Helly Hansen’s H2 Flow Jacket Wins the 2012 GOOD DESIGN Award

The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies Awards Helly Hansen’s Groundbreaking Jacket with its Prestigious Design Award
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Helly Hansen's H2 Flow Jacket continues to collect awards for its innovative, patent-pending temperature regulating technology and its clean, progressive design. The latest recognition is the prestigious 2012 GOOD DESIGN award granted by The Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies.

Founded in Chicago in 1950, GOOD DESIGN is the world's oldest and most recognized program for design excellence. For 2012, the Chicago Athenaeum vetted submissions from several thousand of the world’s leading manufacturers, industrial, and graphic design firms.

In November, the jury met in New York and narrowed the field to more than 700 product designs and graphics worthy of the GOOD DESIGN Award for Design Excellence. The full list of winners can be found at chi-athenaeum.org.

Warmer, Cooler, Lighter: H2FLOW is a groundbreaking design that combines an insulation layer, an airflow venting system, and a protective barrier. It allows adventurers to regulate their body temperature in a wider variety of conditions, activities, and climates. In Fall/Winter 2013- 14, Helly Hansen will expand its H2FLOW construction into multiple mid layers, sportswear parkas, and technical ski jacket designs.

Helly Hansen has a long history of innovation and first-to-market product solutions that have altered the way the outdoor industry approaches protection, performance, and design. H2FLOW technology is one of many Helly Hansen firsts, including LIFA®, the first technical apparel base layer introduced in the 1970s; Pro-Pile, the precursor to modern fleece introduced in the ‘60s; and the Three-Layer Principle of dress that has become the standard for outdoor adventures.

“Helly Hansen’s H2FLOW technology is a game changer that’s transforming the way people think about temperature management,” said Kristoffer Ulriksen, category manager for Helly Hansen. “We’re honored that it’s been recognized by the Chicago Athenaeum as one of 2012’s most groundbreaking designs.”

Helly Hansen H2 Flow Jacket Features:
Patent-pending H2FLOW Technology
A unique layer of Polartec® 200g insulation with positive and negative spaces Air flow ventilations ports with YKK zippers
Ripstop fabric shell
bluesign®-approved fabrics

For more information, contact:
Joumana Løvstad
Helly Hansen Global Marketing and Communication Manager joumana.lovstad@hellyhansen.com
Tel: +47 90715393

ABOUT HELLY HANSEN

Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple, waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical base layers made with LIFA® Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 60 ski resorts and mountain guiding operations and has outfitted more than 33,000 mountain professionals. The brand's outerwear, base layers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com.

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