Sail Newport Names Helly Hansen Official Apparel and Footwear Partner

Author:
Updated:
Original:

Sail Newport, New England’s largest public sailing center, today announced a multi-year sponsorship with Helly Hansen as its official apparel and footwear partner. The partnership brings together Sail Newport’s community sailing leadership with the technical innovation of Helly Hansen for all sailing conditions.

Sail Newport selected the Norwegian brand for its 137 years of expertise in manufacturing technical and lifestyle apparel for professionals and recreational sailors. Helly Hansen will be the official apparel partner for selected Sail Newport-organized 2014 Regattas, including the Youth Challenge, the BEG Advanced Race Clinic, the Newport Regatta, the USODA New England Championships, the J24 World Championship, the Sail Newport Blind National Championship, and the Halloween Howl Youth Regatta.

“Helly Hansen’s relationship with Sail Newport is a natural fit,” said Filip Francke, vice president and general manager of Helly Hansen’s North American Sport & Work Wear division. “Sailing has been a part of our cultural fiber since Norwegian sea captain Helly Juell Hansen created the first supple waterproof fabrics for his crew in 1877. With the Sail Newport partnership, Helly Hansen is taking the next step in its long-term commitment to support and serve the US sailing and boating/watersport community’s growth.”

For the next two years, Helly Hansen will outfit Sail Newport instructors, coaches, staff, race teams and race committees with clothing from its sailing line. In addition, Helly Hansen will provide apparel awards for a variety of regattas and events. Helly Hansen tech T-shirts, foul weather jackets and pants, spray tops, fleece items, caps, beanies, and footwear will be featured at the Sailing Center and at selected adult and youth regattas. In keeping with Sail Newport’s community focus, Helly Hansen will partner with Sail Newport to support and create educational material, from how to dress on the water to instructional materials to enhance the development of the next generation of sailors.

“Helly Hansen is the hands-down leader in developing innovative products for sailors in all disciplines from off-shore racing to inshore sailing, coastal cruising, and dinghy racing,” said Brad Read, executive director ofSail Newport. “Their apparel and footwear bridges all facets of the sailing lifestyle both on and off the water. We’re thrilled to have Helly Hansen involved in our educational and instructional sailing programs for all ages in our community.

About Sail Newport

Sail Newport, Inc., founded in 1983, is a non-profit 501 (C) (3) organization. Sail Newport is home to New England's largest public sailing center and is considered Rhode Island's premier public sailing site. Award winning instructional programs, fleets of rental boats and a prime one-design sailing facility equipped with two hoists are just some of our features. The Dr. Robin Wallace Youth Sailing Center is the headquarters of Sail Newport's Youth Sailing Program serving hundreds of children each season. Dinghy docks, ramp-launching, summer and winter storage, waterfront hospitality venues and ample free parking round out Sail Newport’s assets to racing and cruising sailors. To learn more, visit www.sailnewport.org.

About Helly Hansen

Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple, waterproof fabrics more than 137 years ago, created the first fleece fabrics in the 1960s and introduced the first technical baselayers made with LIFA® Stay Dry Technology in the 1970s. Today, the brand's off-shore racing, inshore sailing, coastal cruising, rainwear and marine lifestyle apparel and footwear are sold in more than 40 countries. To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com/sailing.

###

Related

Untitled

Helly Hansen Invites Sailors to #JoinOurCrew and Win an All-Inclusive Trip to Sail Newport

Norwegian sea captain Helly Juell Hansen’s legend began in 1877 off the coast of Norway with his love for the frigid, rough waters of the North Sea. Today, his namesake company is just as passionate about all forms of sailing from dinghy and coastal cruising to inshore and ...read more

Helly Hansen Hires Jenny Daudlin to Steer North America Sailing Division

Helly Hansen is experiencing record growth this season throughout all of its North American distribution channels, including its sailing and watersports divisions. In order to maximize its historic sailing influence, Helly Hansen this week named Jenny Daudlin to the newly created ...read more

Selk

Selkirk Wilderness Skiing Names Helly Hansen Official Uniform Provider

Renowned snowcat skiing company joins more than 40,000 resort employees in North America and Europe OSLO, Norway (November 4, 2014) — Helly Hansen announced today its new partnership with Selkirk Wilderness Skiing, the world’s original snowcat skiing guide service. Beginning in ...read more

Helly Hansen Is The Official Apparel Partner for The Canadian Sailing Team

Sail Canada, the national governing body for sailing, today announced Helly Hansen as the 2014 Canadian Sailing Team’s official apparel partner. Sail Canada selected Helly Hansen for its unparalleled Helly Tech® waterproof breathable technology as well as its shared commitment to ...read more

HellyHansen_WinterDuel_App

Helly Hansen’s App Allows Users to Challenge Olympic Medalists to a Duel

The fitness app and its latest feature is available for download now on iPhone and Androids OSLO, Norway (November 4, 2014) — At Helly Hansen, we believe there is no better motivation than competition. Built for athletes who want to push harder and run farther, the new Winter ...read more

Sun Valley Resort Names Helly Hansen Official Uniform Provider

Sun Valley Resort announced today a new uniform partnership with Helly Hansen, the leading apparel provider for mountain sports professionals around the world. Starting October 2014, Helly Hansen will outfit America’s original year-round resort with outerwear, midlayers, ...read more

Helly Hansen Teams up with the iconic Banff Mountain Film and Book Festival

The Norwegian brand will present the Award for Best Film on Mountain Culture and support adventure filmmakers from around the globe OSLO, Norway (November 4, 2014) — Helly Hansen is sponsoring the 38th annual Banff Mountain Film and Book Festival’s Adventure Filmmakers’ Workshop ...read more

Helly Hansen H2 Flow Honored with Norwegian Design Council Award

Norwegian Design Council Bestows Award for Design Excellence on Helly Hansen’s Innovative H2 Flow Jacket OSLO, Norway — Helly Hansen’s H2 Flow Jacket continues to receive recognition for its innovative, patent-pending temperature regulating technology and its clean, progressive ...read more

Challenge Yourself to #FeelAlive with Helly Hansen

OSLO, Norway (November 17, 2016) — What makes you feel most alive? Being at the top of a mountain peak with breathtaking vistas or battling against the force of the vast oceans? Being out there, connected with nature and the elements provides unique moments that make you feel ...read more