Ryan Hayter
RIDE Unleashes the WARPIG 2017-18 video series and web relaunch dedicated to wild and reckless snowboarding
Seattle, Wash. (September 20, 2017) – In anticipation of the blower powder days and buttery park laps ahead, RIDE snowboards is opening the cage on the WARPIG- the ultimate boss hog in command of board meetings in all conditions. The complete opposite of tall, dark and handsome, ...read more
Waypoint Outdoor Names Beck Brand Manager and Partner with National Sales Organization
SEATTLE, WA — July 10, 2017 Waypoint Outdoor, the outdoor industry’s leading independent national sales agency, today named Amy Beck as Brand Manager and partner. Beck will play an integral role as the agency’s business portfolio expands and evolves. In late June Waypoint Outdoor ...read more
K2 Snowboarding Welcomes Thomas Johnson as New Marketing Manager
SEATTLE, WA (June 13, 2017) An industry leader for over 25 years, K2 Snowboarding is reaffirming its commitment to snowboarding with their strong new Marketing Manager hire. With a multi-faceted background that includes retail, sales and marketing, K2 is extremely pleased to ...read more
Hayter Comm Acquired by Seattle’s Williams-Helde
SEATTLE (May 11, 2017) – Hayter Communications, one of North America’s most recognized active lifestyle public relations agencies, today was acquired by Williams-Helde, a Seattle-based marketing communications firm that has represented an abundance of the Pacific Northwest’s ...read more
K2 Sports hires Jill Nazeer as Marketing Specialist
Seattle, WA (April 27, 2017) — K2 Sports has hired Jill Nazeer as its new Marketing Specialist for Atlas, Tubbs, and Madshus brands. She joins K2 Sports with years of marketing experience within the outdoor/fitness industry at The North Face as a Marketing Representative as well ...read more
Wagner Custom Skis Opens New Manufacturing Facility at Base of Telluride’s Mountain Village
Facilities Collaboration with Telluride Ski Resort Enables Further Growth for Burgeoning American-Made Custom Ski Manufacturer Telluride, CO (January 25,2017) – Wagner Custom Skis, the world’s only manufacturer of 100% custom skis, started off the year with the official opening ...read more
Outdoor Tech Launches Co-Lab with Netherlands-Based REHALL Performance Sportswear Brand in US at SIA Snow Sho
Laguna Hills, CA – No stranger to making already cool products smarter and more durable for the active winter sports crowd, Outdoor Tech® this week is launching a co-lab tech outerwear project with REHALL in the US, a Dutch-based maker of snow sports performance apparel. Serving ...read more
K2 Skis Welcomes Andrew Tiner as new Retail Marketing Specialist
SEATTLE, WA (December 15, 2016) – K2 Skis is pleased to announce the addition of triple-threat Andrew Tiner to the crew as Retail Marketing Specialist. With more than 10 years experience in sales, product & marketing, Tiner brings a high level of expertise and broad knowledge ...read more
International Women’s Ski Day is Right Around the Corner!
SEATTLE, WA (December 8, 2016) – Calling all women! The snow is falling and it’s time to have some fun on the slopes with your girls! In less than two weeks, on Saturday, December 17, the 4th annual International Women’s Ski Day (IWSD), created by K2 Skis, will take place across ...read more
New MSR DTX Crampon Adds Durability and Dependability to All-Terrain Revo Ascent and Lightning Ascent Snowshoes
SEATTLE, WA (November 29, 2016) — Mountain Safety Research® (MSR®), the world’s leading snowshoe manufacturer and maker of many pinnacle products for outdoor adventurers, takes snowshoe design a giant step forward with the introduction of the DTX Crampon. Available on the ...read more
K2 Outwear Launching Fall/Winter 2017
Vertical Brands Named Global Apparel Licensee SEATTLE, WA (November 17, 2016) – K2 Sports this week announced that it has licensed Vertical Brands of Shrewsbury, NJ, for worldwide distribution of K2-branded ski and snowboard outerwear and apparel starting Fall 2017. As part of ...read more
K2 Skis Signs Joss Christensen to the Team
SEATTLE, WA (November 9, 2016) – K2 Skis is thrilled to welcome Olympic Gold Medalist Joss Christensen to its roster of professional athletes. By adding Christensen to the Factory Team, K2 continues to show its dedication to the freestyle market while further solidifying one of ...read more
Cascade Designs Announces David Burroughs as New President
