Kristin Carpenter-Ogden is founder and CEO of Verde Brand Communications, one of the leading agencies in the outdoor recreation and lifestyle industries. Verde’s results and strategic approach to content development and positioning drive discovery, emotional engagement, and conversion for client brands with their respective target consumers. Verde has offices in Durango and Boulder, Colo., as well as Jackson, Wyo. Kristin is also the host of the Channel Mastery podcast, a show and community that present solutions to specialty brands and retailers intent on being remarkable to today’s omnichannel consumer. Learn more at www.verdepr.com and www.channelmastery.com.
Fact: 55 percent of all online product searches start with Amazon. Fact: There are more than 550 million products for sale on Amazon. Fact: 3,500 new anonymous 3 party (3P) sellers join the Amazon marketplace everyday. This last stat is a real doozie: By virtue of their ...read more
Rich Hill, president of Grassroots Outdoor Alliance is fired up. Anonymous 3P sellers on marketplaces – especially Amazon – are the single-biggest threat to the health of the specialty outdoor industry ecosystem in 2019, he told his members at the Grassroots Connect Show in ...read more
A big win for outdoor recreation and industry: The government is one step closer to counting outdoor industry jobs and revenue towards the US GDP. On June 29, the Commerce Committee approved Senator Cory Gardner’s (R-CO) Outdoor Recreation Jobs and Economic Impact Act, a ...read more
This is part 2 in a series about effective e-mail communication with your customer. Okay, you’ve convinced a customer to sign up for your newsletter. Now what? To build lasting audience engagement, every single email you deliver should bring value. To determine how to bring ...read more
Email has the highest ROI among digital marketing channels. Are you using it to its fullest potential? Outdoor businesses put so so much energy, focus and dollars towards various social media platforms (and that’s not a bad thing), but we often overlook one of the most effective ...read more
By 2019, pundits predict that 80-percent of all Internet traffic will be video. If true, that’s a 64-percent increase in five years. This all begs the question, what’s your businesses’ video plan? If you don’t have one, what are you waiting for? Chances are your staff is ...read more
This is the first column in a new monthly series to help small business owners in outdoor specialty create and grow profitable businesses and remarkable brands. Small, independent retailers, rep agencies, gear makers and service providers are the fabric of the outdoor industry. ...read more
Asheville, N.C. (November 20, 2015) — The way business is done within specialty outdoor retail continues to evolve and with the changes, the opportunities for specialty outdoor retailers have never been stronger. But specialty retailers operate unique local businesses that need a ...read more
DENVER, Mon., Oct. 5, 2015 – Momentum is quickly taking shape for Colorado’s new Office of Outdoor Recreation Industry (OREC), which today announced an advisory group that will work to execute on the results of a statewide listening tour. Director of OREC, Luis Benitez, took the ...read more
Seattle, Wash. (Aug. 12, 2015) – K2 Skis, long known for its versatile All-Mountain products and fun approach to skiing, has announced the appointment of Peter Iverson to the position of U.S. Sales Manager. Iverson will be responsible for leading the sales of K2’s award-winning ...read more
Boulder, Colo. (Aug. 11, 2015) – Upslope Brewing Company announces the limited release of their REEL ROCK Session India Pale Ale in collaboration with the REEL ROCK Film Tour as a tribute to the tour’s landmark 10th year. For the past decade, the REEL ROCK Film Tour has defined ...read more
Belgian Style Quadrupel Ale available Aug. 13 Boulder, Colo. (Aug. 7, 2015) – Upslope Brewing Company announces Volume 5 of its quarterly Lee Hill Series– Belgian Style Quadrupel Ale. Inspired by traditional monastic brewing, Upslope’s brewers set out to create a hefty and ...read more
Boulder, Colo. August 4, 2015 - The American Mountain Guides Association (AMGA), a 501 (c)(3) educational, non-profit dedicated to supporting and furthering the profession of American mountain guiding, announces a Alex Kosseff as its new Executive Director. Kosseff begins his new ...read more
Award-winning product poised for Outdoor Retailer debut Carlsbad, Calif. (July 23, 2015) –RinseKit, makers of the revolutionary portable, pressurized clean up system, made a big splash at its first ever ICAST (International Convention of Allied Sport Fishing Trades) tradeshow by ...read more
New online offerings allow fans to purchase Pollard’s full catalog of work Mount Hood, Ore. (July 22, 2015) – Designer, filmmaker, artist and all-around influencer of style, Eric Pollard, is proud to announce the complete overhaul of his website EricPollardDesigns.com. Not only ...read more
