K2 Sports Brings 360º K2dialed Fit System™ Technology to Helmets

New Technology Offers Custom Fit, Maximum Comfort

SEATTLE (January 24, 2013) – K2 Sports, celebrating its 50th anniversary this year, introduces a new line of high-end helmets for winter 2013 featuring the new 360º K2dialed Fit System™.

A step up from the original K2dialed Fit System™, the 360º system is ergonomically inspired and features an adjustable full head wrap system that maximizes fit and customization with the twist of a dial for convenient quick fit adjustments. Fully integrated with K2’s Full-Wrap Liner System, the 360º K2dialed Fit System™ is designed for comfort, style, and performance, creating a custom-fitting helmet for any head shape.

The new 360º K2dialed Fit System™ is featured on three men’s styles and two women’s styles:

Men’s Diversion and Women’s Virtue – With top of the line fit, function, and style, the Diversion and Virtue ensure all-day comfort. Featuring lightweight and tough hybrid construction, fully integrated Dual Active Matrix Venting™, Full-Wrap Liner System, and media player/phone compatible Level 3 Baseline Audio.

Men’s Rival (Pro) and Women’s Ally – These revised helmet designs are incredibly lightweight, perfect for those looking for a low-profile helmet that fits great and looks good. Featuring lightweight and low-profile PC In-Mold Construction, Passive Channel Venting™, Full Wrap-Liner System, and media player/phone compatible Level 3 Baseline Audio.

Available at retail nationwide and online winter 2013. For more information on K2’s helmet and goggle line please visit http://www.k2skis.com

About K2 Sports

K2 Sports, based in Seattle, Wash., has achieved unparalleled success through innovative product offerings, marketing programs, and multiple brand acquisitions. The company operates 16 brands and is globally renowned for its non-traditional advertising, graphics, and high performance products throughout its portfolio. With wholly-owned subsidiaries in Canada, Central Europe, Japan, and Scandinavia and distribution in more than 60 countries, K2 Sports continues to assert its position as a global leader across multiple categories of sporting goods. For more, visit: http://www.k2sports.com.


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