Seattle, WA (August 18, 2016) - Cascade Designs, known for its collection of award-winning brands including Therm-a-Rest®, Mountain Safety Research® (MSR), Platypus®, SealLine®, and PackTowl® announced today David Burroughs as the new President of Cascade Designs. David steps ...read more
The Dyrt Launches Crowdsourced Campground Search Platform, $100,000 Great Camping Giveaway
FOR IMMEDIATE RELEASE The Dyrt Launches Crowdsourced Campground Search Platform, $100,000 Great Camping Giveaway New go-to campground search tool that will take the guesswork out of choosing the perfect campsite. PORTLAND, OR (June 2, 2016) – Today, The Dyrt launches their new ...read more
Krissman Exits Outdoor Tech
Los Angeles, CA (June 2, 2016) – Caro Krissman, Founder and CEO of Outdoor Tech, a lifestyle electronics brand, sold his shares to the brands lead investor and has departed the brand. Under Krissman’s tenure, the brand grew rapidly being named to the Inc. 500 list of fastest ...read more
Elevated Status: Helly Hansen’s Elevation Shell Jacket Wins the Red Dot Design Award
OSLO, Norway (March 24, 2016) —Helly Hansen’s Elevation Shell Jacket has become the 139-year-old brand’s most award-winning product with recent accolades coming from the Red Dot design jury in Essen, Germany. This month the Elevation Shell Jacket was recognized as a leader among ...read more
Beartooth Launches 30-day Pre-Order for Off Grid Communication Platform
BOZEMAN, MT (Feb 22, 2016) – No cell service? Separated from your group? Battery is low and there is no way to contact anyone? We all feel this frustration when encountering no service. Today a new hardware startup, Beartooth, is launching pre-orders for their off-grid ...read more
Cascade Designs Names Venneri Director of Dealer & Customer Services
Cascade Designs is pleased to welcome Lizanne Venneri, Director of Dealer & Customer Services. In her role, Venneri will help lead the outdoor equipment manufacturer’s mission to be among the industry’s most progressive customer and dealer service providers. Venneri is ...read more
Helly Hansen and Nikwax Announce Care Partnership
Today Helly Hansen and Nikwax announced a new partnership to enhance the care and performance life of garments. Helly Hansen’s professional-grade Sport and Workwear products are used in some of the most demanding environments on the planet. By utilizing Nikwax’s safe and proven ...read more
Helly Hansen Elevation Shell Jacket Wins ISPO 2016 Product Recognition
OSLO, Norway (January 21, 2016) —Helly Hansen’s ULLR collection for freeride skiers continues to receive global recognition with the latest accolades coming from the ISPO trade show in Munich where the Elevation Shell Jacket received a coveted ISPO Award 2016/17. The ...read more
Superfeet Joins GoPro Mountain Games as Gold Sponsor
Superfeet Joins GoPro Mountain Games as Gold Sponsor December 21, 2015 (Ferndale, Wash.) — Superfeet, the maker of superior insoles and footwear for the active lifestyle, has agreed to join the GoPro Mountain Games as a gold level sponsor of the upcoming 15th anniversary ...read more
Platypus Meta™ Bottle Delivers Safe Drinking Water on the Go
SEATTLE, WA (December 17, 2015) – Access to clean drinking water has never been more convenient with the introduction of the Platypus Meta™ Bottle, available in Spring 2016 as either a standard water bottle (.75L, $19.95; 1L, $21.95), or a personal water filter system (1L Meta ...read more
Helly Hansen Expands “Ski Free” Program to Include 28 Resorts
[Norway, Fall/Winter 2015]- Helly Hansen delivers maximum versatility in its winter 2015-16 ski apparel collection in clean Scandinavian styles that promise comfort and performance in a variety of winter conditions. Skiers who buy Helly Hansen products this season will receive an ...read more
SealLine and Jackson Kayak Partner to Bring Custom Weatherproof Seat Bag to Jackson’s Premier Fishing Kayaks
Seattle, WA (July 31, 2015) – SealLine®, the leader in dry bags and packs, is pleased to announce its partnership with Jackson Kayak® on a custom SealLine weatherproof seat bag system for Jackson’s premier line of fishing kayaks. The bag brings 10L of close-at-hand weatherproof ...read more
MSR Names Sanders Category Director for Stoves
SEATTLE, WA — MSR® (Mountain Safety Research®), a manufacturer of premium, high-performance outdoor equipment since 1969, recently named Doug Sanders Category Director for Stoves. In his new role, Sanders will oversee all facets of product research, development and go-to-market ...read more
Therm-a-Rest Honcho Poncho Brings Warmth and Style to the Outdoors
