USSA Names Helly Hansen Official Baselayer

The U.S. Ski and Snowboard Association (USSA) today named Helly Hansen as the official baselayer of the U.S. Alpine Ski Team.
Author:
Updated:
Original:

PARK CITY, UT (November 30, 2012) — The U.S. Ski and Snowboard Association (USSA) today named Helly Hansen as the official baselayer of the U.S. Alpine Ski Team. The team’s 48 athletes will wear Helly Hansen���s baselayers during competitions beginning this week at the Audi Birds of Prey World Cup event at Beaver Creek, CO, through the end of the 2016 season.

The USSA chose Oslo-based Helly Hansen due to the company’s shared commitment to performance, innovation and style. U.S. Ski Team athletes will wear HH Dry, HH Dry Revolution and HH Warm baselayers during more than 75 World Cup races in 12 countries over the course of each season.

Helly Hansen introduced the world’s first technical base layers in the early 1970s featuring its exclusive LIFA® technology. LIFA is a hydrophobic fiber that inherently stays dry on the inside by pulling excess moisture away from the skin unlike wicking wool and polyester alternatives. Today Helly Hansen is the world’s top selling baselayer brand.

“Dry, warm skin is a key enabler for athletes maintaining peak performance levels over longer periods,” said Erik Burbank, Helly Hansen’s Vice President Global Marketing. “Helly Hansen’s baselayers will give the U.S. Ski Team a distinct advantage by helping them to stay comfortable in frigid to spring-like conditions.”

USSA is a performance-based organization with a vision of being the best in the world. Its athletes achieved this at the Olympic Winter Games in Vancouver with 21 medals. The product the athletes wear directly contributes to their results.

Performance focused companies like Helly Hansen are important partners for our Team,” said USSA Chief Marketing Officer, Michael Jaquet. "We always look for good fits with our sponsors and suppliers and we have that with Helly Hansen."

ABOUT HELLY HANSEN

Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple, waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical baselayers made with LIFA® Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 60 ski resorts and mountain guiding operations and has outfitted more than 33,000 mountain professionals. The brand's outerwear, baselayers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com.

ABOUT THE USSA

The U.S. Ski and Snowboard Association (USSA) is the national governing body of Olympic skiing and snowboarding. Developed to facilitate participation in national and international competition, the Olympic sports organization provides structure for competitive skiing and snowboarding. From grassroots programs to governance of sport, management of rules, competitions and athletic rankings, the USSA oversees athletic pipelines for development in the sports. With a vision to make the USA the best in the world in Olympic skiing and snowboarding, the USSA provides leadership and direction for tens of thousands of young skiers and snowboarders who share an Olympic dream while maintaining a strong adherence to core values. The USSA, established in 1905, operates out of the national training and education facility, the Center of Excellence, in Park City, UT. For more information, visit www.ussa.org.

Related

USSA Names Helly Hansen Official Baselayer

PARK CITY, UT (November 30, 2012) — The U.S. Ski and Snowboard Association (USSA) today named Helly Hansen as the official baselayer of the U.S. Alpine Ski Team. The team's 48 athletes will wear Helly Hansen's baselayers during competitions beginning this week at the Audi Birds ...read more

Helly Hansen is Official Clothing Partner for Walking With The Wounded

Technical sportswear brand, Helly Hansen has announced it will be the Official Clothing Partner for Walking With The Wounded’s (WWTW) Allied South Pole 2013 Challenge, taking place in November 2013. Walking With The Wounded is a UK based charity, which funds the re-training and ...read more

Helly Hansen is Official Clothing Partner for Walking With The Wounded

Helly Hansen announced today it will be the official clothing partner for Walking With The Wounded’s (WWTW) Allied South Pole 2013 Challenge in November 2013. Walking With The Wounded, a UK-based charity that funds the re-training and re-education of wounded servicemen and women, ...read more

Helly Hansen’s 2013 Big Mountain Battle Series Kicks Off

Helly Hansen’s fifth-annual Big Mountain Battle kicked off to gorgeous bluebird skies and enthusiastic crowds at Fernie Alpine Resort and Squaw Valley Ski Resort. “The skies opened up at Squaw and Fernie for gorgeous bluebird days. The crowds’ enthusiasm was infectious, as they ...read more

Helly Hansen Names Graham Gephart N.A. Senior Marketing Manager

Helly Hansen today named Graham Gephart to the newly created Senior Marketing Manager position for Helly Hansen North America. In his new role, Gephart will oversee regional strategy, advertising, retail marketing, public relations, social media, and marketing collaborations with ...read more

Sun Valley Resort Names Helly Hansen Official Uniform Provider

Sun Valley Resort announced today a new uniform partnership with Helly Hansen, the leading apparel provider for mountain sports professionals around the world. Starting October 2014, Helly Hansen will outfit America’s original year-round resort with outerwear, midlayers, ...read more

Selk

Selkirk Wilderness Skiing Names Helly Hansen Official Uniform Provider

Renowned snowcat skiing company joins more than 40,000 resort employees in North America and Europe OSLO, Norway (November 4, 2014) — Helly Hansen announced today its new partnership with Selkirk Wilderness Skiing, the world’s original snowcat skiing guide service. Beginning in ...read more

Vail Resorts and Helly Hansen Announce Exclusive Five-Year Apparel & M

Vail Resorts, Inc. (NYSE: MTN) announced today a new five-year partnership with Helly Hansen, a global leader in technical apparel and footwear. The partnership makes Helly Hansen the official uniform and apparel provider for the 15,000 mountain professionals working at its six ...read more

Helly Hansen to Promote Norwegian Fjords Worldwide

In a fully integrated communications campaign, outdoor brand Helly Hansen and Fjord Norway teams up to give consumers from around the world the opportunity to experience one of the world's most spectacular destinations. The campaign builds on the ”Helly Hansen Catwalk” theme, ...read more