Lisa Mullen-Verde PR

Media Contact: Aubrey Volger Verde PR 970.259.3555 Bend, Ore. (April 2, 2013) – Metolius, makers of the safest and best rock climbing gear around, support the 10th Annual Red Rock Rendezvous.The Red Rock Rendezvous will be held April 5-7 in Las Vegas, NV, with events including ...read more

SEATTLE (January 30, 2013) – K2 Sports, a leading global manufacturer of outdoor sports gear, introduces three new models to their helmet and goggle line for winter 2013. Launched successfully in 2012, K2’s new goggles were developed to function seamlessly with K2’s helmet ...read more

SEATTLE, Wash. (Jan. 29, 2013) – With three seasons of steady increases in backcountry ski participation, more and more people are discovering the appeal of untracked snow, and backcountry touring sales nearly doubled for the 2010-11 season, according to Snowsports Industries of ...read more

SEATTLE, Wash. (Jan. 29, 2013) – For mountain adventurers everywhere, Atlas Snow-Shoe Company presents an improved version of its award-winning backcountry snowshoe, the Atlas Aspect. With a new, lighter construction and quick-closure, field-replaceable bindings, the ...read more

SEATTLE, Wash. (January 24, 2013) – Tubbs Snowshoes, a global leader in snowshoes and snowshoe outreach, has refined their snowshoe line this season making advances to provide the best in snowshoe technology. Tubbs presents a full offering of snowshoes for every level of terrain ...read more

SEATTLE (January 24, 2013) – K2 Sports, celebrating its 50th anniversary this year, introduces a new line of high-end helmets for winter 2013 featuring the new 360º K2dialed Fit System™. A step up from the original K2dialed Fit System™, the 360º system is ergonomically inspired ...read more

SEATTLE – (January 23, 2013) - Tubbs Snowshoes has reinvented their kids’ line of snowshoes for 2013, bringing the technology and ease of use from their pinnacle adult models to smaller children’s-specific designs. The new models come in fun colors that kids will love, with ...read more

SEATTLE, Wash. (Jan. 22, 2013) – Atlas Snow-Shoe Company pioneers a new category in snowshoes with the introduction of the Atlas Fitness, a new way for walkers and joggers to get fit and stay in shape all winter long. This new snowshoe will debut at Outdoor Retailer Winter Market ...read more

SEATTLE, Wash. (Jan. 22, 2013) – Madshus, the world’s oldest ski company, introduces the new Madshus RED collection of racing products for the ultimate in performance. Designed and proven over three years between the elite of the Madshus Racing Team athletes and engineers, the ...read more

Vista, Calif. (Jan. 15, 2013) -- Zoot Sports, a global leader in endurance sports, expands their footwear line to include the new Race 4.0 performance racer. The Race 4.0 featuring BOA® technology, is an elite performance trainer designed to be lighter, faster and cooler than the ...read more

SEATTLE (January 15, 2012)- K2 Skates, a global leader in the manufacturing of inline skates, introduces a new design technology to keep your feet cool and comfortable no matter where your skates take you: the Vortech Ventilation System. The revolutionary Vortech design features ...read more

VISTA, Calif (Jan. 8, 2013) -- Zoot Sports, a global leader in endurance sports performance wear and footwear, expands their compression offerings with the all-new CompressRx 2.0 (CRx 2.0) technology engineered to improve circulation. The CRx 2.0 is now incorporated in the ...read more

SEATTLE, Wash. (December 19, 2012) – Madshus, the world’s oldest ski company, introduces a redesigned, easy to use, ski touring package featuring the Cadence and Cadenza 90 cross-country skis, available only at select REI stores and REI.com. This exclusive package, which ...read more

SEATTLE, Wash. (Dec. 18, 2012) – Madshus, the world’s oldest ski company, announces the growth of its US sales force with the appointment of Chad Willems as its new sales representative for Washington and Oregon. Peter Hale, long-time NW rep and race services director, will ...read more

(SEATTLE - November 4, 2012) - Tubbs Snowshoes, a global leader in snowshoes and snowshoe outreach, is excited to announce the winners of their “Get Outdoors” Kids’ Contest. This October, Tubbs opened the contest to schools and non-profits nationwide for an opportunity to win ...read more

