Helly Hansen H2 Flow Honored with Norwegian Design Council Award


Norwegian Design Council Bestows Award for Design Excellence on Helly Hansen’s Innovative H2 Flow Jacket

OSLO, Norway — Helly Hansen’s H2 Flow Jacket continues to receive recognition for its innovative, patent-pending temperature regulating technology and its clean, progressive design. The latest acknowledgement is one of Scandinavia’s most prestigious design honors: the Award for Design Excellence by the Norwegian Design Council.

The acclaimed award follows on the heels of the 2012 GOOD DESIGN™ award, which was granted by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies, in January 2013.

Warmer, Cooler, Lighter: H2FLOW™ is a groundbreaking design that combines an insulation layer, an airflow venting system, and a protective barrier. It allows adventurers to regulate their body temperature in a wider variety of conditions, activities, and climates.

In Fall 2013-14, Helly Hansen will expand its H2FLOW™ construction into multiple mid layers, sportswear parkas, and technical ski jacket designs. Helly Hansen’s professional mountaineering and sailing partners regularly test H2FLOW™ in the world’s harshest climates, from Antarctica’s highest peak, Vinson Massif, to Cape Horn, home to notoriously rough seas.

“It is in our Scandinavian nature to create stylish, sleek apparel and outerwear that also delivers on a performance level,” said Kristoffer Ulriksen, category manager for Helly Hansen. “Helly Hansen’s H2FLOW™ technology is a game changer that’s transforming the way the outdoor industry thinks about temperature management. It literally allows users to self-regulate their body temperatures in a wide variety of weather conditions.”

Helly Hansen has a long history of innovation and first-to-market product solutions that have altered the way the outdoor industry approaches protection, performance, and design. H2FLOW™ technology is one of many Helly Hansen firsts, including LIFA®, the first technical apparel base layer introduced in the 1970s; Pro-Pile™, the precursor to modern fleece introduced in the ‘60s; and the Three-Layer Principle of dress that has become the standard for outdoor adventures.

Helly Hansen

Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple, waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical base layers made with LIFA® Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 60 ski resorts and mountain guiding operations and has outfitted more than 33,000 mountain professionals. The brand's outerwear, base layers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com.

The Norwegian Design Council

The Norwegian Design Council is a national strategic body for design in Norway. The body’s mission is to promote the use of design as a strategic tool for innovation, in order to achieve greater creation of value in Norwegian trade and industry. The Norwegian Design Council (NDC) was established in 1963 by the Norwegian Trade Council and the Confederation of Norwegian Business and Industry (NHO). One of the Norwegian Design Council's main activities is the annual Award for Design Excellence and the Honours Award for Design Excellence given to companies and designers who have developed successful design solutions. For more information, visit www.norskdesign.no


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