Pink is the New Red: LEKI Makes Bold Color Change for the 2017 FIS Alpine World Ski Championships

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SANKT MORITZ,SWITZERLAND,10.FEB.17 - ALPINE SKIING - FIS Alpine World Ski Championships, alpine combined, slalom, ladies. Image shows Michelle Gisin (SUI), Wendy Holdener (SUI) and Michaela Kirchgasser (AUT). Keywords: flower ceremony. Photo: GEPA pictures/ Andreas Pranter

SANKT MORITZ,SWITZERLAND,10.FEB.17 - ALPINE SKIING - FIS Alpine World Ski Championships, alpine combined, slalom, ladies. Image shows Michelle Gisin (SUI), Wendy Holdener (SUI) and Michaela Kirchgasser (AUT). Keywords: flower ceremony. Photo: GEPA pictures/ Andreas Pranter

BUFFALO, NY – LEKI shakes things up for the FIS Alpine World Ski Championships in St. Moritz this week by using pink for the first time ever in its women’s racing poles, replacing the traditional corporate red. LEKI’s women slalom and giant slalom racers, including Mikaela Shiffrin, will be using the poles through February 19, bringing even more attention to the pole and glove manufacturer on the race circuit.

The two poles pinged for the color update are the Venom SL and the WorldCup Racing SL TBS, both equipped with the Trigger S grip system and featuring perfectly balanced stability, stiffness and elasticity. The special Airfoil shape offers excellent aerodynamics, a benefit for ski racers in a sport measured in fractions of a second. This color change will be a first for LEKI since the company first introduced race poles back in the 1980s.

LEKI first introduced pink in their women’s Nordic poles last biathlon season to rave reviews, and they’re excited about this color achieving the same success with the alpine women. The new pink alpine race poles, including the junior WorldCup Lite SL poles, will be available to consumers in fall 2017.

About LEKI

Founded in 1948, LEKI is a leading manufacturer of Skiing, Trekking and Trail Running poles and gloves, and its latest addition of folding camp chairs and tables. LEKI products are German engineered with most of the products being made in the company's Czech Republic factory. This in conjunction with extensive research and independent testing make the best products featuring quality, value and technology. LEKI USA, Inc., headquartered in Buffalo, NY, is the sole distributor of LEKI brand products in the United States. For more information please visit https://www.leki.com/us/ or call 800.255.9982.

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