Be king of the campfire with Therm-a-Rest’s quilted poncho SEATTLE, WA — Being camp royalty is hard work when you’re too busy concentrating on keeping warm. Enter the Honcho™ Poncho from Therm-a-Rest® to keep you toasty on brisk days and cool nights whether at the campsite, ...read more
Platypus Redefines Mountain Bike Hydration Packs for 2016
Platypus’ redesigned hydration packs deliver maximum comfort and utility SEATTLE, WA — Platypus, the leader in hydration products, today announced the update of its hydration pack collection for all-mountain (AM) and cross-country (XC) mountain bike riders. Platypus knows water ...read more
Therm-a-Rest® 2016 Sleeping Pad Collection Brings Ultimate Comfort to the Outdoors
Bring luxury camping to the next level with Therm-a-Rest’s new ultra-comfortable, self-inflating sleeping pads SEATTLE, WA (July 21, 2015) — Therm-a-Rest®, the leader in outdoor camping comfort since 1972, today announced the addition of three new mattresses in its Camp & ...read more
New Therm-a-Rest® NeoAir Camper SV Inflates Three Times Faster Than Traditional Mattresses Using Revolutionary Air Valve Design
SEATTLE, WA (July 21, 2015) — Therm-a-Rest®, the leader in premium outdoor camping comfort, today announced its all-new NeoAir® Camper™ SV: the most comfortable and stable NeoAir mattress providing campers with superhero-fast inflation and deflation in a three-season package. ...read more
MSR® Introduces FreeLite™ Freestanding Double-Wall Tent Series
New line represents MSR’s lightest freestanding double-wall tents SEATTLE, WA(July 21, 2015) — MSR® (Mountain Safety Research®) announced today its new FreeLite™ series – the lightest, double-walled freestanding tents in the MSR lineup – for the advanced outdoor adventurer who ...read more
MSR® (Mountain Safety Research®) Introduces Four-Person Elixir™ Tent for Weekend Campers
Family-size tent is the most livable backpacking and car camping tent in its class SEATTLE, WA (July 21, 2015) — MSR® (Mountain Safety Research®), the manufacturer of high-performance outdoor equipment since 1969, today announced the addition of an affordable, four-person tent ...read more
MSR Guardian, World’s Most Advanced Backcountry Water Purifier, Wins 2015 OutDoor Industry Gold Award
SEATTLE, WA — In 2009, the U.S. military selected MSR® (Mountain Safety Research®), the Seattle-based manufacturer of high-performance outdoor equipment and the leader in backcountry water treatment technology, to create a device capable of keeping its service members safe from ...read more
Alpine Canada Alpin And Helly Hansen Announce Long-Term Outerwear and Apparel Partnership
OSLO, Norway — Alpine Canada Alpin (ACA) announced today a new outerwear and apparel partnership with Helly Hansen, the leading apparel provider for ski professionals around the world. Beginning July 2015, Helly Hansen will outfit Canada’s alpine and para-alpine ski teams, ...read more
Explosive Sales Fuel Outdoor Tech® Management Hiring Binge
Four new sales and product leads join lifestyle consumer electronics brand LOS ANGELES, CA (June 4, 2015) – Outdoor Tech®, makers of rugged Bluetooth audio devices and portable power things, hired four new managers this month to oversee the company’s product expansions and sales. ...read more
MSR® (Mountain Safety Research®) Relaunches The Summit Register
MSR® (Mountain Safety Research®), the Seattle-based manufacturer of high-performance outdoor equipment, today announced the relaunch of its online publication, The Summit Register. Adventure has fueled MSR for more than 45 years, and like MSR’s founder Larry Penberthy original ...read more
Therm-a-Rest®, MSR® (Mountain Safety Research®) & Heliconia Bring Backpacking TV to Outdoor Enthusiasts Everywhere
Therm-a-Rest and MSR, the Seattle-based leaders in outdoor gear, and Heliconia, innovators in outdoors TV and WebTV productions are proud to announce the launch of Backpacking TV, a 19-part educational backpacking series geared towards outdoor enthusiasts. The series officially ...read more
Therm-A-Rest and American Hiking Society partner to inspire the country on National Trails Day®
Therm-a-Rest, the leader in outdoor comfort, and American Hiking Society, the only national non-profit dedicated to protecting the places you hike, are pleased to announce their formal partnership to help further the conservation initiatives across the country. Therm-a-Rest has ...read more
Helly Hansen Invites Sailors to #JoinOurCrew and Win an All-Inclusive Trip to Sail Newport
