SEATTLE, Wash. – October 12, 2011— Atlas Snow-Shoe Company has been awarded the 2011 Outside Magazine Gear of the Year Award for the Aspect backcountry snowshoe. Outside’s Gear of the Year recognition is one of the most prestigious awards in the outdoor industry, given annually to the most innovative, durable and best-performing gear available.
The new Atlas Aspect was tested by Outside’s team of editors and reviewers and received the highest rating in the snowshoes category. Specifically engineered for the demands of the backcountry user, the Aspect’s revolutionary construction, innovative features and aggressive traction provide unparalleled performance for the most demanding terrain.
“In just about every condition and test criteria, the Aspect simply outperformed the competition,” said Buyer’s Guide editor Sam Moulton. “Its grip is phenomenal, especially on sidehills, thanks in part to the jagged teeth that line the frame.”
“It’s a cinch to dial in the perfect fit,” added Moulton. “It was comfortable with just about every type of boot we paired with it.”
The Aspect and the complete list of Outside Magazine 2011 Gear of the Year Award winners is featured in the Outside Winter Buyer’s Guide, on newsstands now.
About Atlas Snow-Shoe Company
Dedication to the winter journey motivates Atlas to deliver the most technically advanced, high performance snowshoes available today. Atlas brought snowshoeing into the modern age by developing Spring-Loaded™ Suspension, the first snowshoe innovation in more than 40 years. With 19 patents and counting, Atlas continues its quest to design superior snowshoe products for the outdoor hiking and fitness enthusiasts and deliver the best overall snowshoeing experience possible.