For more information, contact:
Thacher Stone, Backbone Media
YETI® REINVENTS THE HOPPER™
Same durability, added accessibility
AUSTIN, Texas (February 1,2017) — YETI®, a leading premium cooler and drinkware brand, is revamping its durable and portable soft-sided cooler line with the introduction of the YETI Hopper TWO™ – a 100% leakproof, tough-as-nails, soft cooler that’s anything but soft.
YETI redefined the premium soft cooler category in 2014 with the launch of the original Hopper. In March, YETI will release an updated version that sports the same 100% leakproof HydroLok™ Zipper with a new design to enhance accessibility and increase thermal performance. An additional double-stitched handle on the back makes for ultimate portability.
“YETI sets the standard for the soft cooler category, and we’re constantly striving for improvement,” says Matt Reintjes, YETI CEO. “The extended zipper and extra wide opening raises the bar even higher for insulation, performance, and durability. The Hopper Two is the same rugged cooler, now with superior accessibility.”
The YETI Hopper Two’s over-engineered construction includes an extended 100% leakproof HydroLok Zipper, a puncture-and mildew-resistant DryHide™ Shell, and up to one and a half-inch thick ColdCell™ Insulation for improved ice and heat retention. The double-stitched side handles and removable shoulder strap offer comfortable and reliable carrying options, built for whatever adventure you take on. The YETI Hopper Two retains ice or heat for days and can withstand serious abuse in the field or on the water.
The HitchPoint™ Grid makes the Hopper Two compatible with MOLLE system accessories, including the YETI MOLLE Bottle Opener, YETI MOLLE Zinger, as well as the water-resistant SideKick™ Gear Case which is perfect for stashing keys, wallets, and extra gear.
The YETI Hopper Two will be available in three sizes – 20, 30, 40 – and two colors – Fog Gray and Field Tan – through authorized dealers and on yeti.com starting March 1, 2017. Retail prices range from $299.99 to 399.99.
About YETI Coolers
Founded in Austin, Texas in 2006, YETI is a leading premium cooler and drinkware brand. The world’s top hunters, anglers, outdoor adventurers, BBQ pitmasters, and ranch and rodeo professionals trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit yeti.com.