Norwegian sea captain Helly Juell Hansen’s legend began in 1877 off the coast of Norway with his love for the frigid, rough waters of the North Sea. Today, his namesake company is just as passionate about all forms of sailing from dinghy and coastal cruising to inshore and ...read more
Outdoor Tech® Annihilates 2014 Projections
LOS ANGELES, CA (January 28, 2015) -- Outdoor Tech®, a technology-driven lifestyle brand and designer of rugged wireless Bluetooth audio accessories for active, outdoor enthusiasts, announced this week that it has grown more than 150% over the last year and exceeded its 2014 ...read more
Smith and Outdoor Tech® Announce Audio System Partnership
Blending innovation and performance, Outdoor Tech® and Smith announced this week its new partnership for co-branded drop-in audio systems for all Smith adult snowsports helmets. Sold separately, the rugged and minimal design of the audio kits quickly and easily install into the ...read more
Outdoor Tech Extends Versatility of CHIPS® Audio Drop-Ins with All-In-One Headphones Accessory Line
Famous for their performance and universal compatibility in snow helmets, the CHIPS® and Wired CHIPS® can now come off the mountain with the addition of a new headphone kit, helmet pouch, beanie and headband. LOS ANGELES, CA (December 5, 2014) – Outdoor Tech®, makers of the ...read more
Outdoor Tech® Extends Helmet Audio Stronghold with Wired CHIPS®
Los Angeles, CA (November 5, 2014) – Outdoor Tech® forever changed the course of on-snow audio with its highly acclaimed Bluetooth wireless CHIPS® that add a new dimension of sound, simplicity and convenience to helmets. New this season, Outdoor Tech® spreads the love to ...read more
Helly Hansen’s App Allows Users to Challenge Olympic Medalists to a Duel
The fitness app and its latest feature is available for download now on iPhone and Androids OSLO, Norway (November 4, 2014) — At Helly Hansen, we believe there is no better motivation than competition. Built for athletes who want to push harder and run farther, the new Winter ...read more
Selkirk Wilderness Skiing Names Helly Hansen Official Uniform Provider
Renowned snowcat skiing company joins more than 40,000 resort employees in North America and Europe OSLO, Norway (November 4, 2014) — Helly Hansen announced today its new partnership with Selkirk Wilderness Skiing, the world’s original snowcat skiing guide service. Beginning in ...read more
Helly Hansen Teams up with the iconic Banff Mountain Film and Book Festival
The Norwegian brand will present the Award for Best Film on Mountain Culture and support adventure filmmakers from around the globe OSLO, Norway (November 4, 2014) — Helly Hansen is sponsoring the 38th annual Banff Mountain Film and Book Festival’s Adventure Filmmakers’ Workshop ...read more
Mervin Manufacturing Teams with Hayter Comm
FOR IMMEDIATE RELEASE Contact: Casey [email protected] Mervin Manufacturing Teams with Hayter Comm SEATTLE (October 21, 2014) – Mervin Manufacturing, makers of Lib Tech, Gnu and Roxy Snowboards, has named Hayter Communications as its PR agency of record for the 2014/15 ...read more
Outdoor Tech® Delivers the Three Bears of Portable Power with Expanded Kodiak Collection
Rugged, Dust and Waterproof Portable Power Banks Offered on Indiegogo Beginning October 13 Los Angeles, CA (October 13, 2014) – He who wields Outdoor Tech’s Kodiak holds the power of the future. Building upon the initial success of its fully waterproof, dustproof and shockproof ...read more
Sun Valley Resort Names Helly Hansen Official Uniform Provider
Sun Valley Resort announced today a new uniform partnership with Helly Hansen, the leading apparel provider for mountain sports professionals around the world. Starting October 2014, Helly Hansen will outfit America’s original year-round resort with outerwear, midlayers, ...read more
Therm-a-Rest® LuxuryLite™ Cot Accessories Win Award at 2014 Outdoor Trade Show
Therm-a-Rest, the Seattle-based leader in camp comfort, today announced that two of its 2015 LuxuryLite™ “cot” collection accessories have won an award at the 2014 Outdoor Show Novel Awards for 2015 products, as selected by UK retailers and industry experts. The Therm-a-Rest ...read more
Ass Armor Lives Up To The Name With Advanced Snowboarding Tailbone Innovation
LOS ANGELES – To snowboard is to injure one’s tailbone. Whether it’s a bruise or a fracture, nearly everyone who rides has whimpered after catching an edge on hard pack and crawled away in pain. Ass Armor™ takes the hit for you with a new lightweight, low profile compression ...read more