Lisa Conover

ALBANY, New York – (October 18, 2011) -- PrimaLoft® Insulation Technology™, the research and development leader in high performance insulations used to enhance combat conditions for soldiers, announces that the United States Marine Corps (USMC) has purchased 8,750 additionalsets ...read more

SEATTLE, Wash. – October 12, 2011— Atlas Snow-Shoe Company has been awarded the 2011 Outside Magazine Gear of the Year Award for the Aspect backcountry snowshoe. Outside’s Gear of the Year recognition is one of the most prestigious awards in the outdoor industry, given annually ...read more

SEATTLE, Wash. - (October 12, 2011) – Snowshoes.com, an online guide to staying active in winter, announces the launch of the Snowshoes.com Get Going! Workshops at select REIstores nationwide. The workshops are designed for everyone from first-timers looking for assistance on ...read more

ALBANY, New York -- (Sept. 14, 2011) -- PrimaLoft®, the world leader in performance insulations, and The Mountaineer, purveyors of fine mountaineering and outdoor equipment since 1975, make a call to action to partners in the outdoor industry and supporters to help the Adirondack ...read more

SEATTLE, Wash. – Madshus, the world’s oldest ski company, introduces an all new ski touring package ideal for those getting started in the sport. In an effort to share the great benefits both in fitness and enjoyment of the outdoors, the package, available at REI, was designed ...read more

Clitheroe, UK – Pertex®, designer and manufacturer of high-performance fabrics, was selected to provide a range of fabrics for Marmot’s premium sleeping bags. Marmot’s 2012 Plasma Series and Gas Bag Series sleeping bags will all be made with Pertex® Quantum and Pertex® Microlight ...read more

ALBANY, New York -- (June 20, 2011) -- PrimaLoft®, the world leader in performance insulations, and bluesign technologies will team up at the upcoming 2011 Outdoor Retailer Summer Market to educate brands and retailers about the benefits and positive effects of the bluesign® ...read more

ALBANY, New York -- (July 28, 2011) -- PrimaLoft® Insulation Technology, the world leader in performance insulations, announces that Under Armour, Inc., the leader in sports performance apparel, footwear and accessories has chosen PrimaLoft® ECO FOOTWEAR performance insulation ...read more

ALBANY, New York (July 20, 2011) -- PrimaLoft® Insulation Technology, the world leader in performance insulations, proudly announces sponsorship support for the 2011 Seek the Peak Hike-A-Thon fundraiser event at Mount Washington in North Conway, New Hampshire, July 22 - 23. Seek ...read more

ALBANY, New York -- (July 11, 2010) -- PrimaLoft®, the world leader in performance insulations and yarn applications, announces that Bob Dempsey has been hired as Lead Product Development Engineer for the PrimaLoft® YARN division. Dempsey's extensive background in the textile ...read more

ALBANY, New York -- PrimaLoft®, the world leader in performance insulation and sponsor of the Banff Mountain Film Festival, is proud to announce the winner of its “November to Remember” Sweepstakes. Randomly selected from over 5,200 entries, Muriel Meier of Wernersville, Pa., has ...read more

(May 11, 2011) – SEATTLE, Wash. - Tubbs® Snowshoes announced today the incredible success of its 2011 TubbsRomptoStompOutBreastCancerSnowshoeSeries®, with Romp to Stomp events once again surpassing all growth and fundraising expectations. The 2011 series increased participation ...read more

SEATTLE, Wash. March 18, 2011— Hot off successful races to close out the Beaver Creek Snowshoe Adventure Race Series, theAtlas Racing Team stormed the hills of Cable, Wisconsin’s famed snow courses at the U.S. National Snowshoe Championship, March 11 – 13, 2011. The team ran ...read more

SEATTLE, Wash. – Madshus skiers were hot on a cold day in Wisconsin, with Team Madshus athletes Juergen Uhl and Tore Martin Søbak-Gundersen winning overall victories in the Classic and Skate races at the 38th annual American Birkebeiner, held Saturday February 27, 2011. The ...read more

