action on Climate Change at the Inaugural Outdoor Industry Climate Leadership Summit
CEO alliance formed to unite leaders as powerful advocates for large-scale, meaningful policy solutions to climate change BOULDER, Colo. (May 23, 2017 Outdoor industry CEOs and executives will gather in Telluride, Colorado, on Thursday, May 24, for the Inaugural Outdoor Industry ...read more
Darn Tough Vermont Maintains Momentum, First Quarter Revenue Up 28 Percent
Darn Tough Vermont Maintains Momentum, First Quarter Revenue Up 28 Percent - Prolific category increases empower retailers with high margins, strong sell-through - Northfield, VT. (April 20, 2017) – Darn Tough Vermont, the fastest growing American manufacturer of premium ...read more
Mustang Survival Celebrates at Bassmaster Classic with Mike McClelland
Burnaby, BC - Mustang Survival®, the North American brand known for innovative solutions for the most demanding marine environments, will be on hand at this month’s 2017 Geico Bassmaster Classic presented by DICK’S Sporting Goods in Houston, TX, March 24 – 26, 2017. Displaying ...read more
Superfeet Announces New Senior Leadership Team as Brand Celebrates 40th Anniversary
FERNDALE, Wash. (February 24, 2017) – During 40 years of innovating, producing and selling a heritage collection of insoles, Superfeet has successfully launched six new product categories, three major technology alliances and announced the world’s first foot-scanning and ...read more
OIA Board Member Companies Encourage the Industry to Attend Outdoor Retailer
OIA Board Member Companies Encourage the Industry to Attend Outdoor RetailerBoycotting Outdoor Retailer Show Hurts the Outdoor Industry February 10, 2017 Dear Outdoor Industry Colleagues, We applaud OIA members such as REI, Ibex and The North Face and their call for industry ...read more
Despite Mild Winter, Darn Tough Vermont Scores Double-Digit Annual Growth
Despite Mild Winter, Darn Tough Vermont Scores Double-Digit Annual Growth - Widespread consumer demand and meticulous attention to design and quality drive 22% increase - Northfield, VT. (January 24, 2017) – Darn Tough Vermont, the rapidly growing American manufacturer of ...read more
Fall 2017 PMI’s Stanley Collection: Century of Know-How Meets Modern and Future Innovative Design
SEATTLE, WA (January 17, 2017) – Following the successful debut and overwhelmingly positive retailer response to the all-new Master Series collection, Pacific Market International’s (PMI) STANLEY brand recently unveiled new additions to the series during Winter Market Outdoor ...read more
Darn Tough Vermont Names John “JT” Thoubboron New Director of Customer Service
Northfield, VT. (November 28, 2016) – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, welcomes John “JT” Thoubboron to the team as the new Director of Customer Service. After nearly 30 years working in ...read more
Darn Tough Vermont Stockpiles Market Share – Up 22%
Darn Tough Vermont Stockpiles Market Share – Up 22%Massive gains in key categories drives unrelenting growth Northfield, VT. (October 20, 2016) – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, continues ...read more
OMEALS Now Available at Field & Stream Stores
OMEALS Now Available at Field & Stream Stores Dania Beach, Fl. (August 31, 2016) – It will soon be easier to find and buy OMEALS self-heating, fully cooked meals. The premium outdoor foods brand proudly announces a partnership with DICK’S Sporting Goods that will bring OMEALS ...read more
OMEALS Earns ‘Best in Show’ from The Manual at Outdoor Retailer Summer Market
OMEALS Earns ‘Best in Show’ from The Manual at Outdoor Retailer Summer Market Dania, Fl. (August 22, 2016) – OMEALS, the premium outdoor foods brand with self-heating, fully cooked meals and snacks, made quite a splash at this month’s Outdoor Retailer trade show, with buyers and ...read more
So Cold It’s Hot: Stanley Brand Introduces Adventure Vacuum Quenchers for Spring 2017
SEATTLE, WA – Traditionally associated with keeping hot liquids hot, PMI’s Stanley brand is bringing their industry-leading expertise in vacuum insulation to the cold side for spring 2017 with the introduction of the Adventure Vacuum Quenchers. While not the first foray into ...read more
OMEALS Picks Up Momentum Media PR as Agency of Record
OMEALS Picks Up Momentum Media PR as Agency of Record - Agency to build brand awareness for OMEALS, changing the way you eat outdoors – Boulder, Co. (July 29, 2016) – OMEALS, a premium outdoor foods brand with self-heating, fully cooked meals and snacks, has selected Momentum ...read more
Club Ride Apparel Lands Big Hit with New Spring 2017 Collection
