The Norwegian brand will present the Award for Best Film on Mountain Culture and support adventure filmmakers from around the globe
OSLO, Norway (November 4, 2014) — Helly Hansen is sponsoring the 38th annual Banff Mountain Film and Book Festival’s Adventure Filmmakers’ Workshop and the Award for Best Film on Mountain Culture.
“It’s in our Scandinavian roots to support the best film on Mountain Culture this year at the Banff Festival,” said Damien Etchaubard, marketing manager for Helly Hansen Canada. “Helly Hansen’s products and designs stem from strong mountain and ocean cultures. Our company was born where the mountains meet the sea.”
Helly Hansen is also proud to support Independent and emerging filmmakers who will transform their film projects from ideas into reality during the eight-day workshop. Participants include elite athletes, expeditionists, and amateur filmmakers.
On Friday, November 7, Helly Hansen will present three back-to-back free screenings of Helly Hansen ambassadors JF Plouffe and Matt Elliott’s short film Boards N Fjords. The film documents the duo’s sail-to-ski adventure in British Columbia’s fjords and the surrounding glaciated peaks. The first free screening begins at 6:30 p.m.
To learn more on Helly Hansen’s involvement in the Banff Mountain Film and Book Festival and explore their newest collection, visit the 137-year-old Norwegian brand at the Mountain Marketplace, a one-stop shop for planning your next big-mountain adventure. Helly Hansen will be promoting its newest baselayers, midlayers, and outerwear for all your future adventures.
For more information, please visit www.hellyhansen.com.
About Helly Hansen
Founded in Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple, waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical baselayers made with Lifa® Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 60 ski resorts and mountain guiding operations and has outfitted more than 33,000 mountain professionals. The brand's outerwear, baselayers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com.