Clitheroe, UK – Pertex®, designer and manufacturer of high-performance fabrics, announces a partnership with Spyder Active Sports, Inc., a leading skiwear and mountain-based apparel brand, to produce select new pieces for the Spyder 2011 - 2012 collection. Pertex provides fabrics ...read more

Clitheroe, UK – Pertex® is pleased to announce the Marmot Plasma 30 sleeping bag, featuring Pertex© Quantum fabric, as a recipient of a 2011 Backpacker Magazine Editors’ Choice Award. The award, presented to Marmot by Backpacker, Editor-in-Chief, Jonathan Dorn and his staff of ...read more

SEATTLE, Wash. (Jan. 21, 2011) – Madshus, the world’s oldest ski company, announces the launch of its new Race Performance and Backcountry ski boots at Outdoor Retailer Winter Market 2011, booth #36118. Five years after the launch of its boots on the World Cup circuit, the ...read more

SEATTLE, Wash. (Jan. 21, 2011) – Madshus, the world’s oldest ski company, introduces a redesigned pole line at Outdoor Retailer Winter Market 2011, booth # 36118. The new Madshus poles are athlete-tested and competition-proven. With a focus this season on new strap technologies ...read more

SEATTLE, Wash. (Jan. 20, 2011) – Tubbs presents three new styles of the renowned180 binding at Outdoor Retailer 2011, Booth # 34113. The simple, one-buckle, set-and-forget binding style has been wildly popular. Now, with graduated features, Tubbs offers the simplicity of the 180 ...read more

SEATTLE, Wash. (Jan. 20, 2011) – Atlas Snow-Shoe Company introduces the new Aspect backcountry adventure snowshoe. Specifically engineered for the demands of the backcountry user, its revolutionary construction, innovative features and aggressive traction provide unparalleled ...read more

Seattle, Wash. (Jan. 20, 2011) – Atlas’ dedication to providing the most innovative, technologically advanced snowshoes available doesn’t stop at the adult level. New for Outdoor Retailer Winter Market 2011, Atlas presents a redesigned youth snowshoe line. The new Atlas Spark 20, ...read more

SEATTLE, Wash. (Jan. 20, 2011) – Following back-to-back ‘Gear of the Year’ awards for their backcountry snowshoes, Tubbs introduces the new Xpedition snowshoe for backcountry exploration. Loaded with the patented R2 Revolution Response pivot system, the Fit-Step™ frame and the ...read more

Seattle, Wash. (Jan. 19, 2011) – Adding greater value to its Mountain Hiking category, Atlas Snow-Shoe Company presents all-new AtlasandElektra 10 Series snowshoes at Outdoor Retailer Winter Market 2011, booth #34101. The new 10 Series snowshoes are designed with the durability, ...read more

SEATTLE, Wash. (Jan. 19, 2010) – Indicative of the brand’s commitment to top-quality biomechanical designs, this season Tubbs introduces their further evolved FLEX™ Series snowshoes decks and new FLEX Series models at Outdoor Retailer Winter Market 2011, booth #34113. The ...read more

SEATTLE, Wash. – Snowshoe beginners and winter warriors alike have a new community, content center and dedicated trails resource with the launch of Snowshoes.com. Created in partnership with Atlas Snow-Shoe Company and Tubbs Snowshoes, Snowshoes.com is designed for everyone from ...read more

SANTA ROSA, Calif. – Jan. 20, 2011 – Buff, Inc. athlete, Rebecca Rusch's, outstanding performance in 2010 has earned her the Singletrack.com Mountain Biker of the Year title, presented by endurance sports giant the Competitor Group. Among her biggest successes this year are ...read more

SEATTLE, Wash. (Nov 16, 2010) – Snowshoe beginners and winter warriors alike have a new community, content center and dedicated trails resource with the launch of Snowshoes.com. Created in partnership with Atlas Snow-Shoe Company and Tubbs Snowshoes, Snowshoes.com is designed for ...read more

October 29, 2010 – SEATTLE, Wash. In celebration of Breast Cancer Awareness Month, registration is now open for the 2011 season of the Tubbs Romp to Stomp Out Breast Cancer Snowshoe Series®. Aiming to top last year’s record-breaking success of 5,500 participants and nearly ...read more

