For more information, contact:
Thacher Stone, Backbone Media
YETI INTRODUCES THE HOPPER FLIP™ 12
The Ultimate Day-In, Day-Out Soft Cooler
Austin, Texas (July 12, 2016) — YETI®, a leading premium cooler and drinkware brand, is expanding their family of durable and portable soft coolers. The Hopper™ family now includes the Hopper Flip™ — a 100% leakproof, tough-as-nails, carry-the-day soft cooler that’s built for adventure.
The Hopper Flip™ retains ice for days and can withstand serious abuse in the field, on the water, or at the campsite. Its compact, cubed design makes for easy hauling while the wide-mouth opening provides greater visibility and access to your food and drinks.
“YETI built its reputation on indestructible coolers and drinkware that set the standard for ice retention,” says Matt Reintjes, YETI CEO. “While we’ve made strides for the soft cooler industry with the original Hopper, we saw a need for an even more portable solution that continues to raise expectations for performance and durability. The Hopper Flip is perfect for day-trips anywhere.”
The Hopper Flip’s over-engineered construction includes the leakproof HydroLok™ Zipper, the puncture resistant DryHide™ Shell, and up to 1 inch of superior ColdCell™ Insulation. The heavy-duty EVA foam bottom and RF-welded seams provide waterproof construction and unmatched durability, while the double-stitched handles and included removable shoulder strap offer comfortable, reliable carrying options.
The HitchPoint™ Grid makes the Hopper Flip™ compatible with the MOLLE Bottle Opener, MOLLE Zinger, as well as our water-resistant SideKick™ Gear Case, perfect for stashing your keys, wallet, and extra gear.
The Hopper Flip will be available in Fog Gray through authorized dealers and on yeti.com starting August 25, 2016. Retail price is $279.99.
Founded in Austin, TX in 2006 by sportsmen Roy and Ryan Seiders, YETI is a leader in the premium cooler category and has successfully expanded into premium drinkware, soft coolers, gear, and branded apparel. Professional hunters, anglers, outdoor adventurers, and BBQ pitmasters trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit yeti.com.