Helly Hansen is Official Clothing Partner for Walking With The Wounded

Helly Hansen announces it will be the official clothing partner for Walking With The Wounded’s (WWTW) Allied South Pole 2013 Challenge in November 2013.
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Technical sportswear brand, Helly Hansen has announced it will be the Official Clothing Partner for Walking With The Wounded’s (WWTW) Allied South Pole 2013 Challenge, taking place in November 2013.

Walking With The Wounded is a UK based charity, which funds the re-training and re-education of wounded servicemen and women. Walking With The Wounded stages extreme expeditions to illustrate the extraordinary determination and courage of injured soldiers, and Helly Hansen has been the charity’s chosen Clothing Partner since its first expedition to the North Pole in 2011, followed by an attempt to reach the summit of Mount
Everest in 2012.

This year, Helly Hansen will once again be supporting Walking With The Wounded as it embarks on its most ambitious and exciting expedition to date. The 2013 expedition will see three teams of wounded servicemen from the UK, US and Commonwealth (Australia and Canada), head to Antarctica to race against each other in an attempt to reach the Geographic South Pole.

Antarctica is known to be the coldest, windiest and driest place on earth, and the wounded
servicemen and women are expected to cover 335km over 16 days, encountering temperatures as low as -40°C. With comfort and safety of paramount importance, it’s crucial for each individual to be kitted out in gear that’s guaranteed to keep them warm, dry and protected from the extreme brutality of the elements they will face throughout the expedition.

Helly Hansen announced as Official Clothing Partner for Walking With The Wounded’s most ambitious challenge to date Helly Hansen has an unparalleled reputation and enviable heritage in protecting and enabling professionals who make their living in extreme
conditions on oceans and mountains around the world.

For the past three years it has worked closely alongside with Walking With The Wounded, and has used experiences from its support of the North Pole and Everest expeditions to supply the teams with a full range of technical kit and accessories suitable
for an expedition of this kind, and modified to meet the unique challenges of the participants given the nature of their injuries.

Erik Burbank, VP Marketing at Helly Hansen says: " We continue to be inspired and humbled by the sheer determination of these wounded servicemen.The South Pole is undoubtedly one of the toughest places on earth to reach, and to attempt a challenge of this kind after experiencing such life changing injuries is simply awe inspiring. Helly Hansen is thrilled to be able to supply equipment, gear and clothing that will help to provide each team member with the confidence they need to succeed with this quest.”

Key pieces of Helly Hansen clothing used by Walking With The Wounded include:
Verglas Expedition Down Parka and Down Trousers: Designed for Polar expeditions and extreme cold, the Verglas Expedition Down Parka is a key piece for keeping the servicemen warm in Antarctica. The jacket was developed with input from the WWTW expedition to the North Pole in 2011 and features a full box constuction filled with
European 700 fillpower down for supreme insulation. The jacket is manufactured using a strong but light Pertex® fabric, meaning that despite its large size it is incredibly lightweight. The design is protective and functional with extra length, a big hood, and large zips and buttons that can easily be operated when wearing mittens.

Helly Hansen announced as Official Clothing Partner for Walking With The Wounded’s most ambitious challenge to date The Verglas Expedition Parka is available in the latest Helly Hansen Collection. The Down Trousers are available on request.
Expedition Shell Jacket and Salopette Trouser: This windproof outerwear is made in a highly breathable and waterproof HellyTech fabric commonly used for skiing. The kit has been developed as a result of the 2011 North Pole expedition and is specifically designed for use in Polar regions. This jacket and pant provides extra protection against extreme wind and cold, and features oversized zips and buttons for ease of operation when wearing gloves. In addition Helly Hansen has made personal modifications for several of the wounded servicemen in order to create solutions that are tailored to cater for their various injuries.

Expedition Mitten:
To cater for individual requirements, Helly Hansen has developed a component system with a shell outer mitten featuring an option of two different inner mittens; one of boiled wool and one of Helly Hansen’s unique lightweight and quick drying Helly Hansen Fiberpile®. In addition a fleece glove is supplied for use when mittens have been removed to deal with tasks requring the use of the fingers, and to protect the bare skin from sticking to metal components. The outer shell mitten is constructed with goat leather palm for maximum grip and durability. It features an outside attachment point and a leach for added security.

Baselayers:
Knowing that moisture management is key when dressing for an Antarctic expedition, Helly Hansen has ultilised its extensive range of baselayers and Lifa technology.. The teams will be wearing HH®Dry, a light weight 100% synthetic baselayer, to move sweat away from the skin which is important during high intensity skiing. As a second layer they are using HH®Warm, a baselayer combining the Lifa® fibre with Merino Wool, making it ideal for moving moisture whilst keeping warm.

For further press information or hi res images please contact Polly Tyekiff:
polly@adpr.co.uk Beki Knowles: beki@adpr.co.uk or Kate O’Sullivan:
kate@adpr.co.uk or call the ADPR office on 01460 241 641.

About Helly Hansen:
Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living in some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple, waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical base layers made with LIFA® Stay Dry Technology in the 1970s. Today, Helly Hansen is the official uniform partner for more than 60 ski resorts and mountain guiding operations and has outfitted more than 33,000 mountain professionals. The brand's outerwear, base layers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com

About Walking With The Wounded:
Walking With The Wounded is a project aiming to raise funds to assist with the re-training and reeducation of British servicemen and women. The project sees a group of military servicemen embarking on adventurous expeditions around the world. Individuals can donate to Walking With The Wounded South Pole Expedition at www.walkingwiththewounded.org.uk.

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