Bend, OR (February 16, 2016) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, has won an iF Design Award for its new insulated Flex Cap. The annual industrial design competition dates back to 1953 and selects products based on their design quality, workmanship, choice of materials, degree of innovation, environmental friendliness, functionality, visualization, safety, branding and ergonomics.
For more than six decades, the iF Design Award has been recognized around the world as a label of design excellence. This year, the high profile, international jury evaluated 5,295 entries from over 53 countries in order to determine who would receive the coveted seal of excellence.
The Hydro Flask Flex Cap received recognition for its proprietary Honeycomb Insulation™ that provides a radiant barrier to lock in temperature. In addition, the cap was praised for its durable, leak proof design and flexible TPE strap with integrated stainless steel pivots that offer portability.
“It is an honor to be recognized by the International Forum Design for our commitment to exceptional product design,” said Hydro Flask Vice President of Marketing and Product David Visnack. “This award is a testament to our team’s dedication to innovation and user experience. It’s especially rewarding to see this result come from a young team that has quickly come together and truly excelled.”
Hydro Flask receives this latest award as the company continues its path as the fastest growing hydration company in the United States. Known for pioneering the insulated bottle category and reinventing the classic 32 oz outdoor bottle, the brand recently expanded into Europe bringing its products to consumers across the globe. In August, the company landed on the Inc. 500 List of Fastest-Growing Private Companies for a second year in a row.
About Hydro Flask
Hydro Flask is the award-winning global leader in high-performance, insulated stainless steel flasks. Founded in 2009 in beautiful Bend, Oregon, the company’s mission is to save the world from lukewarm. Using Pro Grade 18/8 stainless steel and the company’s unique Temp Shield Insulation™, Hydro Flask food and beverage flasks are stylish, BPA‐free, recyclable, and backed by a lifetime warranty. Hydro Flask strongly believes that great flasks and great causes go hand-in-hand. Through its charitable arm, 5% Back, consumers can allocate a portion of the net profit of their purchase to a charity of their choosing. Learn more about Hydro Flask’s charitable giving at https://www.hydroflask.com/5‐back.