New online offerings allow fans to purchase Pollard’s full catalog of work Mount Hood, Ore. (July 22, 2015) –Designer, filmmaker, artist and all-around influencer of style, Eric Pollard, is proud to announce the complete overhaul of his website EricPollardDesigns.com. Not only ...read more
Designation protects 321,000 acres in California Bend, Ore., July 16, 2015 – The Conservation Alliance applauds President Obama for designating the Berryessa Snow Mountain National Monument. This proclamation preserves 321,000 acres of Forest Service and BLM land in Colorado. In ...read more
Media ContactTessa DuBoisVerde Brand [email protected] SEATTLE, Wash. (July 1, 2015) — K2 Skate, a global leader in inline skate product innovation, announces the launch of its newly expanded global Ambassador program by welcoming a diverse group of ...read more
Social media contest supports Trout Unlimited and 1% for Rivers Campaign Boulder, Colo. (June 30, 2015) - Upslope Brewing Company, in association with Trout Unlimited and Minturn Anglers, is proud to announce a new social media contest entitled ‘Catch and Relief.’ The grand ...read more
GREENVILLE, S.C. –Dagger, Wave Sport, Bomber Gear, Adventure Technology, Boardworks and Badfish Pro Team athletes are off to an impressive start this season. Whitewater paddlers representing Confluence Outdoor brands had top results at the 2015 GoPro Mountain Games, which took ...read more
Boulder, Colo. – The American Mountain Guides Association (AMGA) Review Team announces updates to the Terrain and Supervision Guidelines. The Review Team, comprised of 11 voting AMGA members, met outside of Jackson Hole, Wyo., earlier this month in a landmark meeting to review ...read more
Ouray, CO (May 14, 2015) – Chicks Climbing, the premier provider of women’s rock and ice climbing instruction, today announces the official transfer of ownership from founder Kim Reynolds to a new ownership team. A seasoned group of five professional guides and climbers who have ...read more
Sacca tapped to lead national expansion Kirby, Wyo. (April 13, 2015) -Wyoming Whiskey, maker of award-winning small batch bourbon, has hired Frank Sacca as its Vice President and first-ever National Sales Director. Sacca has been hand selected to lead the charge toward rapid ...read more
Award calls out new G3 binding for defining “a new category of ultralight and powerful.” Vancouver, B.C. (Feb. 24, 2015) – Earlier this month, G3’s new ION LT 12 ski-touring binding won a 2015/16 ISPO Award, given each year to recognize the most innovative products introduced at ...read more
Durango, Colorado (February 25, 2015) – Entrepreneurs in the active outdoor lifestyle markets now have a dedicated resource for inspiration, how-to’s and insights in a new podcast, launched by the CEO and founder of Verde Brand Communications, Kristin Carpenter-Ogden. “The ...read more
Boulder, Colo. (Jan. 29, 2015) – Upslope Brewing Company continues their out-of-state distribution footprint with the addition of Montana. Upslope will be distributed across the Gallatin Valley of Montana by Bronken’s Distributing of Bozeman beginning the first week of February. ...read more
G3’s all new Scapegoat Carbon Splitboard is a high performance powder board for experienced backcountry riders Vancouver, B.C. (January 2015) - G3, the leading independent backcountry ski and snowboard brand, builds on the success of its Black Sheep Carbon splitboard for 2015, ...read more
PORTLAND, Ore. (Jan. 14, 2015) – Continuing its drive and dedication to innovation, design, and manufacturing in America, KEEN is adding new leadership to its manufacturing. Today,KEEN, maker of original hybrid footwear, welcomes Claire Juttelstad to the family as Director of ...read more
Unprecedented Collaborative Industry Campaign Launched to Establish Safety Culture for Backcountry Snowsports Enthusiasts Denver, Colorado – It’s a numbers game. …. With exponential growth in both sales and participation in the backcountry snowsports category in the past three ...read more
DURANGO, CO (Nov. 24, 2014) – The snow’s falling and the stoke is rising among backcountry enthusiasts as they ready for the 2014-15 winter season. As the backcountry category continues to post huge gains in both participation and sales in the winter outdoor and snowsports ...read more
Manufacturer of high-performance race wheels and pioneer in carbon fiber and aero technology unveils 2015 offerings including road tubeless, as well as expanded road tubular and disc-brake lineups. (Friedrichshafen, GER. - Aug. 27) – Reynolds Cycling, manufacturer of ...read more
Kent, Wash. (May 20, 2014) – Accell North America (ANA), a group of leading, independent cycling brands united to catalyze the growth of specialty bicycle retail in the United States and Canada, is officially under new leadership. Chris Speyer, currently serving as COO of ANA, ...read more
Portland, OR (May 20, 2014) – KEEN, Inc., the leading manufacturer of hybrid outdoor and casual products, including footwear, bags, clothing and socks, announced today that Steve Meineke will join the KEEN team as president of the company, starting June 1, 2014. Meineke brings ...read more
