Helly Hansen Forges Three-Year Partnership with Mountain Madness

Helly Hansen announced today a three-year partnership agreement with world-renowned guiding company Mountain Madness to outfit the operation’s guides with technical apparel from head to toe through 2013.

OSLO, Norway (February 11, 2011) — Helly Hansen, based in Oslo, Norway, announced today a three-year partnership agreement with world-renowned guiding company Mountain Madness to outfit the operation's guides with technical apparel from head to toe beginning this season and extending through 2013.

Founded in Seattle in 1984 by famed mountaineer Scott Fischer, Mountain Madness is one of the world's most respected guide services with expeditions to the Seven Summits and other mountain adventures.

“Helly Hansen has more years of experience outfitting mountain professionals than anyone,” said Mark Gunlogson, Mountain Madness president. “We are excited to keep our partnership thriving with Helly Hansen, which goes back to the days of Fisher. Our guides continue to spend an abundance of their lives in completely inhospitable places so apparel that protects and enables them to do their jobs is mandatory. We have already been testing the designs for months and are completely confident about going into the field with the gear.”

Helly Hansen has been outfitting outdoor professionals ever since it created the world's first supple waterproof fabrics in 1877. The Mountain Madness uniforms are drawn from Helly's professional-grade Odin Series of jackets, pants, insulators and base layers designed for long-term wear around rock, ice, snow and rain.

“Mountain Madness guides are the rock stars of the industry,” said Erik Burbank, Helly Hansen's chief marketing officer. “These guys are the real deal and play the dual roles of brand ambassadors and a resource for the design and testing of Helly products moving forward. There isn't a more challenging proving ground for our gear than the environments that Mountain Madness guides experience on a regular basis.”

About Helly Hansen
Founded in Moss, Norway in 1877, Helly Hansen continues to outfit professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living among some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and complete their jobs. The company invented the first supple waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical base layers made with LIFA® Stay Dry Technology in the 1970s. Today, Helly Hansen is the uniform choice of more than 35,000 ski resort and mountain guiding professionals.. The brand's outerwear, base layers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries. To learn more about Helly's latest collections, visit www.hellyhansen.com.

About Mountain Madness
Founded in 1984, Mountain Madness is a mountain adventure guide service and mountaineering school based in Seattle, Washington. The company provides high quality guided expeditions to the world's highest peaks and treks and climbs on seven continents. In addition, the company offers mountaineering, rock climbing, avalanche safety, and skiing courses. Every trip provides the best food, highly qualified guides (expert in their specific destination), and the opportunity for cultural exchange, wilderness skills development, and self-discovery. For more information visit www.mountainmadness.com.