SEATTLE, Wash. (Oct.25,2010) – Tubbs Snowshoes, a pioneer and global leader in snowshoe design and manufacturing, announced today the promotion of Van Brinkerhoff to U.S. Sales Manager for the company. Brinkerhoff will be responsible for managing the efforts of seven ...read more

Seattle, Wash.(Oct.6,2010) – Madshus, the world's oldest premier ski company introduces new Snow Pup cross-country skis for children. The Madshus Snow Pup skis are designed with ease and simplicity in mind perfect for children ready to take their first strides on skis. Suitable ...read more

Clitheroe, UK (Sept.23,2010) – Pertex®, designer and manufacturer of performance fabrics that allow users to withstand the most extreme environments on earth, announced today the launch of the new Pertex.com website. The new user-friendly site clearly maps out the brand's ...read more

Seattle, Wash. (September 20, 2010) – Madshus, the world’s oldest ski company, announced today a partnership with Verde PR & Consulting. Madshus selected Verde PR to create an integrated PR platform for the brand within the US market – broadening brand awareness, highlighting ...read more

SAN CLEMENTE, CA – On Saturday September 11th, Ocean Minded Brand Ambassador, Cynthia Aguilar, 26, will attempt a one hundred and thirty mile solo paddle board crossing from Cuba to Key West, Florida. Aguilar is pursuing this open ocean paddle to raise funds for the Make-A-Wish ...read more

SEATTLE, Wash. (Aug. 02, 2010) – Tubbs, the global leader in snowshoeingwith over 100 years of technological innovation, announced today that thecompany will reveal a sneak peek of the new 2010-11 snowshoe line to fans onFacebook –www.facebook.com/tubbssnowshoes “We're ...read more

Durango, Colo. (July 28, 2010)- Verde PR & Consulting, a full-service public relations and brand communications agency specializing in new media and corporate social responsibility, today announced the opening of an office in Boulder, Colo.With headquarters in Durango, Colo., and ...read more

SAN CLEMENTE, Calif., (July 28, 2010) – Ocean Minded™, a leading brand in footwear, apparel and accessories for active outdoor enthusiasts, in partnership with Hobie Stand Up Paddle Boards will raffle custom SUP gear at Outdoor Retailer Summer Market (ORSM). RAFFLE DETAILS WHAT: ...read more

SAN CLEMENTE, Calif., – Ocean Minded™ a leading brand in ocean lifestyle footwear, apparel and accessories for active outdoor enthusiasts is introducing it’s new close-toed shoe line at Outdoor Retailer Summer Market 2010, Booth # 29113W. “We’ve taken the concept of living ‘an ...read more

SAN CLEMENTE, Calif., (July 19, 2010) – Ocean Minded™ a leading brand in ocean lifestyle footwear, apparel and accessories for active outdoor enthusiasts presents a new outdoor focused line for Spring/Summer ‘11 at Outdoor Retailer Winter Market 2010, Booth # 29113W. “We’ve ...read more

SAN CLEMENTE, Calif., (July 1, 2010) – Ocean Minded™, a leading brand in footwear, apparel and accessories for active outdoor enthusiasts, released a Corporate Social Responsibility (CSR) Report today summarizing the company's efforts from 2009 – 2010.The Ocean Minded CSR ...read more

San Clemente, CA – June 15, 2010— Ocean Minded is pleased to announce Brand Ambassador, Candice Appleby, 24, took first place in the Elite women's division of the Rainbow Sandals Gerry Lopez Battle of the Paddle in Waikiki, Hawaii on June 12-13, 2010.
 
During the ...read more

(June 2, 2010) - Tubbs® Snowshoes announced today the final numbers for the Tubbs Romp to Stomp Out Breast Cancer Snowshoe Series® in partnership with the Canadian Breast Cancer Foundation and Susan G. Komen for the Cure®. The 2010 season was the most successful on record for ...read more

SAN CLEMENTE, Calif., (May 18, 2010) – Ocean Minded™, a leading brand in footwear, apparel and accessories for active outdoor enthusiasts, is sponsoring a Backyard Collective hosted by ConservationNEXT, a program of The Conservation Alliance. The event held, Friday, May 21 at ...read more