OSLO, Norway (March 24, 2016) —Helly Hansen’s Elevation Shell Jacket has become the 139-year-old brand’s most award-winning product with recent accolades coming from the Red Dot design jury in Essen, Germany. This month the Elevation Shell Jacket was recognized as a leader among 5,214 new products in the competition reviewed by a jury of 41 design experts, including ICE and Transrapid designer Alexander Neumeister, fashion icon Jimmy Choo and automotive design legend Chris Bangle.

 The professional-grade Elevation jacket received the award based on its functionality, degree of innovation and recognized quality. Built for big mountain skiers, the jacket features extra durable Helly Tech® fabrics with a combination of an air permeable membrane and H2Flow™ temperature regulation system that uses PrimaLoft® Silver Insulation Active. The exclusive design makes it the burliest, most breathable and highest performing jacket in Helly Hansen’s ULLR freeride ski apparel collection.

“The Elevation Shell Jacket is truly unique in its design. Its durability and comfort features make it ideal for a broad range of winter conditions,” said Philip Tavell, Category Managing Director for Ski. “The Red Dot award is especially meaningful because Helly Hansen’s product was up against so many other top designs in multiple categories. It’s a great honor to receive this recognition and is a compliment to the collaboration between our product development team and global ski ambassadors.”

Helly Hansen has consistently introduced state-of-the-art designs and technical innovations since its founding in 1877, including the first supple waterproof fabrics for the commercial fishing industry 139 years ago, the first pile fabrics in the 1960s, the first technical base layer in 1971 and the H2Flow™ temperature regulation system in 2012.

The Elevation Shell Jacket is part of Helly Hansen’s 2016-17 ULLR™ freeride outerwear collection, available in September 2016, that caters to skiers who pursue high-intensity experiences beyond resort terrain and require the utmost protection and versatility in apparel.

Helly Hansen Elevation Shell Jacket Features:

• Helly Tech® Professional
• Waterproof, windproof and breathable
• 3-ply fabric construction
• Fully seam sealed
• Durable Water Repellency treatment (DWR)
• H²Flow™ System for optimal comfort
• Mechanical venting zippers
• RECCO® Advanced Rescue System
• Hi-Viz brim and details for safety
• Fusion modular system jacket to pant
• Snap away stretch powder skirt
• Fixed helmet compatible and adjustable hood
• 2 bellow pockets and 2 chest pockets
• Wrist gaiters with thumb hole
• Internal pockets for goggles, with goggle shammy
• Ski-pass pocket
• YKK® Aquaguard Vislon® water resistant zippers

About Helly Hansen

Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple, waterproof fabrics almost 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award winning and patented H2Flow® temperature regulating technology. Helly Hansen is a leader in both technical sailing and performance ski apparel. Its ski uniforms are worn and trusted by more than 50,000 professionals and can be found on Olympians, National Teams and at more than 200 ski resorts and mountain guiding operations around the world. Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.