Virgin Oceanic Chooses Helly Hansen as its Exclusive Uniform Provider

Sir Richard Branson Selects Helly Hansen to Outfit his Expedition to the World’s Deepest Ocean Trenches

Sir Richard Branson selected Helly Hansen as his exclusive uniform provider for his upcoming Virgin Oceanic Expedition to explore the world's deepest trenches.

Branson and a group of world-class scientists will kick off the expedition later this year with the exploration of the 35,839-feet-deep Mariana Trench off the Pacific island of Guam, pending regulatory approvals.

Branson's expedition aims to provide the scientific community, along with the rest of the world, with in-depth data on the world's deepest points via open-source platforms that will allow the public to access and share in the experience.

Virgin Oceanic selected Helly Hansen as its exclusive provider of apparel, footwear and accessories because of its unparalleled heritage in protecting and enabling professionals who make their living in extreme conditions on oceans and mountains around the world.

“Virgin Oceanic is an exciting and demanding project that will put our teams in some of the world's most extreme environments — above and below the ocean's surface,” said Branson. “Extreme environments demand the right gear and we're thrilled to have Helly Hansen as part of the Virgin Oceanic team.”

Helly Hansen will outfit Virgin Oceanic expedition members with a breadth of products; from technical offshore sailing suits used on Cheyenne, to technical base layers used on board Deep Challenger.

“Helly Hansen was founded by a sea captain 135 years ago, so the sea is in our blood,” said Erik Burbank, Helly Hansen's vice president of marketing. “Since then, our mission has been to protect and enable professionals that make their living in extreme environments, and to do so with a real sense of Scandinavian style. We are personally and professionally inspired by the Virgin Oceanic team and are both humbled and motivated to be associated with this project”

Helly Hansen
Founded in Moss, Norway, in 1877, Helly Hansen continues to protect and enable professionals making their living on oceans and mountains around the world. Their apparel, developed through a blend of Scandinavian design and insights drawn from living among some of the harshest environments on earth, helps provide the confidence professionals need to step out into the elements and get their job done. The company invented the first supple waterproof fabrics more than 130 years ago, created the first fleece fabrics in the 1960s and introduced the first technical base layers made with LIFA Stay Dry Technology in the 1970s. Today, Helly Hansen is the uniform choice for more than 15,000 ski resort and mountain guiding professionals around the world. The brand's outerwear, base layers, sportswear and footwear for winter, outdoor and water sports are sold in more than 40 countries.

Virgin Oceanic
Virgin Oceanic was formed by the Virgin Group to act as a sponsor of and partner on the Five Dives Expedition. Chris Welsh, though his company Deep Sub LLC, owns and will operate the submarine. The expedition will require various regulatory approvals, including export licenses, which Deep Sub LLC will obtain.