Hydro Flask Launches New Drinkware Collection

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Bend, OR (February 1, 2016) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Drinkware category. The Drinkware Collection will include 22 oz and 32 oz Tumblers in addition to 10 oz Rocks.

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The 22 oz and 32 oz Hydro Flask Tumblers feature Hydro Flask's proprietary TempShield™ insulation and are destined to become your favorite new cup for any out-and-about adventure. The Tumblers are crafted to fit in most cup holders and “feel just right” in every hand. Each product comes with an insulated press-in lid featuring Honeycomb Insulation™, adding additional temperature control for beverages.

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The 10 oz Hydro Flask Rocks is perfect for a three-finger pour or any slow sipping refreshment. The Rocks features a beveled bottom for a comfortable hold, as well as Hydro Flask's TempShield™ insulation to ensure that any favorite drink will stay cool for hours. The Rocks is also available with a Honeycomb Insulated press-in lid to reduce spills and keep your drink at the ideal temperature for hours.

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“We are very excited to introduce a new category and debut these products,” said Hydro Flask Vice President of Product David Visnack. “The Hydro Flask Drinkware Collection will offer another way for consumers to elevate their daily beverage experience, whether they are at home or on the go.”

Dedicated to uniquely refreshing experiences, innovative design and an unparalleled user experience, Hydro Flask continues to experience rapid growth and receive accolades for its insulated products. During the last year, Hydro Flask was presented with Red Dot, GOOD DESIGN™ and iF Design Awards.

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About Hydro Flask

Hydro Flask is the award-winning leader in high-performance, insulated stainless steel beverage and food flasks. Founded in 2009 in Bend, Oregon, Hydro Flask is committed to bringing customers Unexpected Refreshment each and every time through the unique combination of temperature, taste and transport. Every bottle features TempShield™ double wall insulation to keep beverages at the desired temperature, 18/8 pro-grade stainless steel to ensure pure and refreshing taste, and durable powder coat and ergonomic design for the ultimate in transport. Hydro Flasks are stylish, BPA-free, recyclable, and backed by a lifetime warranty. Our new giving program, Parks for All, supports the development and maintenance of public green spaces, so people everywhere can live healthier, happier and more fulfilled lives. Learn more about Hydro Flask, Parks for All, and our mission to save the world from lukewarm at https://www.hydroflask.com.

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ, NM: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, OXO Good Grips®, Hydro Flask®, OXO tot®, OXO on®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors. For more information about Helen of Troy Limited, please visit www.hotus.com.

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