SEATTLE (November 19, 2012)- K2 Skates, a global leader in the manufacturing of inline skates, is excited to introduce two new additions to their youth line of inline skates for 2013: the Sk8 Hero Boa® and Charm Boa®. The future generation can now skate with the comfort, ...read more

SEATTLE, Wash. (Nov. 5, 2012) – Madshus, the world’s oldest ski company, announces the growth of its US sales force with the appointment of Ben Dubay as its new sales representative for the Midwest territory. “It is very exciting to have Ben on our Midwest Madshus Team,“ said Van ...read more

SEATTLE. Wash. – October 30, 2012 – The Tubbs Romp to Stomp Out Breast Cancer Snowshoe Series® invites snowshoers of all levels and ages to be a part of the largest snowshoe series in North America. Registration is now open for all nine event locations for the 2013 season. The ...read more

Vista, Calif. (Oct. 11, 2012) – With the 2012 racing season coming to an end, Zoot Sports Elite athletes celebrated another successful season with some big wins – including wins at Ironman 70.3 Muncie, New York City, Mont-Tremblant, 70.3 Yeppoon, Wisconsin, the Hy-vee 5150 ...read more

Vista, Calif. (Oct. 3, 2012) – Zoot Sports, a global leader in endurance sports and makers of performance apparel, wetzoots, footwear and accessories, announced today the winners of their Zoot Shop Employee Sales Contest. The winners will receive a four-day, three-night trip to ...read more

(SEATTLE - October 2, 2012) - Tubbs Snowshoes, a global leader in snowshoes and snowshoe outreach, is excited to announce their “Get Outdoors” Kids’ Contest. Open to Schools and Non-Profits nationwide, this new contest is designed to help kids and teen groups get outside and ...read more

SEATTLE, Wash. – October 1, 2012— Atlas Snow-Shoe Company has been awarded the 2013 Outside Magazine Gear of the Year Award for its redesigned, ultra-light Atlas Race snowshoe. Outside’s Gear of the Year recognition is one of the most prestigious awards in the outdoor industry, ...read more

Vista, Calif. (Oct. 1, 2012) – On Tuesday, October 9th at the Ironman Kona Expo, Zoot Sports, a global leader in endurance sports and makers of performance apparel, wetzoots, footwear and accessories, will unveil it’s new custom apparel designed specifically for the Ironman World ...read more

SEATTLE (September 25, 2012) - K2 Skates, a global leader in the manufacturing of inline skates and the inventor of the Original Softboot™ inline skate, brings the perfect combination of performance and comfort for the fitness skate category with its redesigned F.I.T 84 Boa and ...read more

ENCINITAS, Calif. (Aug. 23, 2012) – Zoot Sports, a global leader in endurance sports and makers of performance apparel, wetzoots, footwear and accessories, is excited to announce their return to Interbike, the largest annual gathering of the bike industry in North America. Taking ...read more

Seattle, Wash. (Aug. X, 2012) – Zoot Sports, a global leader in endurance sports and makers of performance apparel, wetzoots, footwear and accessories, announces new sales representation in their Southeast and New England territories. Zoot Sports, distributed across 22 ...read more

SEATTLE (August 21, 2012) – K2 Sports, celebrating its 50th anniversary this year, is introducing the company’s premier goggle collection for the 2012/2013 ski season. Designed with style, performance, and compatibility in mind, the new line features three models for men: the ...read more

MARYSVILLE, Wash. (Aug. 1, 2012) – Northside, a leader in comfortable, durable and affordable outdoor and lifestyle footwear, will be introducing new styles for the whole family at Outdoor Retailer Summer Market 2012, Booth #29131. Northside's new footwear designs are reliable ...read more

SEATTLE, WASH. (July 12, 2012) – With its tenth season of Romp to Stomp events all wrapped up, the Tubbs Snowshoes is proud to announce that its Romp to Stomp® Out Breast Cancer Snowshoe Series raised over $400,000 for its beneficiaries, Susan G. Komen for the Cure® and the ...read more

ENCINITAS, Calif. (July 9, 2012) – Zoot Sports, a global leader in endurance sports, expands their CompressRx line of compression apparel to include the new Performance CompressRx THERMOmegaheat+ tights and mock for men and women. CompressRx is the most respected medically ...read more