Verde PR Calls on Outdoor and Snowsports Industries for Support of PeopleForBikes Movement for Better Bicycling


BOULDER, Colo. (Oct. 28, 2013)— PeopleForBikes and Verde PR & Consulting want the outdoor and snowsports industries to know:You don’t have to work in the bicycle industry, race on the weekends and have notoriously tan knees to be in favor of better bicycling.

PeopleForBikes (PFB) is a movement to unite millions of people to transform America through bicycling. Already 770,000 members strong, their goal is to reach 1,000,000 members by year-end. More voices in support of safer, more convenient bicycling in America gives PeopleForBikes increased clout when it comes to taking action to facilitate better bicycling. Verde is working on a month-long campaign in the outdoor and snowsports markets to increase the visibility of PeopleForBikes and help the bike industry’s leading non-profit to reach its membership goal of 1 million by Dec. 2013.

“If you bike to the office or to the pub, you bike to stay in shape in the off-season, you have kids who bike, employees who bike commute or you simply ride when you need to pick up a gallon of milk at the corner mart, YOU are for bikes,” said Kristin Carpenter-Ogden, CEO and Founder of Verde PR. “Bicycling is a huge part of Verde’s culture and the culture of many of our client partners who do business in the outdoor, snowsports and active lifestyle markets.”

No matter what your motivation for getting in the saddle is, you can rest assured that PFB is making your ride better.

PeopleForBikes leads the charge to improve bicycling in the U.S. through the Green Lane Project, community grants, national partnerships, government relations and the PeopleForBikes Business Network. By uniting all supporters of bicycling under a single umbrella—from individuals to businesses to city leaders—PeopleForBikes strives to improve all types of bicycling in America for people from all walks of life.

Individual membership is free and takes about 30 seconds to register by simply entering a name, email and zip code.

Help PeopleForBikes become 1,000,000 voices strong before the year is out! Join the movement to improve the future of bicycling at Tell your friends and coworkers about PeopleForBikes on Facebook and Twitter.

About Verde PR & Consulting:
With offices in Jackson, Wyo., Durango and Boulder, Colo., Verde PR & Consulting is a full-service brand communications, public relations, social/digital marketing, branding, content and consulting agency, with an emphasis in sustainability. Verde’s clients are rooted in the active outdoor lifestyle industries of outdoor, bike, and snowsports, and also in the consumer electronics, travel, action sports and the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde PR, visit:

About PeopleForBikes:
PeopleForBikes is the leading national bike movement, uniting millions of individuals, thousands of businesses, and hundreds of communities to improve bicycling in the U.S. Join the movement at


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