Madshus introduces the Snow Pup beginner skis for youngsters

Snow Pup cross country skis are the ideal first ski for children under 4

Seattle, Wash.(Oct.6,2010) – Madshus, the world's oldest premier ski company introduces new Snow Pup cross-country skis for children. The Madshus Snow Pup skis are designed with ease and simplicity in mind perfect for children ready to take their first strides on skis.

Suitable for children up to 55 pounds, the Madshus Snow Pup cross country skis are short in length (85cm) and offer a gentle sidecut – a combination perfect for easy sliding. The ski's waxless base provides grip making uphill exploration a breeze, and the universal step-in binding system accommodates almost any winter boot with easy adjustment. Tough polyurethane construction ensures maximum durability, and the extra-wide profile offers a stable platform for building confidence and developing balance. Children will love the playful winter design.

“We're very excited to introduce a ski that will get the next generation of skiers started,” says Connor Folley, marketing manager for Madshus USA. “The Madshus Snow Pup skis are perfect for the backyard and getting kids skiing with a fun first time experience.”

Founded in 1906, Madshus is a Norwegian ski brand known internationally for producing cross country equipment with the finest attention to detail, creating quality Nordic skis, boots, and poles for all types of cross country skiing.

As with all of the company's skis, the Madshus Snow Pup skis are created using quality components to create a durable first ski. The Madshus Snow Pup cross country skis are available this winter at REI and snowsport retailers nationwide, SRP $60.

About Madshus®
A heritage Norwegian ski brand founded in 1906, Madshus is the worlds's oldest ski company. Madshus produces cross country equipment with the finest attention to detail, from the original woodworking craftsmanship to today's finely-tuned production process. Whether it's World Cup-level technology, fitness skiing, cruising, metal-edged touring or cross country downhill, Madshus applies that keen craftsman eye to the most thorough testing, and they produce each ski, boot and pole for the same standard of performance, from the world-class athlete and to the end consumer. For more information on Madshus' latest products, dealers, and team, visit