ALBANY, New York -- (July 28, 2011) -- PrimaLoft® Insulation Technology, the world leader in performance insulations, announces that Under Armour, Inc., the leader in sports performance apparel, footwear and accessories has chosen PrimaLoft® ECO FOOTWEAR performance insulation for use in their new Under Armour Siberia hunting boot. The launch of the Siberia boot is part of Under Armour’s Always Lethal™ campaign and further underscores Under Armour’s and PrimaLoft®’s leadership positions in the performance footwear and hunting categories.
The Siberia boot, developed specifically for the dedicated hunter, features an advanced lacing system with “brush guard” inserts that allow for selective tightening across the foot. The outside of the boot features sturdy, waterproof leather and a seamless 360-degree rubber mudguard to prevent leaks. The Siberia boot insole has a memory foam top layer for a custom fit to offer supreme comfort. The boot is lined with premium PrimaLoft® ECO FOOTWEAR insulation guaranteeing a dry, warm boot in any weather condition.
PrimaLoft® ECO FOOTWEAR is a premium performance insulation engineered for maximum warmth and comfort. The insulation uses fibers made with 50% post consumer recycled materials to make a thermally efficient, and earth friendly insulation, that also has excellent compressional recovery for a comfortable fit. PrimaLoft® ECO FOOTWEAR insulation retains its warmth, even when wet – so serious hunters will be comfortable in any weather condition.
“We are pleased to work with Under Armour on the launch of their new technical hunting boot, and to have the opportunity to provide them with a premium insulation that can be trusted to perform in the harshest of elements,” said Rodney Lane, Eastern US territory manager for PrimaLoft®.
The Under Armor Siberia boot (MSRP $269) will be available August 1, 2011 at specialty hunting retailers including Cabela’s, Bass Pro Shops, Dunham’s, and online at www.ua.com. Additional information about the Always Lethal™ campaign and Under Armour hunting products can be found at www.facebook.com/UAhunt and a new interactive website, www.alwayslethal.com.
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® insulation was originally developed for the US Army as a water-resistant synthetic alternative to down. Today, PrimaLoft® is regarded as a research and development leader in high performance insulations and yarns, which provide warmth and comfort from head to toe. Its family of products are manufactured in the US, Europe and Asia. The PrimaLoft® brand is recognized globally and is used in leading outdoor and fashion brands, home furnishings, work wear and military applications. For more information, please visit www.PrimaLoft.com.
About Under Armour®:
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The brand's moisture-wicking synthetic fabrications are engineered in many different designs and styles for wear in nearly every climate to provide a performance alternative to traditional natural fiber products. The company's products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam's Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the company's website at www.underarmour.com.