Club Ride Apparel Lands Big Hit with New Spring 2017 Collection- Brand debuts nearly entirely new mountain bike-inspired collection for spring - Sun Valley, Id. (July 26, 2016) – Club Ride Apparel (CRA), the Sun Valley-based creators of casual-performance cycling apparel ...read more
Toughest of the Tough: Stanley Brand Introduces Master Series for Spring 2017
SEATTLE, WA (July 20, 2016) – After creating the stainless steel, vacuum insulated category over 100 years ago, Pacific Market International’s (PMI) STANLEY brand will reset the industry standard for thermal retention and durability with the introduction of the Master Series for ...read more
Darn Tough Vermont Introduces New Spring 2017 Collection
- From tribal designs to luxurious new yarns, the new spring collection delivers on global trends - Northfield, Vt. – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, introduces new constructions, yarns, ...read more
Darn Tough Vermont Continues to Inhale Market Share
Northfield, VT. – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, is proud to announce it has again achieved high double-digit growth, this time during the second quarter of 2016. Darn Tough points to ...read more
PMI Stanley Brand Names Lisa Wood New Marketing Director
SEATTLE, WA (July 12, 2016) – Pacific Market International (PMI) is pleased to announce the hire of Lisa Wood as the STANLEY brand’s marketing director. From the brand’s US headquarters in Seattle, Wood will help solidify the strong foothold the Stanley brand has created within ...read more
Outdoor Industry Association Announces Incoming Board Members
Media contacts:Todd Walton Outdoor Industry Association(303) 444-3353twalton@outdoorindustry.org Outdoor Industry Association Announces Incoming Board MembersOIA membership elects one returning and four new directors to the board (Boulder, Colo.) June 7, 2016 – Outdoor Industry ...read more
Outdoor Industry Association and Sustainable Apparel Coalition Partner to Ensure Broad Adoption of Higg Index
Media contacts:Gareth Martins Outdoor Industry Association(303) 327-3539gmartins@outdoorindustry.org Scott MillerSustainable Apparel Coalition(917) 699-5301scott@apparelcoalition.org Outdoor Industry Association and Sustainable Apparel Coalition Partner to Ensure Broad ...read more
Outdoor Industry Association Offers Live Speaker Series for Retailers
Media contacts:Todd Walton Outdoor Industry Association(303) 444-3353twalton@outdoorindustry.org Outdoor Industry Association Offers Live Speaker Series for Retailers Program to provide specialty retailers with education addressing human resources issues in a live, interactive ...read more
Club Ride Apparel Rolls Out New Sales Force Structure
Club Ride Apparel Rolls Out New Sales Force StructureNew ‘Regional Territory Managers’ for Northeast, Southeast, Midwest and Pacific Territories Sun Valley, ID. (June 1, 2016) – Club Ride Apparel (CRA), the Sun Valley-based creators of lifestyle and performance cycling apparel ...read more
Darn Tough Vermont First Quarter Earnings Up 20 Percent
Northfield, Vt. (May 5, 2016) -- Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, is proud to announce first quarter earnings have grown 20 percent year-over-year. The double-digital growth reflects ...read more
Outdoor Industry Association Selects Momentum Media PR as Agency of Record
Boulder, Co. (May 3, 2016) – Outdoor Industry Association (OIA), the trade association and voice for the outdoor recreation industry, has engaged Momentum Media PR to serve as its public relations agency of record. Momentum will immediately begin working with the OIA marketing ...read more
Darn Tough Vermont Appoints Mark Yardley Vice President of Sales
Northfield, Vt. (April 27, 2016) – Darn Tough Vermont, the American manufacturer of the fastest growing collection of performance outdoor and lifestyle socks, is excited to announce Mark Yardley has joined the brand as Vice President of Sales. Yardley joins Darn Tough from W.L ...read more
Club Ride Apparel Rolls Out Fall 2016 Collection: Journey, Adventure, Train
Sun Valley, Id. – Club Ride Apparel (CRA), the Sun Valley-based creators of casual-performance cycling apparel designed for the ride and everything after, recently unveiled the fall/winter 2016 collection which includes several new categories: Journey, Adventure and Train. All ...read more
Stanley Adventure SS Shot Glass Set Receives Backpacker’s Editors’ Choice Award
SEATTLE, WA (March 21, 2016) – Stanley, a brand of PMI, is proud to announce that the brand’s Adventure SS Shot Glass Set has been named one of Backpacker magazine’s 2016 Editors’ Choice Awards. Backpacker magazine Editors’ Choice Award is one of the most prestigious awards in ...read more