YETI Adds Hopper 40 Cooler to Its Award Winning Line

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The Ultimate Soft-Sided Cooler Now Available in Three Sizes

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Austin, Texas (January 7, 2016) — YETI, a leading premium cooler and drinkware brand, is pleased to extend its award winning Hopper™ line with the launch of the Hopper™ 40 cooler. Made for extra-large loads and hauls, the Hopper™ 40 is the ultimate soft-sided cooler. It features the same leakproof zipper, ice-for-days insulation, and tough-as-nails construction as the Hopper™ 20 and Hopper™ 30 coolers.

 “We want our products to inspire outdoor activity, and the Hopper™ 40 does just that,” said Matt Reintjes, YETI CEO. “We’re seeing people use it for everything from duck hunting and whitewater rafting to mountain excursions and fishing trips.”

 The Hopper 40 features a 10-gallon capacity and is constructed of 840-denier DryHide™ fabric, similar to the material used in whitewater rafts. The HydroLok™ Zipper is the ultimate in waterproof, airtight zipper technology, borrowed from survival suits and HazMat protective gear. ColdCell™ Insulation provides a deep and lasting chill thanks to 1” of insulation in the sides and 1.5” on the bottom of the Hopper. The heavy-duty EVA foam bottom and RF-welded seams provide waterproof construction and unmatched durability.

The YETI Hopper 40 will be available Spring 2016 through authorized dealers and on yeti.com.

MSRP: $399.99

About YETI
YETI builds indestructible products that keep ice for days. Founded in Austin, Texas in 2006 by sportsmen Roy and Ryan Seiders , YETI is a leader in the premium cooler category, and has successfully expanded into premium drinkware, soft coolers, and branded apparel. Professional hunters, anglers, outdoor adventurers, and BBQ pitmasters trust YETI to stand up to the world’s harshest conditions. For more on the company and its full line of products and accessories, visit yeti.com

For more information, contact:
Eric Henderson, Backbone Media
eric.henderson@backbonemedia.net

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