point6 and Verde PR & Consulting Announce PR Partnership

point6, designer and manufacturer of the “Best Wool Socks Ever,” and Verde PR & Consulting, a boutique communications agency, announce a PR partnership effective immediately.
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Steamboat, Colo. – point6, designer and manufacturer of the “Best Wool Socks Ever,” and Verde PR & Consulting, a boutique communications agency, announce a PR partnership effective immediately.

point6 is both a newcomer and pioneer to performance merino wool in the outdoor industry. Founders Peter and Patty Duke established the awareness of performance wool in the outdoor industry 16 years ago, and bring point6 to the outdoor market.

The company will exhibit at its second Outdoor Retailer trade show at Summer Market in July (Booth # BR703). At Summer Market, point6 will unveil an expanded collection of its high quality merino wool socks hand built for performance, comfort and durability.

point6 exclusively uses 100-percent compact spun merino wool yarns, which surmounts durability issues present in other performance wool sock brands. Their new line of active, outdoor technical, lifestyle, cycling, running and snowsports socks incorporates this new spinning process to create an exceptionally soft and durable merino wool sock with unparalleled longevity. The hand looped toe closures, deep heel pocket and precise anatomical fit reinforce comfort and enhance performance.

Other companies typically use a smaller percentage of compact spun yarns in their socks due to the added expense associated with this process. point6 is the only performance wool sock company to spearhead a solution that brings the best in quality while maintaining competitive pricing. The company offers an aggressive program in support of their retail partners, which has been further expanded for spring 2010.

The point6 name is derived from 98 point 6 degrees Fahrenheit (the body's optimal body temperature), and stands for the optimal comfort and performance through the temperature stabilizing properties inherent to point6 merino wool products. Unlike cotton or synthetics, merino wool fibers create efficient insulation that regulates temperatures to keep you warm when it's cold and cool when it's warm. Merino wool fibers offer a complex moisture management system that both repels and absorbs moisture to keep feet dry, comfortable and blister-free.

About point6
point6 socks are guaranteed to be the most comfortable and durable wool socks you can own. point6 premium merino wool socks use the latest knitting and spinning technologies to create a softer and more durable result. point6 adheres to strict international quality and safety manufacturing standards. For more information please visit us online at www.point6.com.

About Verde PR & Consulting
Verde PR & Consulting is a full-service public relations, marketing, branding, and consulting agency, with an emphasis in corporate social responsibility and new media. Verde's clients are in the nature-based outdoor, bike and snowsports industries, as well as the health and wellness and Lifestyles of Health and Sustainability (LOHAS) markets. Visit www.verdepr.com for more information.

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