Selkirk Wilderness Skiing Names Helly Hansen Official Uniform Provider

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Renowned snowcat skiing company joins more than 40,000 resort employees in North America and Europe

OSLO, Norway (November 4, 2014) — Helly Hansen announced today its new partnership with Selkirk Wilderness Skiing, the world’s original snowcat skiing guide service. Beginning in October 2014, Helly Hansen, the leading global apparel provider for mountain sports professionals, will outfit the 40-year-old guide company with outerwear, midlayers, baselayers, and accessories for all guides, employees and retail operations.

With the addition of Selkrik Wilderness Skiing to its family of resort and guide partners, the namesake company of Norwegian sea captain Helly Juell Hansen, who pioneered the world’s first waterproof outerwear, now outfits more than 40,000 mountain professionals at more than 70 resorts and guiding companies worldwide.

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“Selkirk Wilderness Skiing shares Helly Hansen’s passion for the mountains and the importance of being comfortable, dry and safe in any weather,” said Damien Etchaubard, marketing manager for Helly Hansen Canada. “Helly Hansen delivers the highest quality product, making us a seamless match for Selkirk Wilderness Skiing renowned for its unparalleled guided ski experiences.”

As part of the agreement, Selkirk Wilderness Skiing will collaborate with Helly Hansen in the design and testing of future product lines and collaborate on marketing initiatives. Selkirk Wilderness Skiing guides will serve as Helly Hansen ambassadors and play a starring role in upcoming marketing assets.

“We trust Helly Hansen to keep our guides safe, dry, and comfortable in any condition so we can focus on giving our guests a once-in-a-lifetime experience,” said Megan Osak, general manager for Selkirk Wilderness Skiing. "The name Helly Hansen is synonymous with quality and performance. We are very excited and think it very fitting that Selkirk Wilderness Skiing, the original cat ski company, has partnered with the original outerwear company, Helly Hansen.”

For more information, please visit www.hellyhansen.com and http://www.selkirkwilderness.com.

About Helly Hansen

Founded in Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple, waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical baselayers made with Lifa® Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 60 ski resorts and mountain guiding operations and has outfitted more than 33,000 mountain professionals. The brand's outerwear, baselayers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com

About Selkirk Wilderness Skiing

In 1975, Allan and Brenda Drury pioneered snowcat skiing in the small community of Meadow Creek, BC Canada. Today, Megan and Paul Osak own and operate Selkirk Wilderness Skiing. For the past 40 years, SWS has offered an alternative to both lift-serviced and helicopter skiing and riding. Visitors to SWS can experience more than 80,000 vertical feet of untracked bliss per week. The network of snowcat roads provides skiing within an area of 30 square miles (the size of Vail and Whistler/Blackcomb combined) with runs up to 4,000 vertical feet and 15 meters (50 feet) of snowfall a year. To learn more about Selkirk Wilderness Skiing, visit www.selkirkwilderness.com.

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