Pink is the New Red: LEKI Makes Bold Color Change for the 2017 FIS Alpine World Ski Championships

Author:
Updated:
Original:
SANKT MORITZ,SWITZERLAND,10.FEB.17 - ALPINE SKIING - FIS Alpine World Ski Championships, alpine combined, slalom, ladies. Image shows Michelle Gisin (SUI), Wendy Holdener (SUI) and Michaela Kirchgasser (AUT). Keywords: flower ceremony. Photo: GEPA pictures/ Andreas Pranter

SANKT MORITZ,SWITZERLAND,10.FEB.17 - ALPINE SKIING - FIS Alpine World Ski Championships, alpine combined, slalom, ladies. Image shows Michelle Gisin (SUI), Wendy Holdener (SUI) and Michaela Kirchgasser (AUT). Keywords: flower ceremony. Photo: GEPA pictures/ Andreas Pranter

BUFFALO, NY – LEKI shakes things up for the FIS Alpine World Ski Championships in St. Moritz this week by using pink for the first time ever in its women’s racing poles, replacing the traditional corporate red. LEKI’s women slalom and giant slalom racers, including Mikaela Shiffrin, will be using the poles through February 19, bringing even more attention to the pole and glove manufacturer on the race circuit.

The two poles pinged for the color update are the Venom SL and the WorldCup Racing SL TBS, both equipped with the Trigger S grip system and featuring perfectly balanced stability, stiffness and elasticity. The special Airfoil shape offers excellent aerodynamics, a benefit for ski racers in a sport measured in fractions of a second. This color change will be a first for LEKI since the company first introduced race poles back in the 1980s.

LEKI first introduced pink in their women’s Nordic poles last biathlon season to rave reviews, and they’re excited about this color achieving the same success with the alpine women. The new pink alpine race poles, including the junior WorldCup Lite SL poles, will be available to consumers in fall 2017.

About LEKI

Founded in 1948, LEKI is a leading manufacturer of Skiing, Trekking and Trail Running poles and gloves, and its latest addition of folding camp chairs and tables. LEKI products are German engineered with most of the products being made in the company's Czech Republic factory. This in conjunction with extensive research and independent testing make the best products featuring quality, value and technology. LEKI USA, Inc., headquartered in Buffalo, NY, is the sole distributor of LEKI brand products in the United States. For more information please visit https://www.leki.com/us/ or call 800.255.9982.

Related

LEKI Celebrates 10 Year Anniversary of Trigger S Grip System

BUFFALO, NY – This year marks the 10 year anniversary of LEKI’s revolutionary Trigger S system, a technological milestone not only in the company’s history, but for the entire ski industry as well. First introduced to market in 2007 by Klaus Lenhart, who had taken over the ...read more

2015-HF-Stack-Logo-Press-Releases

Hydro Flask Partners With the World Surf League

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce a multi-year partnership with the World Surf League (WSL). The brand has signed on as the ...read more

LEKI Offers Full Ride Scholarship to Ligety-Weibrecht Ski Camp

BUFFALO, NY – LEKI is excited to announce the first annual LEKI Full Ride Scholarship to the Ligety-Weibrecht Ski Camp, which will award one deserving junior ski racer the ultimate opportunity to train with premier level coaches at one of the top summer training locations in the ...read more

ELECTRIC_California_Blk

Electric Goes Fishing with Todd Kline

San Clemente, California (March, 21, 2017) – Electric, the California based eyewear brand, recently announced a partnership with Todd Kline, both as an ambassador and to provide marketing support for the fishing market. Todd’s marketing experience in the surf industry combined ...read more

2015-HF-Stack-Logo-Press-Releases

Hydro Flask Sponsors REI Outessa Events

Bend, OR – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce its sponsorship of REI Outessa. The series of three-day outdoor events are designed to connect ...read more

Setton Farms Logo 72 dpi

Setton Farms Unveils New Pistachio Chewy Bites Variety at Expo West

Terra Bella, CA (March 8, 2017)- Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor and maker of Setton Farms Pistachio Chewy Bites based in California’s Central Valley- is expanding their portfolio of snack products with a new ...read more

2015-HF-Stack-Logo[6]

Hydro Flask Expands Global Presence with New Distribution In Japan

Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), announced today it has formed a new strategic partnership with Alco International to expand into the Japanese ...read more

2015-HF-Stack-Logo-Press-Releases

Hydro Flask Launches New Drinkware Collection

Bend, OR (February 1, 2016) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its new Drinkware category. The Drinkware Collection will include ...read more

2015-HF-Stack-Logo[6]

Hydro Flask Named 2016 National Best and Brightest In Wellness® Award Winner by the National Association for Business Resources

Bend, OR (January 30, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks now in the Housewares segment of Helen of Troy Limited (NASDAQ, NM: HELE), was named the 2016 National Best and Brightest In Wellness® Award from the National ...read more