Kent, Wash. (May 6, 2014) – Over a year ago, Accell North America (ANA) was launched to enable profitability, a selection of strong independent brands and the highest caliber of service focused on growing the profitability of the North American Independent Bicycle Dealer (IBD) ...read more
CHICAGO, Ill. (May 5, 2014) – AVEX, makers of superior performance water bottles and travel mugs, today launched the all-new double walled Brazos AUTOSEAL® at retail. Unveiled at Outdoor Retailer Winter Market in January 2014, the new Brazos design further reflects AVEX’s ...read more
Ventura, Calif. (February 25, 2014) — The Conservation Alliance announces a new events series for member companies called “Wild Drinks” to bring together member company employees and local conservation organizations in a happy hour setting. The first Wild Drinks event was on ...read more
ANA onboards integrated IT, expanded parts and accessories inventory, new physical logistics, warehouses, business-to-business website - bolstering Independent Bicycle Retail profitability. KENT, Wash. (Jan. 22, 2014) – Accell North America (ANA), a group of leading, independent ...read more
Vancouver, B.C (Oct. 29, 2013) – As its 2013/14 line hits retailers’ shelves, G3 - Genuine Guide Gear, the Vancouver, Canada-based manufacturer of backcountry ski and snowboard equipment, earned wide-ranging media accolades and awards for key products in its new collection. From ...read more
BOULDER, Colo. (Oct. 28, 2013)— PeopleForBikes and Verde PR & Consulting want the outdoor and snowsports industries to know:You don’t have to work in the bicycle industry, race on the weekends and have notoriously tan knees to be in favor of better bicycling. PeopleForBikes ...read more
Seattle, Wash., – K2 Sports, a global leader in the outdoor active lifestyle industries, continues to build its leadership team with the promotion of Dominic McKenna, a long-time member of the K2 Sports leadership team. McKenna will serve as Vice President/General Manager of K2 ...read more
Brisbane, Aus. – BikeRoar, the online bicycle information hub dedicated to providing the latest news, products and advice to consumers is integrating new features into its website. Recent site updates have seen new tools added that allow consumers to search for cycling ...read more
Boulder, Colo. - BikeRoar, an online bicycle information hub that connects cycling consumers to Independent Bicycle Retailers (IBD’s), announces a partnership with Verde PR & Consulting, effective immediately. BikeRoar, a pioneering online bicycling website and community, was ...read more
Bend, Ore.– Ten outdoor industry companies have joined The Conservation Alliance since August, 2012. This growth strengthens the organization as conservation opportunities flourish throughout the US and Canada. The new members are: ECCO; Kahl & Partners; La Sportiva; Outside ...read more
Westlake Village, Calif. (July 30, 2012) – Vapur, designer and manufacturer of the trend-setting, foldable Anti-Bottle, introduces the first-ever hydration stations to Salt Lake City as the official Hydration Sponsor at Outdoor Retailer Summer Market 2012. To commemorateVapur’s ...read more
Bend, Ore. – Clif Bar & Company has committed to become The Conservation Alliance’s next Pinnacle Member. Pinnacle Membership is reserved for companies that contribute at least $100,000 annually to the organization. “Clif Bar has a long history of supporting conservation efforts, ...read more
Bend, Ore. – The Conservation Alliance Outreach Committee selected three winning designs from among the 15 submitted during the Conservation Alliance Temporary Tattoo Design Contest. Todd Bischoff, global graphic designer for SmartWool, John Duran, industrial design manager for ...read more
Seattle, Wash. — On Thursday, June 28th, the Conservation Alliance and member companies Brooks Sports, Nikwax,Filson, Patagonia, Teva,Outdoor Research, Cascade Designs and Stanley, a brand of PMI will partner with Forterra in a restoration effort at Seward Park, in south Seattle. ...read more
San Rafael, Calif. (May 3, 2012) — On Friday, May 4th, the Conservation Alliance and member companies The North Face, Marmot, CamelBak, Clif Bar, and REI will partner with Marin County Parks in a conservation effort to remove invasive plant species from theTerra Linda Sleepy ...read more
SEATTLE, Wash. (May 2, 2012) –K2 Sports, a leading global manufacturer of outdoor sports gear, today taps Verde PR & Consulting as its agency of record. The partnership will bring added broad market and endemic exposure to K2 Sports and its international portfolio of 16 ...read more
Santa Barbara, Calif. (April 9, 2012) — On Thursday, April 12th, the Conservation Alliance and member companies Deckers, Horny Toad, Patagonia, REI and Vapur, along with Channel Islands Outfitters, will partner with Channel Islands Restoration, to remove invasive weeds and plant ...read more
